Crunching Your Growth - Growth Class

In this episode of Growth Class , host Phil Masiello interviews Carlos Carvalho , co-founder of One Movement Threads. Carlos shares his journey from working as a city laborer and union advocate to building a purpose-driven company that helps unions, nonprofits, and community organizations strengthen engagement through custom apparel, branding, websites, podcasting, and marketing services.  The con...

In this episode of The Growth Class , host Phil Masiello interviews Claudia Chase, founder and president and Elena Kawachi , Co-owner and head of marketing at Mirrix Looms.  Claudia shares the remarkable story of how a personal need for a portable, professional-quality tapestry loom evolved into a globally recognized weaving brand that has served artists and makers for nearly three decades.  The c...

In this episode of Crunching Your Growth, host Phil Masiello interviews John Hughes, master golf instructor and founder of John Hughes Golf. They explore John’s unconventional journey from collegiate and professional soccer player to becoming a respected figure in golf coaching, and how that transition shaped his philosophy on performance, discipline, and mindset.  John breaks down how elite perfo...

In this episode of Crunch Your Growth , host Phil Masiello interviews Michael Londo, founder of Body Balance System, a US-based manufacturer of FDA-registered red light therapy beds designed for med spas, wellness centers, and longevity clinics.  They explore the growing gap between marketing claims and real product performance in the red light therapy industry, where terms like “FDA cleared” are...

In this episode of The Growth Machine , host Phil interviews Meesha Farzaneh, founder of Meesha Farzaneh Jewelry. They explore how a season of physical recovery and personal adversity became the foundation for a globally recognized creative brand built on resilience, experimentation, and intentional design.  Meesha shares how multiple invasive surgeries and limited mobility led her to discover tex...

In this episode of Crunch Your Growth, host Phil Masiello interviews Kylen Ribeiro, CEO of DefenderShield, a health-tech and digital wellness company focused on EMF awareness and protective consumer products. The conversation explores how Ribeiro helped scale DefenderShield from early-stage innovation into a category-defining brand in the digital wellness space, while working alongside leading res...

In this episode of The Growth Class, host Phil Masiello interviews Paul Wolchuk, founder of iiCiNG, a Canadian beverage flavor enhancement company. They explore how Icing evolved from an initial focus on beer flavoring into a versatile product used across vodka sodas, tequila, wine, cocktails, sparkling water, juices, and even non-traditional applications, highlighting the challenges and opportuni...

In this episode of The Growth Class, host Phil Masiello interviews J.J. Jaxon, co-founder and co-CEO of Mission MightyMe .  The conversation explores how a deeply personal parenting challenge evolved into a fast-growing consumer brand on a mission to help end the food allergy epidemic. J.J. shares the origin story behind Mission MightyMe after his daughter developed severe food allergies and how g...

In this episode of The Growth Class, host Phil Masiolo interviews Tierra Forte, co-founder and CEO of Mightly. They explore how a values-driven approach to fashion can reshape an entire business model, from prioritizing organic cotton and supply chain traceability to building a brand rooted in ethical production and long-term sustainability.  Tierra shares how her early experience as a mother infl...

In this episode of The Growth Class , host Phil Masiello interviews Marissa Gurdian, founder of Sweet Paws. They explore how identifying everyday friction points in pet ownership can lead to scalable product innovation, and how Marissa built Sweet Paws by focusing on both functional and emotional needs of pet parents.  The conversation highlights how solving small, overlooked problems—like puppy t...

In this episode of The Growth Class , host Phil Masiello interviews Gregory Hegger, co-founder of Fox Fold. They explore how a simple observation inside hotel rooms—partially used toilet paper and tissue products being discarded—turned into a scalable B2B opportunity within a traditionally overlooked industry.  Gregory shares how identifying inefficiencies at scale can unlock meaningful cost savin...

In this episode of The Growth Class, host Phil Masiello interviews Joshua Rystedt, Managing Owner of R Creative, a digital marketing agency specializing in high-stakes industries such as finance, healthcare, and architecture, engineering, and construction (AEC).  They explore why most B2B companies struggle with lead generation due to overly broad positioning and how narrowing focus can dramatical...

