Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Blogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation. If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched. Using Answer The Public and your own...

KEY TAKEAWAYS COVERED IN THE PODCAST One of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have. Use techniques you have seen on TV and in movies to inspire you to be creative. If you’re using video, you don’t need to tell people what you’re...

KEY TAKEAWAYS COVERED IN THE PODCAST Buying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience. Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for. Follow-unfol...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being. Guilt and sadness all comes down to believing you are making a good decision. If...

KEY TAKEAWAYS COVERED IN THE PODCAST People will often try to get you to work for free by saying that it will be a great case study for you. If they’re coming to you and they don’t want to pay you, you need to consider how willing they’re going to be to take your advice? If they don’t take your advice, it will make a difference to your case study. If someone gets in touch asking you to work for fr...

KEY TAKEAWAYS COVERED IN THE PODCAST Although the membership model is currently a popular topic, it’s only going to get bigger and bigger. A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are...

KEY TAKEAWAYS COVERED IN THE PODCAST If Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too. The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exact...

KEY TAKEAWAYS COVERED IN THE PODCAST Influencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing. Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as...

KEY TAKEAWAYS COVERED IN THE PODCAST It is so much easier for your audience to connect with you through video. They begin to trust, know and like you. When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the...

KEY TAKEAWAYS COVERED IN THE PODCAST Every single thing that you achieve in your business and your personal life is a huge achievement. You are amazing. Just because someone else has achieved something, it doesn’t mean that there isn’t an opportunity for you to achieve it to. In fact, it means that there is more of a chance of you succeeding as you know someone at your level can do exactly what it...

KEY TAKEAWAYS COVERED IN THE PODCAST When you’re live on stage, the conversion rates are incredible. There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their indus...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to hiring your first virtual assistant the most common objection is that you don’t think you can afford it. If you don’t stop doing those tasks that allow you to hire a virtual assistant, you’ll never be able to afford it. You must hire a VA first to get there. Even if you’re not incredibly profitable, it’s still a great investment. When working o...

KEY TAKEAWAYS COVERED IN THE PODCAST Listen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off. Once you’re awake, leave you...

KEY TAKEAWAYS COVERED IN THE PODCAST Video is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement. If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best w...

Key Takeaways Covered In The Podcast Find a social media platform and not matter what people say, use it. Find your niche and know where your audience are. The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s...

Key Takeaways Covered In The Podcast When using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders. In most cases, post reach is a vanity metr...

Key Takeaways Covered In The Podcast One of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you...

Key Takeaways Covered In The Podcast One of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your...

Key Takeaways Covered In The Podcast Try not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Mal...

KEY TAKEAWAYS COVERED IN THE PODCAST Publishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Goo...

KEY TAKEAWAYS COVERED IN THE PODCAST You should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better. You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in. Using surveys to fin...

KEY TAKEAWAYS COVERED IN THE PODCAST Before you get started you need to work out who your ideal audience is. Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better. Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long...

Over the last few years I have taken lots of advice from the amazing photographer and business strategist, Jasmine Star. Jasmine’s advice has been valuable to the way I use Instagram and how I grow my account, changing the way in which I see the platform today. This week’s episode will look at exactly how you can do the same, learning as much as we possibly can about smashing one of today’s most d...

KEY TAKEAWAYS COVERED IN THE PODCAST Carrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. If you start building a relationship with a potential customer and client, consider following them on another platform as well....