Alexandra Howson PhD
Write Medicine
Write Medicine is the podcast for medical writers and CME professionals who want to create education that actually changes clinical practice. Hosted by Alexandra Howson, PhD—a 20-year CME strategist, Fellow of ACEHP, and author of WriteCME Roadmap—the show delivers expert interviews, actionable frameworks, and honest conversations about the craft and business of CME writing. With 155+ episodes and a curated library organized by career stage, Write Medicine meets you where you are—whether you’re exploring CME for the first time, building your portfolio, or refining your positioning as a strateg...
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Alexandra Howson PhD
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Neueste Folge
25. Feb 2026
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Enhance Your CME/CE Provider Portfolio with Podcasts 31.10.2022 28:48
Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce. On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare a...
Between the Cracks: Designing Multidisciplinary Provider Education to Ensure Equitable Patient Care 17.10.2022 39:29
Multi-disciplinary education has expanded in the last decade or so as a way to ensure that healthcare teams cooperate, coordinate care and communicate to make care more patient-centered, continuous and reliable. On this episode of Write Medicine I talk with Lorna Lucas, MSM, a healthcare education professional and advocate for equitable healthcare. We discuss the role of multidisciplinary educati...
Meeting the Need for Trustworthy CME/CE Needs Assessments 03.10.2022 36:38
Ruwaida Vakil, MSc is a consultant, speaker and a medical writer with expertise in medical communications and continuing medical education (CME). Ruwaida earned her MSc in Immunology at the University of Toronto and the Ontario Cancer Institute. She moved into developing educational content over 21 years ago and is a highly experienced writer of needs assessments. She has developed an effective sy...
Defining Competencies for CME/CE Writers 19.09.2022 42:32
In this episode of Write Medicine, I'm joined by Don Harting to talk about CME writing competencies. What are the knowledge, skills, and attitudes that those writing CME/CPD content need to develop in order to create content that connects with and educates health professionals? Medical writers often ask CME writers where to find training and how to get started in CME writing. Don says that clients...
Straight Talk: CME/CE as an Ally for LGBTQIA+ Health 03.09.2022 39:53
According to a 2022 Gallup poll , the percentage of adults in the US who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled in the last decade, and stands at 7.1%. 1 in 5 Gen Z adults identify as LGBT. But health disparities persist among people who identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, or asexual and more...
Recipes for Animating CME/CPD 18.06.2022 39:21
Jayzona Alberto EdD, MS began her continuing healthcare education career by working on curricula for dentists and other clinicians before transitioning to the Stanford University School of Medicine, where she currently serves as Assistant Director of Continuing Medical Education. Jayzona and her team work with e-learning tools such as animations, and in this episode she walks us through the proc...
Corralling Content for Multimodal Continuing Healthcare Education 17.05.2022 40:23
On this episode of Write Medicine, my guest is Dr. Eve Wilson CHCP, FACEHP (she/her), a medical writer with deep expertise who helped me get started in the field. While Eve is primarily a creator of continuing medical education resources, she also holds a PhD in microbiology, and uses her analytical background to inform her present-day work. As Medical Director at PlatformQ Health, Eve integrates...
Scaffolding Behavioral Change 05.04.2022 52:45
Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. Lucky then for us. Brian has worked in academic, industry, and is co-founder of ArcheMedX. But the places he's been...
Ghostwriter: Who? What? How? 08.01.2022 45:25
Today we're talking about ghostwriting. Not the ghostwriting that has been loaded with negative associations within medical writing circles for many years but a different kind of ghostwriting. The kind that gets your business to business or business to consumer book out the door. My guest, Wendy Meyeroff, has been ghostwriting for many years and is here to share what she has learned about what is...
Making the Match: Building Professional Identity after Residency 28.12.2021 53:48
Brenda Thompson is my guest on this episode of the podcast. Brenda has a background in counseling and education and is a longtime professional in the graduate medical education space. For the last year or so, Brenda has been working as a resident and fellow liaison, educating residents who are transitioning into practice about topics such as how to negotiate a physician's contract, how to prepare...