In this episode of Crunching Your Growth , host Phil Masiello interviews Dr. Babak Baravarian, founder of Arch Tek Socks. They explore the realities of building a product in an “unsexy” category and why even the most innovative products struggle without the right go-to-market strategy.  Dr. Baravarian shares how his background as a foot and ankle surgeon led him to rethink product design from a fu...

In this episode of Growth Class , host Phil Masiello interviews Jesse Kozlov, Co-Founder and CEO of The Dog Stop. They explore the realities behind entrepreneurship and franchising, breaking down why not everyone is suited to business ownership and what it truly takes to sustain and scale a company.  Jesse shares candid insights on the pressures of running a business, from the shift to 24/7 respon...

In this episode of The Growth Machine, host Phil Masiello interviews Amy McCord, founder and CEO of Flower Moxie. They explore the realities of entrepreneurship, including why there is no perfect formula for success and how strong leaders develop the resilience to pivot quickly when plans fail.  Amy shares her perspective on business decision-making, explaining how entrepreneurs must accept trade-...

In this episode of The Growth Class, host Phil Masiello interviews Larry Reines, CEO and President of Floafers. They explore how decades of experience across the footwear industry—from warehouse operations to executive leadership—shaped a 360-degree understanding of building and scaling a brand.  Larry breaks down how deep operational exposure creates stronger leadership decisions, especially when...

In this episode of The Growth Class , host Phil Masiello interviews Kyle Ponton , co-founder and CEO of The Cold Life . Kyle shares the personal health experience that introduced him to contrast therapy and ultimately inspired the creation of a premium cold plunge brand built around performance, recovery, and product quality.  He explains how a single breakthrough moment with cold plunging sparked...

In this episode of The Growth Class, host Phil Masiello interviews Matt Warnock, CEO of RidgeCrest Herbals. They explore how his transition from attorney to business leader led him to challenge long-standing medical assumptions and rethink how modern healthcare approaches treatment.  Matt shares insights into the limitations of the traditional “one disease, one drug” model and explains how portfol...

In this episode of The Growth Class, host Phil Masiello interviews Nancy Bogart, Founder and CEO of Jordan Essentials.  Nancy shares the origin story behind launching her business from her kitchen table after years as a stay-at-home mom, where she created her first product—a solid lotion bar—that eventually grew into a thriving direct sales company focused on empowering women and families.  She di...

In this episode of The Growth Class, host Phil Masiello interviews Nick Shaw , Founder and CEO of RP Strength , an evidence-based fitness and nutrition company that has grown from a small coaching operation into a global digital platform serving clients worldwide.  Nick shares the origin story of how simple client referrals between colleagues evolved into a scalable online coaching business, inclu...

In this episode of The Growth Class , host Phil Masiello interviews Vanessa Cancio , co-founder and CEO of VAIN , a technology-driven skincare platform focused on personalized skin health insights.  Vanessa shares the story behind launching VAIN and building a beauty-tech solution designed to help users track their skin, analyze patterns, and make smarter decisions based on real data rather than g...

In this episode of The Growth Class, host Phil Masiello interviews Lanette Fidrych, founder and CEO of Cycle Dog. They explore how she built a U.S.-based manufacturing company in a market that initially dismissed domestic production as too expensive and unsustainable, and how persistence helped transform that perception into a competitive advantage.  The conversation dives into the operational rea...

In this episode of The Growth Class , host Phil Masiello interviews Lindsey McCoy , Co-Founder and CEO of Plaine Products , a sustainable personal care company known for its refillable packaging model.  Lindsey shares how rethinking consumption habits and relocalizing production can dramatically reduce shipping waste and reliance on single-use plastics, highlighting the importance of building syst...

In this episode of The Growth Class , host Phil Masiello interviews Aaron Zagha , Chief Marketing Officer of Newton Baby . They discuss how Newton Baby scaled from an early-stage direct-to-consumer brand into a trusted leader in the baby sleep category by leveraging influencer marketing, disciplined product launches, and data-driven decision-making.  Aaron shares insights into how influencer partn...

In this episode of The Growth Class, host Phil Masiello interviews Melissa Tavss, Founder and CEO of Tipsy Scoop, a pioneering boozy ice cream brand known for its liquor‑infused artisanal frozen treats that blend classic dessert craftsmanship with spirited cocktail influences.  Melissa shares how she built Tipsy Scoop from a niche side project rooted in family ice cream tradition into a growing fr...