AdTech Heroes - Interviews with Advertising Technology Executives

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.  --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"  --- During the conversation, D...

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During the conversation, Mike & Dal discuss:  --- ✅ How has TV changed and how is it adjusting to consumer change?  --- ✅ Programmatic vs direct. How has that evolved?  --- ✅ How do you now measure T...

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.    ---- However, in this privacy-first worl...

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.   --- During the conversation Dal & Shad discuss:    --- ✅ Today's advertising landscape.   --- ✅ Wh...

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)  --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in...

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez , Chief Creative Officer at FCB Chicago , about brand values. Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role a...

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson , Partner at PwC , to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Cu...

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg , Global Senior Director of Customer Success at Cisco , to discuss customer success and retention. Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently liv...

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat , Innovation Director at Publicis Media. Caroline has over ten years of experience in the industry, with a background in digital display planning. Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communicat...

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal , Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it’s since grown from strength to strength with 19 offices worldwide. The episode begins with Gurman explaining more about MiQ, such as how...

On this week’s episode of the AdTech Heroes podcast , we speak with James Buckle , chief digital officer of PHD global business at PHD . PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies. James leads the digital approach across PHD’s global account portfolio. After spending some years in...

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran , Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains...

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali , Head of Performance Insight at Spark Foundry UK , and Sumeet Patpatia , Global Head of Diversity, Inclusion and Belonging at Schibsted . Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, dive...

In this week’s episode of the AdTech Heroes podcast , we discuss digital recruitment with Edward Steer , Co-Founder and CEO at Sphere Digital Recruitment . Sphere Digital Recruitment places candidates in marketing, sales, analytics, product, and creative ​talent roles globally. The episode begins with Edward discussing the new plans for Sphere Digital Recruitment. Then, we learn how Covid-19 has a...

In this week’s episode of the AdTech Heroes podcast , we interview Dom Blacklock , Vice President Programmatic at Active International . A focus of the conversation is about barter, otherwise known as corporate trade. Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels...

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin , Senior Digital Supply and Product Manager at Publicis Groupe , to discuss the role of the programmatic trader. Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam...

In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John , Head Of Sales Operations at Channel 4 . Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display. He explains that his focus has been on progress...

In this week’s episode of AdTech Heroes podcast, we chat with Lucy Marchington , Media Director at the Financial Times . During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying. The episode begins with Lucy talking more about her career and backgro...

On this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty , Partner at Penningtons Manches Cooper LLP . Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States. John is the first guest of the AdTech Heroes podcast to give a legal perspective of the...