Digital Marketing by Rohit Shetty

The way people search is evolving. AI platforms like Perplexity, ChatGPT, and Google’s Search Generative Experience (SGE) are shaping the next wave of discovery. In this episode, we dive into: How AI-driven answers change SEO Key ranking factors across Perplexity, ChatGPT, and Google SGE Actionable tactics to future-proof your content strategy Whether you’re a marketer, business owner, or SEO prof...

Creating consistent, high-quality content is tough—but it doesn’t have to be. In this episode, we explore how to automate your content creation workflow using AI without losing your unique brand voice. Learn about the best AI tools, strategies for balancing automation with authenticity, and how to avoid common pitfalls. Whether you’re a creator, marketer, or entrepreneur, this episode will help yo...

ChatGPT isn’t the only game-changer in AI. In this episode, we explore 5 lesser-known AI tools that marketers are using to stay ahead in 2025. From content automation to data-driven insights, these tools are reshaping how campaigns are built and executed. Tune in to discover: The hidden AI tools that top brands don’t talk about How AI can save time while boosting creativity Practical ways to integ...

AI is rewriting the rules of search, and e-commerce brands must evolve to survive. In this episode, Rohit Nityanand Shetty breaks down the trends, tools, and tactics you need to master SEO in 2025. From conversational search to AI-assisted keyword research, learn how to stay ahead of the curve, rank higher, and attract customers who are ready to buy.

What causes some campaigns to explode overnight while others fizzle? In 2025, the answer is less about magic and more about mindsets—and data. Here’s how the SURGE framework cracks the code for viral content: Social Currency People share content that enhances their social image. This year, “insider” perks, digital badges, and exclusive knowledge sent engagement rates soaring. Unexpectedness Patter...

Dive into the future of marketing in this thought-provoking episode. Discover how AI is revolutionizing Customer Journey Orchestration (CJO) — transforming linear funnels into dynamic, personalized loops that foster lasting customer relationships. We’ll unpack insights from two standout sources: • “AI in Marketing 2025: A Masterclass in Customer Journey Orchestration” – A YouTube masterclass that...

The era of the third-party cookie is over. So, what's next for marketers? The answer is Zero-Party Data. In this video, we break down what it is, why it's more powerful than first or third-party data, and give you a practical playbook for collecting it ethically. You'll learn how to use quizzes, interactive tools, preference centers, and even games to have your customers  willingly  te...

Power BI has become an indispensable tool for marketers aiming to harness the power of data-driven decision-making. This masterclass explores the latest industry updates, how AI is revolutionizing Power BI, and practical tips to elevate your marketing analytics. Microsoft’s recent enhancements to Power BI apps and service features have improved collaboration and data governance, crucial for market...

Marketing Psychology: Understanding the Mind Behind the Clicks In a world where attention is currency, understanding the psychology behind consumer actions has become vital. For tech and IT service providers, marketing isn’t just about logic — it’s about emotion, behavior, and precision timing. This is where marketing psychology steps in. From the fear of missing out to the trust in expert voices,...

If you’ve been searching for the secret to B2B success on LinkedIn, “How I Cracked the Code on B2B LinkedIn Marketing” dives deep into tried-and-true tactics designed to elevate your strategy. In this comprehensive episode, packed with actionable insights, marketers can learn how to optimize their approach and unlock LinkedIn’s full potential in the B2B space ( YouTube ). Strategic Focus : It offe...

In today’s marketing landscape, engagement is everything. Simply sharing content isn’t enough—brand messages must be interactive, immersive, and emotionally resonant. The video “How to Create Interactive Experiences That Convert” shows how integrating AI and smart design can turn passive viewers into active users who convert. Attention is fleeting —Consumers skip ads or scroll past flat content. I...

In today’s data-rich environment, integrating artificial intelligence into digital marketing analytics is not optional—it’s essential. The video  “Mastering Digital Marketing Analytics with AI”  lays out how businesses can drive smarter decisions, personalized campaigns, and higher ROI using modern AI tools. AI enhances marketing by: Leveraging predictive analytics  to forecast customer behavior a...

In this episode of Digital Marketing by Rohit Shetty , we explore A/B testing strategies tailored for search marketing. Learn how to: Use A/B tests in search ads, landing pages & SEO Avoid common testing pitfalls like underpowered samples and UX degradation Discover case studies: Obama campaign +40% sign-ups, Google’s 7,000+ tests, JD.com CTR +46% Get actionable tips to launch your own experim...

Transform your social media presence into a powerful sales machine! In this episode of Digital Marketing with Rohit Shetty, we dive deep into the latest social commerce trends and strategies for 2025. Learn how to leverage platform-specific features, implement effective sales strategies, and drive real results through social media. Key Topics Covered: Latest social commerce market statistics and t...

Unlock the power of AI in SEO with our comprehensive guide to the new rules of search in 2025. In this video, we explore how artificial intelligence is revolutionizing search engine optimization and what it means for your business. AI-Powered SEO: Leveraging Machine Learning: What Works Now when SEO Meets AI: The New Rules of Search. Key Topics Covered: ✓ Latest AI-SEO trends and developments ✓ Vo...

The landscape of content marketing has undergone a dramatic transformation in recent years, with AI and personalization leading the charge. In this comprehensive guide, we’ll explore the current state of content marketing and what strategies are delivering results in 2025. The content marketing landscape has evolved significantly, with 82% of companies now incorporating content marketing into thei...

Today's episode is particularly exciting because we'll be covering the latest industry updates, exploring how AI is reshaping the marketing landscape, and sharing practical tips you can implement right away. So, whether you're a marketing professional, business owner, or just curious about AI in marketing, this episode is packed with valuable insights for you.

Hey there! I’m Rohit Shetty, and welcome to Digital Marketing by Rohit Shetty — your weekly podcast for everything you need to know about marketing in the modern age. If you're a digital marketer, SEO enthusiast, content strategist, or an enterprise professional trying to make sense of the fast-changing marketing world, you're in the right place. Each week, I’ll break down the latest trends, strat...