But First, Principles!

After eight years in insurance, Zach Allen turned his passion into a business—taking Discount Depot from a local store to a multi-platform liquidation powerhouse with Excess for Less and Discount Goods on Whatnot. 📊 Mastering the Liquidation Game By leveraging math skills, negotiation tactics, and industry expertise, Zach thrives in the liquidation market—sourcing top-tier returns, overstock, and...

In this episode of But First, Principles!, host Colin Davis sits down with James Warren, founder of Share More Stories and the SEEQ platform. James shares his journey from corporate life to entrepreneurship, his partnership with a mentor, and the challenges he faced along the way. He also dives into his mission to "create empathy at scale" and how storytelling can drive deeper connections and unde...

In this episode of But First, Principles!, host Colin Davis sits down with Christian Simpson, founder of Virginia Injury Law, to discuss his journey in building a successful law firm. Christian shares his background story, the challenges he faced along the way, and the key strategies that helped him scale his practice. If you're interested in entrepreneurship, legal industry insights, or growing a...

In this episode of But First, Principles!, host Colin Davis sits down with Ohad Idan, founder of Praxis, to discuss his entrepreneurial journey. Ohad shares how he started the company, a defining challenge that tested his commitment to his values, and the importance of truly seeing things from the client’s perspective. If you’re a business leader looking to build a values-driven company and streng...

Building a business comes with challenges—pressure, tough decisions, and the constant push to grow. In this episode of But First, Principles! host Colin Davis sits down with Duke Dodson, an entrepreneur who grew up in a family of business owners and learned valuable lessons along the way. Duke shares his journey of launching a property management company, the challenges of downsizing, and how he s...

Welcome to our first episode of But First, Principles! Join us for an engaging interview with Deryle as he shares how he turned a common industry challenge into a game-changing, customer-first business model. Discover his innovative “retail-to-retail” approach that’s transforming the way recreational vehicles are bought and sold. We also dive into the values that inspire Deryle’s bold philosophy a...