Your Business Story

Based on my 15 years as part of the book services world, and over 30,000 books sold, I’m going to tell you the simple truth that most book services providers don’t want you to know about how reasonable it is to assume that you can grow your business by writing a book. Are you ready for truth bombs and value nuggets? Today is the day. And to find out how to work with our expertly-assembled book ser...

Dan Goodwin has one of the most interesting business stories you can imagine, and I can't wait for you to hear it. In addition to having a transformative tale to tell, Dan is the founder of CYA Consulting and leverages 30-plus years of corporate and entrepreneurial experience for his clients. Dan’s corporate career spanned 19 years and included numerous internal investigations on behalf of the For...

Today we’re going to talk about something that a lot of people are curious about: ghostwriting pricing. So, why is ghostwriting so expensive? First, let’s talk about what prices qualify as expensive. You can’t begin to understand how many times I’ve heard people say “Ten thousand dollars for a book! That’s totally unreachable for people.” But if you pay $10,000 for a ghostwriter, you’re going to g...

Have you ever wondered what goes on behind the scenes when it comes to diversity, equity, and inclusion? This episode’s guest is an expert who has been helping executive and senior leadership teams create a workplace that attracts and retains top talent, increases employee engagement, stimulates innovation, and promotes inclusion. Julia Geisman is on the show to share her expertise with us as we d...

Have you ever wondered what ghostwriting really is? In today’s episode, I’m going to break it down so that you understand what a ghostwriter does by sharing my own accidental (and initially resistant) journey into letting other professionals borrow my book-writing expertise. Because you aren’t always sure what your favorite professional superpower might be until you are willing to try something ne...

Have you ever felt burned out? Do you wonder if there’s a way to manage your professional life differently? Today’s expert, Cait Donovan, is the amazing host of Fried: The Burnout Podcast, and is a speaker who has helped countless people understand what burnout is and why it doesn’t have to be a recurring thing that comes into your life. In this episode, we’re going to talk about how to break big...

If you don’t already know what the difference between copywriting and content writing is, I’m about to save you so, so, so much money. Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill. Copywriters are writing words that can cause action. Content writers are creating words that you use to consistently sho...

Do you struggle endlessly with communication? Jennifer Furlong knows exactly how to help. Whether you’re tuning in as an individual looking to improve your communication or you want to set up your employees to win, this episode will give you the tools you need to change the way you communicate to be more effective. It’s time to talk in a way that helps you not just get that higher position, but al...

Writing a post on social media asking for a copywriter is not the best way to find someone qualified. Good copywriters are too busy writing to troll social for posts about work. Usually, if you try to find someone that way, you’ll end up with someone really new, or someone who doesn’t have return customers (which means they aren’t good at their job). If that’s the case, what is a clever way to fin...

Business owners come from many different situations, and in this special episode, Geri Mariano, Inclusivity Specialist, discusses what the professional world looks like for her, a woman with Diastrophic Dwarfism/Dysplasia. Learn how you can be a better advocate for those in the disability community and discover the important perspectives they bring to the professional world. Because when people as...

If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works. Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing. Have you ever seen a sales page or sales letter? They’re long. Why? Because to do their job well, they need to take you...

When you help someone think through the steps of the method you’re teaching them—taking them straight to the why—you are setting them up to be able to respond in real-life situations instead of react. Preparation and practice create a familiarity in your brain so that when a troll pops up in the audience when you’re presenting, or you suddenly need to justify something in writing, you can do these...

Without copywriting, you can’t help people understand why they choose your business—your specific help. And today we’re going to talk about where you can use copywriting so that your efforts actually yield results. Are you ready? Because not all copy locations are created equally, and some copywriters will base what they tell on their personal preferences, not on what you really need. To find out...

As a business professional, are you out in the world either physically or digitally networking? If not, you’re leaving money on the table. Today’s guest is networking expert Frank Agin, owner of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful through networking. If you’ve ever wondered what networking can really do for your...

Who Needs Copywriting? You’ve heard so much about copywriting, but you still aren’t sure who needs it. I totally understand. Right now, we’re going to talk about Who really needs copywriting What you should do when people give you unwanted copywriting advice What pieces of copywriting you should start with if you haven’t worked with a copywriter before Are you ready to be able to confidently say w...

Is it too late to finally go after the life you want? No matter your age, Connie Inukai, AKA the Grandmaprenuer, is proving that you can start a business no matter where you are in life. In retirement, Connie created an invention and started a new business helping others preserve their family legacy in printed form. Are you looking for inspiration to go after your dreams? You won’t find a better c...

Are you tired of hearing about copywriting and how important it is, but not being sure what it means? Learn what form copy can take, what it should do, and who you need to write it as we explore the history of copy and what it looks like in the wild. Plus, learn the mental processes that copy must take your audience through and why having a giant audience simply won’t work. And to find out how to...

You’re working so hard to move the needle in your professional life, but feel stuck. Do you wonder why you can’t seem to advance? In this episode, Rosie Zilinskas will help you understand the problems women (and anyone else who feels not qualified enough) go through and why. As a coach with real experience, Rosie will help you face whatever event you went through that derailed you from believing i...

Do you ever feel overwhelmed when you think about how you should write for your business? Is it hard to understand exactly what makes good business writing good ? In today’s episode, I’m going to prove that you already have all of the skills you need to write well for your business by addressing the head, heart, and gut stories stored in your memory and leveling-up any connection you find through...

Do you ever think about how much better life would be if you could fully embody your true self both at home and at work? Whether you’re a woman or someone who works with and wants to empower women, today’s episode is going to break down what it means to support women so they feel safe to be themselves while going after their professional goals. Souligna Stone knows exactly how to take on this monu...

Are you tried of supposed business writing professionals making you pay them to write your own copy? That stops now! In today's episode you're going to learn exactly what a business writing expert does and what signs you should look for when someone is trying to price gouge you. The simple truth is, there are "copywriters" and other business writing "experts" who want you to pay them while making...

Have you ever wondered what story your numbers are trying to tell you? Today's guest, Jo Christiansen from Stone Tablet Bookkeeping, knows exactly how to help you wrangle your numbers so that you can figure out what story they create. To get in contact with Jo you can check out her website here: https://www.stonetabletbookkeeping.com/ And to get your complimentary masterclass that helps you tell y...

Communication is vital, especially for businesses. Without clients or customers, businesses cannot function and will die. I’m not trying to bring the drama here. This is the simple truth. So, how should a business communicate? That’s a great question considering there are so many different forms of communication.  Here are the links from today's show: To Listen to Mel Robbins talk about The H...

Do you wonder why social media is suddenly decentivizing your business content? Find out what to do next, as we talk with Autumn Wallace, social media experts, who has seen a huge shift in what most social media platforms are willing to give impressions to. For help writing your one big sentence, check out https://literarysymmetry.com/your-confident-business-story/

Since it's only fair to subject myself to what I plan to put my guests through, here is an episode where guest host, Travis Spencer, asks me questions about my own business. All so we can get to know each other better. Are you interested in learning more about Literary Symmetry and our premier business writing services? Check out https://literarysymmetry.com Your business story matters!