Juxtabook
Your Path to Book Publishing
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing —the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Auth...
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Author Highlight: Crafting a Author Journey 06.12.2023 5:22
In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a distinctive path in the authorial landscape, employing strategies that resonate deeply with the essence of a successful author journey. Author Focus: The author's current work is tailored for teachers contemplating a shift from the profession they...
Discover Your Author Path 04.12.2023 5:22
In this episode of "Beyond the Book," explore the profound journey authors embark on as they define their unique path in the literary world. Hosted by Zach Kristensen and presented by Juxtabook, the show delves into the critical process of self-discovery for authors. Key Insights: Impact on Every Aspect: An author's path influences their brand creation, book genres, marketing strate...
Q&A: Navigating Your First Publishing Process 01.12.2023 6:24
Question: “I guess that I am wondering how you manage an author's expectations around their first contract, like what does that look like in terms of, um, per book royalties or do they get like, uh, some at the, at the beginning, you know, just something I would love just to hear about that process a little bit more, just to be familiar with what options are out there, what, what is kind of...
Case Study: The 5 Week Leadership Challenge 29.11.2023 4:57
In this episode, we explore the remarkable journey of Patrick Leddin, a Vanderbilt professor and co-founder of The Ledding Group. The focus is on Patrick's book, The Five Week Leadership Challenge, and his innovative approach in building his content, book, and consulting firm. Key Highlights: The Five Week Leadership Challenge is a unique guide consisting of 35 chapters spread over five weeks...
Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery 27.11.2023 5:56
Insights from "When: The Scientific Secrets of Perfect Timing" by Daniel Pink Drawing from Daniel Pink's book, "When: The Scientific Secrets of Perfect Timing," the episode proposes a structured day based on three energy stages: peak, trough, and recovery. These stages correspond to our natural circadian rhythms, which vary from person to person. Recognizing your own rhyth...
Happy Thanksgiving - Ask a Question for the Friday Episodes 20.11.2023 1:41
Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpress Connect with the Host on LinkedIn: @ZachKristensen Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook
Q&A, The Right Amount of Eyes to Review the Manuscript 17.11.2023 4:35
Key Considerations: Type of Book and Target Audience Understanding the nature of your book is essential. Whether it's fiction or nonfiction sets the stage for the kind of feedback you'll find valuable. Equally important is identifying your target audience, as feedback from them carries more weight. However, our host wisely advises not to disregard insights from those outside the target a...
Navigating the Author's Journey: Controllable vs. Uncontrollable Factors 15.11.2023 4:23
The Emotional Rollercoaster of Authorship The investment of countless hours in writing, publishing, and marketing a book is a significant effort for any author. However, the aftermath of a book launch not meeting the expected impact can be discouraging. The episode introduces the importance of a mindset shift, focusing on what authors can and cannot control. Understanding Your Why: Setting Clear G...
The Changing Landscape of Bestseller Lists 13.11.2023 5:23
The recent announcement from the Wall Street Journal stating the discontinuation of their famed weekly book bestseller lists has sparked discussions across the literary world. This podcast episode dissects the implications and the shift in the landscape of book bestseller lists, reflecting on its impact and the changing dynamics for authors and consumers. The Impact of the Wall Street Journal’s De...
Q&A: Crafting Your Author Brand from the Start 10.11.2023 5:50
This episode explores the fundamental elements of establishing a compelling author brand that resonates with publishers and potential readers, serving as a guide to creating a clear and engaging brand identity. The cornerstone of success for any author, especially in the journey towards expanding services beyond their book, is building a powerful author brand. Defining Your Brand Story: Your brand...
Building Your Reader Journey 08.11.2023 4:43
Introduction: Every reader's journey commences with their first interaction with your book or with you as the author. This initial contact sets the stage for the adventure to come. Influencing the Reader: As an author, your next task is to steer your readers towards the desired actions. Typically, this journey starts with reading your book, but your influence extends beyond that. Crafting the...
A Favorite Chat GPT Prompt for Authors 06.11.2023 4:49
In this episode, we dive into a powerful Chat GPT prompt that can significantly enhance your AI-assisted tasks. The quality of your input directly influences the quality of your output, following the GIGO method: Garbage In, Garbage Out. Understanding the Power of Quality Input: Over the past year, chatbots and AI platforms like Chat GPT have gained immense popularity. To maximize their potential,...
Avoiding Conflict in Publishing: The Power of Clear Expectations 01.11.2023 8:09
Clear communication and understanding are vital to prevent misunderstandings and conflicts in any area of life. In the world of book publishing, the importance of setting and understanding expectations cannot be overstated. Copyright Ownership Understanding the details of copyright ownership is essential. Ensure you have a clear grasp of what you're licensing to the publisher. While this typ...
