E-Coffee with Experts

Jake Roberts, Founder of Roberts Industries, joins the show to unpack what it actually takes to build AI systems that solve real problems for underserved communities — not just AI for novelty. Jake breaks down the origin story behind his fee-free AI ATM concept, sparked by his own frustration trying to move cash digitally without getting hit by micro-charges at every turn. He explains why predator...

Ali Shabdar, Head of Strategic Growth at Zoho, joins the show to break down why most digital transformation projects fail, and what business leaders consistently get wrong about technology adoption. Drawing on his path from engineering and consulting to building Zoho's Middle East and Africa presence from the ground up, Ali explains why every successful (or failed) technology rollout comes down to...

Ian Fergusson, Head of SEO & Content at Uswitch, has spent his career split between agency-side SEO and in-house leadership at Uswitch, one of the UK's biggest comparison sites. In this episode, he joins Austin Willman to unpack how organic search strategy is changing as zero-click results and AI search reshape the industry. Ian breaks down the concept of "right to win", why the biggest opportunit...

Scott Berry, Founder and CMO of MarketCrest, has helped immigration and family law firms scale from six figures to multiple millions in annual revenue. In this episode, Scott breaks down how a single case study, taking one immigration law firm from $800,000 to $3 million in a year, became the blueprint for a specialized agency model now serving firms across the U.S. Scott shares why niching down t...

In this episode of E-Coffee with Experts, host Austin Willman sits down with Jesse Brede, Founder of Lion’s Share Digital and Gravitas Recordings, to unpack why creative storytelling is becoming the real differentiator in marketing. Jesse breaks down Lion’s Share Digital's paid discovery process, called Ignition, a multi-meeting system that builds trust, uncovers a client's ideal customer persona,...

SEO and GEO share the same core tactics, but the strategy behind them is changing fast. In this episode, Austin Willman sits down with Bruno Rodriguez Armesto, Senior Director, Organic Strategy & Emerging Channels from Intrepid Digital, to unpack what it really takes to win visibility in an AI-driven search landscape. Bruno breaks down the shift from traditional SEO content (built for volume and t...

Matt Owens, Owner at On Advertising in Phoenix, joins the show to break down how AI is reshaping the advertising industry from the inside out. After selling his previous agency and consulting through a non-compete, Matt bought into On Advertising, where he now calls himself part of the "admigos." In this conversation, Matt explains why he believes the industry is entering a new golden age driven b...

Ian Garcia-Theriaul, Head of SEO & Digital Strategy at Local Image Co., joins the show to break down how small and local businesses can build real trust through marketing, not just rankings. Ian shares how his background in storytelling and content writing shapes the way he diagnoses a client's marketing, and why understanding narrative matters as much as technical SEO. He talks about growing up b...

In this episode of E-Coffee with Experts, host Austin Willman sits down with Josh Cunanan, Chatbot and Voice AI Specialist at Bot Builders, to unpack how AI-powered automation is transforming marketing, sales, and customer support for agencies and small businesses. Josh breaks down the difference between generic chatbots and AI agents trained on a custom knowledge base, why inbound voice AI is gai...

Home service businesses live and die by trust and few people understand that better than Ruby Burris, Project Manager at Home Remodeler SEO. In this episode, Ruby breaks down what it actually takes to keep remodeling, roofing, and home service clients loyal long after the contract is signed. Ruby shares how she went from executive assistant to running operations for an agency that has evolved from...

What actually keeps a 25-year paid advertising veteran up at night? For Nicholas Pompa, Founder of Lyons Ventures, it's not the competition — it's the algorithm itself. In this episode, Austin Willman sits down with Nick to unpack why Google and Microsoft's automated bidding systems can quietly torch a campaign overnight, why SEO absorbs more disruption than paid search because it isn't Google's c...

Phillip Reinhardt and David Bosley, CEO and Co-founder of PBJ Marketing, sit down with host Austin Willman to break down what it actually means to be a transparent agency of record (AOR) today. Fifteen-plus years into running their agency together as best friends, the two share how they built a business around radical transparency, a curated partner network, and an unusual use of AI: as an interna...

