Dear Art Producer

As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today.   Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned dur...

The single frame narrative of Jacqueline Fodor's life, the cadence of certain types of work (including art production), and the rapid evolution of the role of photographers — tune in to this dynamic discussion to hear about all of this, and more! She started her career in LA as a film wardrobe stylist before moving to the San Francisco Bay Area to produce content for infomercial visionaries. She h...

Part 2, the bidding process and motion projects. This episode is Part 2 of the in-depth discussion with Heather Church. Tune in to hear about the intricacies of the bidding process and how the use of photographers for motion projects has increased through the years.   Key Takeaways [:30] Heather Elder starts off Part 2 of the interview with Heather Church with a discussion on bidding — as well as...

Part 1, how Heather Chutch got into the business and how to get her attention. This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.   Key Takeaways [:30] Heather introduces Heather Church from the Arnold Worldwide New Yor...

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn't an art producer!   Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production....

Trevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention.   Key Takeaways [0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers! [1:04]...