CMO School

I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at ever...

I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault. In today’s episode, I’m breaking down: The biggest misunderstanding around hiring marketing support Why you’re not getting better results The unrealistic expectations placed on one “unicorn...

How your clients see you determines everything — how much they trust your decisions, how often they question your strategy, how much control they take in meetings, and ultimately how much they’re willing to pay you as a Fractional CMO. If you’ve ever felt a client slowly start directing you, second-guessing your recommendations, or treating you more like an executor than a strategic leader, this e...

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything. In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach cam...

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job. In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients. We cover: The 5 things I own when...

You don’t need a huge audience to get Fractional CMO clients. But you do need to stop approaching sales like a freelancer. If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead. Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and...

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down: The core mindset shift around pricing that changes how clients perceive your value The real pricing ranges Fr...

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social Media We cove...

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data...

Why do founder–marketer relationships break down so often — even when everyone has good intentions? In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honestly about what founders are actually looking for when they hire marketing support — and why marketing can be one of the most emotionally charged hires a business owner makes. We unpack: Why many found...

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you. So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out. In this episode, I break down: The core mindset shift around pricing that changes how clients perceive your value The real pricing ranges Fr...

If you’re leading marketing in 2025, you can’t afford not to understand AI. In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everyw...

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way. In this episode, I break down: • The biggest mindset blocks keeping marketers u...

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour. I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’v...

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of. I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious. When I started working with Jess Belsky , a Transformational Leadership Coach and Hypnotherapist,...

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you. So many experienced marketers end up stuck in what I call the Fractional CMO Trap : the place where you’ve technically built a business, but it still feels like a job. In this episode, I’m breaking down: What the Fractional CMO Trap is The two doors that usually lead you into it — and how to back you...

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence. This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, fa...

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you. I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role. In this episode, I share wha...

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity. When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable. In this episode, I’m breakin...

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth.  In this episode, I’m sharing: What happened when I tried to serve everyone How I tested different niches behind the scenes  Why I eventually ch...

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns. In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look. We talk about: Why strategy alone won’t work if your subconsci...

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way. So today, I’m breaking it all down for you. In this episode I’ll be sharing: My career background and how it set me up to become a Fractional CMO The misconception I had around my own experience and readiness for this role  The early months of tri...

I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly why I made this episode. It’s not you - and it’s not the model. Most people are just running their business in a way that isn’t sustainable. If you’ve been feeling burnt out, like you’re trying to squeeze a full-time job into part-time hours, this one’...

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic leader they’ve been looking for? In this episode, I’m joined by Mandy McEwen,  LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since befor...

Struggling to land your first clients as a Fractional CMO? You’re not alone -  and this episode will show you exactly how to fix it. I’m coaching listener Deanna Keffer live on the podcast. After 20 years in corporate marketing, she made the leap into the Fractional CMO world and immediately ran into the same roadblock so many new Fractionals face: how do I actually get clients? Inside this e...