From Writing to Winning: The Power of Execution 30.10.2023 4:48
Episode Highlights Has the feeling of winning really changed as you've grown older? Continually feeling like a winner, no matter the size of the goals you're pursuing. To win, you have to act The role of execution in writing is emphasized, and its relationship to producing, refining, editing, and crafting a narrative is explained. Beyond writing, authors are highlighted as brand builders...
Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt 27.10.2023 5:31
Do you ever struggle with imposter syndrome as an author? Many authors face this challenge, especially when they consider writing about topics that others have covered. In this episode, we discuss practical advice for overcoming imposter syndrome and staying motivated as a writer. Defining Overcoming Imposter Syndrome Begin by defining what "overcoming" imposter syndrome means to you. Un...
The 5 Steps to Setting Your Author Success Expectations 25.10.2023 6:05
Episode Highlights What is success to you as an author? This is a pivotal question that sets the stage for today's discussion. The idea of defining success as an author, a concept rooted in coaching practices, is introduced. The more precise your definition of success, the clearer your path to achieving it becomes. The five-step process to help authors set expectations for success is unveiled...
Give Yourself Permission to Suck 23.10.2023 4:14
Episode Highlights Embrace Imperfection : Understand that your first draft as an author may not be perfect. Giving yourself permission to create without the pressure of perfection can fuel your creativity. John Mayer's Wisdom: John Mayer, the singer-songwriter, emphasizes the importance of persistence in the creative process. He encourages creators to push through, force it if needed, and jus...
Q&A Episode: Pros and Cons of Publishing Options 20.10.2023 5:45
Episode Highlights Navigating Publishing Options: Understanding the publishing world involves considering three key factors: control, costs, and timeline. Control in Traditional Publishing: Traditional publishers buy the rights to your book, handling everything from design to distribution. In return, they pay advances and royalties. It's like selling your recipe to a restaurant. Self-Publishi...
Consistency is Key 18.10.2023 2:59
Episode Highlights Consistency is Key: For authors, daily consistency is paramount for discovering their unique voice and story. Start Small, Write Daily: Just 10 minutes a day can yield imperfect but valuable progress toward your book. Progress Over Perfection: While your path may not be clear, daily consistency leads to improvement and discovery as an author. The 1% Rule: Small daily improvement...
The Power of a Routine 16.10.2023 5:27
The Power of Routine Learn how routine forms the bedrock of successful writing careers. Understand the profound impact of a dedicated writing habit on your productivity and clarity. Explore how celebrated author Haruki Murakami emphasizes the value of continuity in his work. The Benefits of Routine Discover how regular writing builds self-discipline and helps you resist distractions....
Do Authors Need a Large Social Media Following? 13.10.2023 5:34
Episode Highlights Challenge the assumption that a massive social media following is vital for author success. Understand where your potential readers hang out to effectively engage them. Engagement strategies include posting consistently, high-touch interaction, and involvement in relevant groups and events. Quality content over quantity of posts; it doesn't guarantee more book sales. Buildi...
How to Find What Makes Your Book Unique 11.10.2023 6:44
Episode Highlights Overwhelming Book Market Annual influx of 500,000 to 1 million books, 4 million if self-published books are included Harsh Reality for Authors Average book sales are shockingly low. The average lifetime sales of a book is 1,000 Selling your book is often more challenging than writing it. Authors need to be prepared for both aspects of the journey. Uniqueness is Key Authors...
The Author's Driving Force: Discovering the 'Why' 09.10.2023 5:17
In this episode of Beyond the Book, we explore the importance of starting your author journey by understanding your "why." Episode Highlights Inspired by Simon Sinek's "Start with Why" and his famous TED talk, we apply his concept of the Golden Circle to authors. Your "why" as an author is your guiding light. It shapes your vision, choices, and dedication to your...
Q&A Episode: Author Imposter Syndrome 06.10.2023 5:20
Imposter syndrome is a common hurdle for many authors. In this episode, we'll tackle it head-on and explore the science behind it. Whether you've already published a book or you're planning to, understanding and overcoming imposter syndrome is crucial. Episode Highlights Defining Your Authorship: If you've written and published your work or plan to publish it, you're an au...
What's Better Than Being a Best-Selling Author? 04.10.2023 5:18
Episode Highlights Many authors aspire to be bestsellers, but it's important to consider the type of bestseller status you aim for. Traditional Bestselling books lists are published by The New York Times and Wall Street Journal Amazon has expanded the definition of a bestseller, offering various categories like top 100, specific category bestsellers, and new release bestsellers. Reflecting on...
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