YOU BE YOU LIVE

Before anyone comments on the setting, understand this. I am literally in my bed watching America bomb Iran in real time. This video is not polished. It’s not staged. It’s not content strategy. It’s a real-world reaction while events were unfolding on live television. Yes, I was still in bed. Yes, there’s a naked shoulder. I hadn’t even started my day yet. That’s the point. This is what it looks l...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

Friday. 8:00 a.m. Why am I awake when the world still feels undecided? Three straight days of sleep and my mind clocks in early without bringing a single dream with it. No visions. No warnings. Just a blank interior. So I make a deal with the morning. Step one walk the dog. One dog. 150 pounds of muscle and loyalty who does not spiral, who does not overthink, who simply stands there breathing like...

I Don’t Compete. I Connect. And Sometimes That Hurts. I don’t compare myself to anyone. I don’t compete. I uplift. I promote. I support. Sometimes I support even when I cannot support myself. Do not say, “Have you read my story?”Do not say, “You are not the only one going through it.”Do not twist my honesty into a competition of pain. This is not about you. This is my moment. If I call you regular...

Monday night madness. Writing Tuesday’s article. Applying for executive roles. Uploading Sunday’s YOU BE YOU LIVE recap to Substack. Cutting shorts. Building the brand. Building the future. Building myself. Nobody claps for this part. Nobody sees the tabs open at 11:47 PM. Nobody feels the quiet pressure of “what’s next?” But this is what reinvention looks like. Not glamorous. Not loud. Just consi...

RECAP: NETTA FEI BROUGHT THE BOOK OF BURNETT TO YOU BE YOU LIVE Some books are meant to be read. Some books are meant to be sat with. That is exactly what happened when Netta Fei joined YOU BE YOU LIVE to share The Book of Burnett, a collection of 42 truths drawn from her father’s lived wisdom. Her father passed about a month before his 90th birthday. He pastored for almost 50 years. He led an ass...

This episode and this music are built around legacy, lived wisdom, and the decision to stop outsourcing your life. We honor the presence, not a pedestal. We carry the torch forward. We move with purpose. Then we let the beat do the rest. Listen for the whispers. Feel the message. Let the groove turn it into motion. Key themesPassing the torchLived wisdom with the fluff burned offSoul expansion wit...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

February 12th 2026 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

I hope everyone had an excellent week. I know it has been busy whether you are working, building something new, holding down the fort at home, or grinding through a job search and refusing to quit. That is exactly why I am starting my weekend off the right way. Tonight, I am heading to Soul Man Live 8PM EST Tonight with Aaron Gibson if you have never experienced it, let me tell you something strai...

February 12th 2026 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

Hey everyone, this is William Rochelle, but you can call me Bill. This is a quick snippet from one of the most fun creative projects I’ve ever worked on, and yes, it includes Janet Jackson, one of my all time favorites. I honestly do not know how I got her to agree to this, but to be clear, this is video from my phone from a project I worked on with my friend, Mr. Aaron Gibson, Soul Man. And I’m h...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

Hands-on leadership scales a startup without causing chaos by building the systems, teams, and standards that make high performance repeatable rather than accidental. Instead of micromanaging or living in endless meetings, a hands-on leader focuses on the "unglamorous" foundational work like forecasting demand, building capacity, and creating clean accountability #LinkedInWriting #FutureOfWork #Le...

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit williamrochelle.substack.com/subscribe

Some days are sunshine and steady footing. some days are a throat punch kind of day. Not the kind where you actually want to hurt anyone. Let’s be clear. I’m not violent. I can’t fight. I’m not angry at a specific person. It’s more like an old Ally McBeal moment where your mind runs a ridiculous little fantasy just to cope with the audacity of being alive that day. A throat punch kind of day is wh...