Competitive Compass

Interview with Zip’s US CMO Jinal Shah Subprime and Secured Card Trends in Fintech The Current State of First-Time Homebuyers Lightbulb Moments Pulse of the Week Buy with Bots Mastercard Fast Track The financial services industry continues to revolutionize access to financial tools and opportunities for millions of underserved consumers. Innovative products like buy now, pay later services, inter...

Today at a Glance: A Sip of Coffee, A Taste of the Brand Brands' Opportunity to Unite and Delight Foodie Feuds: Banks Battle for Your Culinary Loyalty Affirm Captures more than Half the U.S. Pay Later space Scale Up or Risk Falling Behind Last week was nothing short of historic, with seismic shifts in both the political and economic landscapes of the United States. The nation held its breath as th...

- Q3 2024 Credit Card Application Behavior Report - 2024 Affiliate Marketing Trends in Financial Services - Marathon Momentum - GenAI Assistant for Onboarding - Unlikely Allies - Pulse of the Week - Lightbulb Moments | Amex Hypercard

2025 Financial Services Marketing Trends Banks the New Frontier in Retail Media Banking on Victory: FIs Increasing Sports Sponsorships Wrapping up Q3 Earnings New Product Innovations in Q3 Pulse of the Week Early Vibe Check from Money 20/20 No Debt About It: Managing the Debt Surge with Compassion No Debt About It: With non-housing debt at $4.9tn and credit card delinquency rates rising, the Feder...

Winning Hearts, Minds, and Wallets Q3 marks the Inception of Future Banking Trends Pulse of the Week Lightbulb Moments Heading to Money 20/20? Let’s connect and say hi!   Vibe from each earnings call Amex: Youthful: Laser focused on growth among Millennials and Gen Zs BofA: Expansive: Mega growth, yet Average Line FICO 778  (better than prior quarter and YAG) Chase: Dominant: 2.5 Million new CC ac...

The power of debt lies in how we wield it, not fear it Turn Rent Points into Resort Nights This Card Means Business Marketing to Hispanic Consumers in Financial Services In the aftermath of the Great Recession, a deep-rooted belief emerged: debt is bad. It became synonymous with financial instability, leading many to avoid it at all costs. But over time, the narrative is shifting. Today, the U.S....

Today at a Glance: Competitive Compass: The Podcast Hitting the peak is hard—holding steady is the ultimate win! Flexible payments and perks keep travelers flying! Americans are worried about division, but unity is gaining ground PayPal: now truly everywhere! Pulse of the Week Lightbulb Moments

Quality takes Center Stage In the financial world, the term "risk-off" is often used to describe a market sentiment where investors seek safer investments, shying away from riskier assets. Currently, markets are indeed experiencing a risk-off moment, characterized by a flight to quality—an inevitable shift towards more secure and stable options. Interestingly, this risk-averse approach is not new...

Credit Card Application Behavior Report Offer Index: Cash Rewards Offer Index: Non-Rewards BMO Premium Rewards Credit Card Amex Offers Platform vs. Chase Media Solutions “There are only three ways a company can grow. First, earn more business from your current customers . Second, attract customers from your competitors. Or third, buy another company. If you can’t do the first, what makes you think...

Consistency in Value, Creativity in Connection In Volatile Times, Retention Trumps Acquisition Upgrade The Experience, Not Just The Fees Control The Journey, Control The Loyalty BofA Gives FS Goals A New Meaning Everyday Needs Or Essential Goals: SoFi Covers Both Ends

In It To Lead, Not Follow Cash Never Expires The Mailbox Gets Smarter Consumers Demand Impact, Not Just Intentions

Harnessing the Power of Trigger Communications for a Holiday Boost Diverse Holidays, United Celebrations Cultural Relevance isn’t Optional—it’s Essential Pulse of the Week

Credit Cards Top Payments Hierarchy Lightbulb Moments Pulse of the Week Discover the next big thing(s)

Charting New Horizons: Evolution of Bank-Branded Travel Cards No Debt About It Inclusion isn't a Trend, It's a Loyalty Driver Pulse of the Week Lightbulb Moments

Phillip Kotler popularized Jerome McCarthy's 4Ps for marketing and since a 5th P for People has been added, which arguably is one of the most crucial P's in the mix. Marisa, Vivian, Emily, and Lierin armed me with such incredible research for today's newsletter that I am feeling bold and wish to redefine the 5 P's for Modern Banking . We're entering a new era of personalization, and the customer i...

Wealth and Vacations are two sides of the same customer journey Financial success and consumer spending behaviors are connected and thus understanding the motivations behind them is key. I love to compare and contrast two completely unrelated reports to identify nuggets that are unlikely to surface to the top when comparing two reports that "go together". My takeaway: When marketing financial prod...