Nathan Gotch, Co-founder & CEO at Rankability, joins the show to break down why he burned down his SaaS platform after two years of outsourced development and rebuilt it in-house with AI. Nathan shares the real story behind that decision, including the 1,400 hours spent in meetings that finally pushed him to stop relying on an outside agency. He walks through how Rankability's AI agent, Serena, wo...

What still works in SEO when AI can generate content in seconds? In this episode, our host Austin Willman sits down with George Kasiouras, an SEO Specialist at Moosend (part of Constant Contact), to unpack why subject matter experts, not just writers, are becoming the real differentiator in search rankings. George breaks down why the old playbook of reading the top 10 results and rewriting them no...

Brittany Trafis, CEO & Co-Founder at Soarion Digital, joins the show to explain how she rebuilt the marketing agency model from the ground up for the age of AI search. Brittany shares the beach moment that sparked Sorian's founding, why she believes the 150-year-old agency model is broken, and how her team built AI agents that run the full digital marketing process alongside human strategists. We...

Nine years ago, Jesse Reese McKinney and her co-founders launched Red Aspen out of a sister's apartment with no money and no exact plan, just a mission to inspire women to stand up, stand out, and stand together. Today, Red Aspen operates from a 30,000 square foot warehouse in Idaho, supported by 14,000 brand ambassadors across the country. In this episode, our host Austin Willman sits down with t...

David Vuong, Fractional CMO at Tote & Carry, breaks down how he builds marketing systems for consumer brands without relying on massive budgets or one-off campaign wins. In this episode, David shares how his background across fashion, sports, and events shaped a marketing philosophy centered on one rule: know your audience first. He explains how Tote & Carry became a favorite among hip-hop artists...

In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Hope Turner, SEO Manager at Actuate Media, to unpack what's really changing in search, and what isn't. Hope shares how she moved from freelance content writing into a full-time SEO career, and how that writing background shapes the way she thinks about search intent today. The conversation dives deep into AI Overviews, GEO,...

How do you stay visible when AI is reshaping how people search? In this episode, Austin Willman sits down with Sean Guy, Growth Director at Reboot, to break down what is actually working for LLM visibility, why digital PR is more critical than ever, and how Reboot developed their proprietary AIPR approach to earn citations in AI-generated answers. Sean shares how his team proved early on that high...

John Hwang, CEO / Founder at Rainier Arms, LLC, built a business portfolio that includes Rainier Arms, Defense Marketing Group, a real estate portfolio across the US and Colombia, and a manufacturing company doing $10 million a year. But his path started with a family teriyaki restaurant, a failed Subway franchise, and $100,000 in debt at age 27. In this episode of E-Coffee with Experts, host Aust...

Blazej Abel, CEO & Founder at Landingi, has spent over a decade solving one problem: helping marketers launch landing pages that actually convert. In this episode, Blaise walks through Landingi's journey from a side project inside his web agency to a platform serving customers in more than 80 countries. He explains why the company made the risky call to abandon its own drag-and-drop builder and re...

Jonathan Fashbaugh, Founder and Shareholder of Pro Impressions Marketing, has spent over 15 years building one of the most focused dental marketing agencies in the industry. In this episode, he explains why niching down into dentistry (and even into sub-niches like TMJ and sleep apnea) has been the key to earning trust and delivering real results for his clients. Jonathan shares why he wrote a boo...

Reid Carr, CEO & Executive Creative Director at Red Door Interactive, joins E-Coffee with Experts to unpack 25 years of marketing evolution, from the pre-social-media era to the age of AI. Reid explains why AI makes work faster and cheaper but rarely makes it better on its own, and why brand trust is becoming the real force multiplier in a world flooded with AI-generated content. He breaks down ho...

Boomer Anderson, CEO at Troscriptions, joins the show to break down how he built a bootstrapped health optimization brand from a blue-tongue supplement into a category leader without ever raising outside capital. Boomer shares how Troscriptions built an initial hype machine inside the biohacking community, why influencer and podcast marketing became their biggest traction channels, and how custome...

In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Peter Palarchio, CEO & Founder at NAV43, a performance marketing agency helping B2B, B2C, and e-commerce brands grow revenue through paid media, SEO, and streamlined operations. Peter shares how he broke into marketing right out of college during the 2008 financial crisis, how running large-scale ticketed events taught him t...