Your Path to Book Publishing

Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience. In this episode of Your Path to Book Publishing , we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book. BY THE TIME YOU FINISH LISTENING, YOU’...

You’ve got the idea. You’ve got the passion. But you can’t seem to find the time . In this episode of Your Path to Book Publishing , I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors , and it might just be the thing that finally gets your book mov...

You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life. In this episode of Your Path to  Book Publishing , we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business. 📚 Whether you're self-publishing, wor...

You’ve seen the titles: Amazon Bestseller , Wall Street Journal Bestseller , New York Times Bestseller . But what does it actually take to become a bestselling author—and is it worth it? In this episode of Your Path to Book Publishing , we break down the different types of Amazon bestseller statuses , how they work, and what they mean for your book’s success. If you're a nonfiction author , c...

How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped? In this episode of Your Path to Book Publishing , we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan , avoid common pitfalls, and increase your chances of success acro...

It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing. In this milestone episode, I’m doing things a little differently. I’m sharing lessons learned from 100 podcast episodes and nearly 15 years in the publishing industry. You’ll hear my thoughts on where the publishing wo...

In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore. In this episode of Your Path to Publish , we’re diving into why bookstores still matter, how to approach them,...

You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward. In this episode of Your Path to Publish , we break down how to turn your nonfiction book into a lead-generating funnel—one that works...

Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish , we’re diving into how successful nonfiction authors actually earn a living—and how you can do the same by building smart, scalable income streams around your book. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN...

Top Strategies on How to Market a Self-Published Book You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic. In this episode of Your Path to Publish , Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling...

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves. In this episode of Your Path to Publish , we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying so...

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time? In this episode of Your Path to Publish , we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writi...

You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what? In this episode of Your Path to Publish , we’re tackling one of the hardest parts of the publishing process— rejection . Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game. BY THE TIME YOU FI...

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you. You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth? In this episode of Your Path to Publish , we’re cutting through the confusion and breaking...

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things. In this actionable episode of Your Path to Publish , we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to us...

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge. In this episode of Your Path to Publish , we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The science behind...

Episode Description: Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish , we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why your theme is the glue that holds your book together How t...

You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking about themselves too much, or simply running out of momentum after launch. In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness,...

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them? If so, you’re not alone. But these thoughts come from a scarcity mindset , which can hold you back from finishing and successfully launching your book. In this episode of Your Path to Publish , we’re breaking down the scarcity vs. abundance mindset —and how...

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing ? Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book? I...

Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author? In this episode of Your Path to Publish , we explore how AI is reshaping the writing world a...

Can your book title pass the one-second test? In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader. BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: What the one-second rule is—and why it matters 3 essential principles for crafting a compelling nonfiction book title Real-...

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you? In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this! BY TH...

Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should you go? You’re not alone—and the solution might be simpler than you think. In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s blo...

Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference. In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The four essential st...