Health Marketing Collective

Welcome to the Health Marketing Collective podcast, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Paul Ratzky, EVP of health technology at Edelman, to discuss the intricate relationship between trust and innovation in healthcare marketing. This episode zeroes in on the most recent findings from Edelman's Trust Barometer and dives into strategies fo...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. We just got back from the 2024 HLTH Conference held in Las Vegas. Sara Payne is joined by her colleague Erin Noel to discuss pivotal themes like AI in healthcare, preventive care, and women’s health. Erin, a seasoned health strategist, shares insights from her experience at the conference, where thought...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have Michelle Rider joining host Sara Payne to explore the significance of holistic metrics in health marketing and the power of boldness in breaking industry norms. As a seasoned marketing executive with a rich background at Aetna and now Teladoc, Michelle offers invaluable insig...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importance of involving multiple voices on social media p...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sara is joined by John Lynn to explore the evolving l...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. This is the first episode in our Be Bold miniseries and we are thrilled to host Dan Reilly, a renowned market research strategist and advisor, to discuss the evolving landscape of market research, especially in the context of mental health and anxiety—issues significantly amplified by the COVID-19 pande...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melissa Fors Shackelford, the Senior Vice President of...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that naturally promotes desired creative outcomes and shares p...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Heather Cmiel joins us to share her insights on integrating corporate strategy with startup agility to achieve marketing success. As the Vice President of Brand and Communications at Aidoc, a pioneering healthcare startup harnessing the power of AI, Heather brings a unique blend of e...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have a thought-provoking conversation with Mary Rapaport, a strategic thinking coach who specializes in B2B marketing transformation. She is here to share her insights on the importance of strategic thinking in marketing, especially in challenging times, and how it plays a crucial...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital technology companies, Jasmine's expertise is a treasur...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture of innovation and the importance of cross-sector p...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Julia Steele Rodriguez is joining us to talk about Key Opinion Leader (KOL) programs and their indispensable role in healthcare marketing. Julia is an industry leader with a background leading diverse teams in marketing, operations, revenue cycle, and clinical education, and she’s br...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Brian Jones is joining us to talk about purpose-driven marketing, the importance of marketing for company growth, and marketing’s role in driving meaningful change. As the Chief Growth Officer for Avesis, a dental and vision supplemental benefits health plan, Brian leads initiatives...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is the first of the CMO Corner series, and we’re kicking it off with one of the most accomplished and respected chief marketing officers in all of health care, Marcia Miller. Marcia is one of the most respected CMOs in all of healthcare. She has grown her success by not shying away from...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is a continuation of our conversation with Jen Hovelsrud of Elevance Health. On our last episode, we talked about how we can maintain content harmony and start thinking of our company as a publisher. Now, we’re digging deeper and discussing how we, as brand leaders, can empower our teams...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Jen Hovelsrud is here to talk about how we can create consistency in our content and begin thinking like publishers rather than advertisers. Jen is an expert in content marketing, focusing not only on creating content, but the structures and strategies that unify the content and mess...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Ben Ellenbecker is joining us to talk about the ways social media has been reshaping brand storytelling within the healthcare industry and B2B marketing as a whole. Ben is a social media strategist who has been helping household-name brands create impactful content and tell their stories for more...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Emily Hansen is joining us to share how her successful awareness campaigns have been improving the lives of breast cancer survivors throughout the country. In promoting a highly sensitive and personal medical procedure, Emily and her team at Axogen developed a marketing plan that balanced raising...

Welcome to the premiere episode of the Health Marketing Collective, where strong leadership meets marketing excellence. Trust is everything in healthcare, and this episode unravels the keys to leveraging trust as a strategic driver for your business. Sara Payne, our host and a health marketing strategist at Inprela Communications, is sharing four foundational rules for building and maintaining tru...

Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence.  By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. We believe storytelling can change the status quo–and we’ve seen it happen.  I’m Sara P...