Crack It In An Hour

Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicat...

Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobic...