Digital Customer Journeys: Growth Marketing for Founders and Business Owners

Send us Fan Mail Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. T...

Send us Fan Mail Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digit...

Send us Fan Mail Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business owners, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.  He emphasises the need for collaboration between teams to enhance landing page experiences and improve co...

Send us Fan Mail SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Goo...

Send us Fan Mail Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process.  He also highlights the necessity of...

Send us Fan Mail Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies.  He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts t...

Send us Fan Mail In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in mark...

Send us Fan Mail In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO p...

Send us Fan Mail In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He also highlights the need for specific skills wit...

Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, communication processes, and how to protect your in...

Send us Fan Mail In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of us...

Send us Fan Mail In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into the customer journey. The discussion also cover...

Send us Fan Mail The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing.  He discusses the significance of building a personal brand, the role of a ma...

Send us Fan Mail Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offline strategies to enhance customer engagement...

Send us Fan Mail Ecommerce Website Conversion Killers and How to fix them! In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rates.  The conversation emphasizes the importance...

Send us Fan Mail Maximise Your Website Leads With Conversion Rate Optimisation In this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs.  He emphasizes the importance of A/B testing, simplifying navigation, enhancing user expe...

Send us Fan Mail Boost Your Website Conversions with Customer Journey Mapping! In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer.  The discussion emphasises the need for internal brainstorming sessio...

Send us Fan Mail Master Ecommerce Conversion Optimisation: Step-by-step training guide In this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of understanding traffic quality, unified keyword research, and the user experience on websites.  The discussion covers various aspects of CRO, including engagement...

Send us Fan Mail Don't get duped! key warning signs in cro agency to watch for In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency.  He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need f...

Send us Fan Mail Secrets to Boost Your Lead Generation Website Conversions! In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses.  He emphasizes the importance of harnessing internal insights from sales teams, conducting thorough research, and utilizing qualitative analytics tools. Femi also hig...

Send us Fan Mail CRO Audit: Boost Your Ecommerce Website Conversion Rate In this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify.  He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between dif...

Send us Fan Mail The Digital Customer Journeys Podcast, hosted by Femi Olajiga, aims to explore the fragmented nature of customer journeys across various channels. Femi, with a strong academic background and practical experience in marketing, seeks to educate non-marketing professionals about the importance of understanding the full customer journey. The podcast will feature solo episodes and occa...