Field Notes

In this episode of "Field Notes: Insights and Observations for the Travel Marketer," hosts Eric Hultgren and Sara Dyer discuss a new study breaking down travel trends for 2025 into four distinct categories and share strategies for travel marketers to connect with potential travelers. Key points covered: Digital Content Strategy Social Media's Influence Creating Shareable Experiences Addressing All...

🎙️ Welcome to Field Notes: Insights and Observations for the Travel Marketer In this episode, host Eric Hultgren sits down with Bennie F Johnson, CEO of the American Marketing Association (AMA), for a wide-ranging conversation that blends culture, curiosity, and the ever-evolving world of marketing. From walkout songs to why travel marketers need a fresh perspective, Bennie shares his unique take...

In this episode of Field Notes: Insights and Observations for the Travel Marketer, we explore the hidden power of typography with Terrence Weinzierl, Executive Creative Director at Monotype. From cereal boxes to city branding, and from thumbnails to travel brochures, Terrence explains how fonts shape perception, evoke emotion, and help tell a brand’s story—sometimes without using a single full wor...

On this episode of Field Notes: Insights and Strategies for the Travel Marketer, host Eric Hultgren sits down with Holly Laurencelle, Senior Sales Manager for the Midwest at Advance Travel and Tourism. They dive into the importance of branding in the travel space and explore how DMOs can adapt when the weather doesn’t cooperate—including real-world examples like Munising’s pivot from snowmobiling...

Join host Eric as he sits down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, for an insightful discussion on the evolving travel industry landscape. With 15 years of industry experience, Kyle shares valuable insights on: How COVID changed travel marketing and consumer behavior The shift from coastal to inland travel trends for 2025 Why 53% of...

  In this episode of Field Notes, host Eric Hultgren sits down with Mike Yates, Senior Product Designer at Teach for America’s Innovation Lab, to explore the evolving role of AI in marketing—specifically in the travel industry. Mike shares his perspective on "dexterity over literacy", emphasizing the importance of hands-on experimentation with AI over theoretical knowledge. The conversation dives...