Behind the Needle

Dan Friedman is the co-founder of Moxie, a platform that helps nurses and med spa entrepreneurs launch and run their businesses more effectively and profitably. Moxie's ultimate goal is to empower independent med spa owners to stay in business sustainably. During our conversation, Dan and I discuss how Moxie helps simplify the complex process of starting and running a medical practice, partic...

Erin Hewitt is the owner of Hjem Aesthetics and has over 12 years of experience in the aesthetics space. Originally from Minnesota, Erin's career has taken her across various states, collaborating with top plastic surgeons and honing her skills through extensive training. She prioritizes patient care and strives to connect personally with each individual. As the co-founder of the MN Injectors...

Marisa Escobar, known as “Marisa the Aesthetic Injector,” is a highly motivated and skilled practitioner at Chrome Aesthetics in Albuquerque, NM. In 2022, she and her business partner founded Chrome Aesthetics, a thriving practice dedicated to providing exceptional aesthetic treatments that help patients look and feel their best at any age. As a Galderma trainer, Marisa emphasizes the importance o...

Amanda Klatt is the co-owner of Vyla Aesthetics located in Park City, UT. Amanda started Vyla in the beginning of 2020, brought on her partner 2 years later, and has a balance between work and life that would make anyone rethink their "hustle culture" attitude. She's ran races 100 miles long (yes that's right, 100!), is a mom and wife, and is so passionate about taking care of...

Jennifer Prince (FNP-C, CANS) is the founder of the Institute of Aesthetics located in Scottsdale, AZ. With over 15 years of experience in plastic surgery, skincare, and aesthetic nursing, she has established herself as a leading expert and educator in the field. Her passion for education led her to create the Institute of Aesthetics, an elite medical wellness and aesthetic training center. Jennif...

Rashae Doyle is the owner and founder of BevelUp, a med spa in Tampa, Florida. In this episode, Rashae discusses her journey into the aesthetics industry, starting from when Botox was first FDA approved in the early 2000s. She talks about her hesitation to open her own business and how she eventually overcame that to open Bevel Up in 2021. Rashae also shares her ambitious plans for scaling BevelUp...

Kendra Harris, owner of Wildflower Beauty Bar, shares her journey in the aesthetics industry and the importance of customer service and adding value to services. She emphasizes the need for personal connection and physical touch in a world driven by social media. Kendra discusses the challenges of selling skincare and the importance of educating clients on the benefits. She also highlights the nee...

Jackie North, CEO of The Peak CFO, joins the podcast to discuss the importance of financial health for medical aesthetics providers. She emphasizes the need for business owners to embrace their financials and understand key concepts such as cash flow and profit and loss statements. Jackie also provides insights on topics like shiny object syndrome, paying staff, paying oneself as a business owner,...

Elle Edwards is an Arizona Native, mother of 2, wife of her one and only, and believer that everyone can achieve greatness. She has always had a passion for the aesthetics industry. Starting by getting her medical aesthetician license, to then becoming a nurse, then going further to become an NP… Elle has been within the industry of aesthetics in plastic surgery, injecting and dermatology for 15 y...

Jordan White, owner of Urban Aesthetics, is a highly sought after aesthetic injector, national trainer and key opinion leader in the Medical Aesthetics space. Known to many as The Murse Injector, Jordan has trained along side of some of the most renowned providers and trainers in the world including Julie Horne, Dr. Subbio and Dr. Sam Assasa. When not injecting, Jordan is traveling the country tra...