The Utility of Social Media in Continuing Healthcare Education 14.12.2021 48:56
Allison Kickel is Founder & President of Bonum CE. I kept coming across Allison at meetings and via LinkedIn posts and knew I wanted to have a conversation with her. She's smart—that goes without saying—as well as funny and warm. Most discernibly she thinks outside of the box and is unafraid to both challenge convention and try new things. It's perhaps unsurprising then that she has a backgro...
Punchline! Humor and Facilitated Learning in Continuing Healthcare Education 29.11.2021 52:46
This episode's guest is no stranger to many of you in the world of continuing healthcare education. Lawrence Sherman FACEHP, CHCP is president of Meducate Global, LLC and describes himself as a learning facilitator, a global educator, and an education futurist. He is deeply committed to lifelong learning and to humor as a learning tool. Join us for a conversation that touches on: Needs assessments...
Story Intelligence: Enabling Learning through the Powers of Story 15.11.2021 55:13
We tell ourselves stories in order to live, as Joan Didion wrote in The White Album . We talk a lot about the importance of story on this podcast, and about storytelling as a portal to learning. In today's episode, we get to learn from a storytelling master. Rick Stone, CEO of StoryWork International, has spent a lifetime crafting stories in many sectors, including healthcare. He is the co-creat...
Adult Learning in a Virtual World: Instructional Design and E-Learning 02.11.2021 39:31
One of the consequences of the COVID-19 pandemic has been the massive shift from live meetings and education to virtual formats and the longer term implications of this shift is an ongoing conversation in the continuing healthcare education world. The 2020 ACCME Annual Report noted that online activities engaged most learners compared with live courses and regularly scheduled series, the dominant...
Mentoring You, Mentoring Me: Reciprocity and Relationship 15.10.2021 50:10
My guest on episode 16 of Write Medicine is Greselda Butler, a health education professional who works at Otsuka. Greselda lives her passion for educating and leading others toward their passion. IN this episode, we talk about mentoring—what is is, its benefits for both mentor and mentee, and how to find and structure mentoring opportunities. Resources Goldfarb Institute Alliance for Continuing Ed...
Cultivating a Craftsman Mindset in Continuing Healthcare Education 05.10.2021 45:23
Anne Jacobson MSPharm, CHCP is an independent writer who has been specializing in healthcare professional education since 1999. We recorded our conversation in May 2021. For Anne and many colleagues in continuing healthcare education, the last 18 months or so has been a time of taking stock and reflection on what we want the next phases of our careers to look like. We discuss this process of refle...
Humanizing Learning—Getting into the Skin of Your Learners 21.09.2021 45:28
My guest is Dr. Elizabeth Franklin, Associate Professor in the School of Health Related Professions at the University of Mississippi Medical Center. Elizabeth teaches research, communications, and health policy for the doctorate in health administration degree program. Elizabeth shares her considerable knowledge about online learning and interprofessional learning in the state of Mississippi and...
Getting Comfortable with Uncertainty 07.09.2021 27:14
Karen Overstreet EdD, RPh, FACEHP, CHCP, Vice President, Scientific and Educational Affairs for Medical Learning Institute, Inc. is here to talk about her journey into educating health professionals and some of the things she thinks are important to support effective communication in the education field. These include: * Skills you need for staying power in CME/CPD * The science of learning * Cre...
Season 2 Trailer 31.08.2021 4:27
Hello and welcome to Write Medicine. I’m your host Alex Howson and I use She/her pronouns. I wanted to jump in and introduce myself to those of you who may be new to the podcast and also share a summary of topics that you might have missed and season season one so that it’s easy peezy to go back and download those episodes for your library. If you enjoy the show, please subscribe and/or leave a re...
Addressing Clinician Burnout Through Mindfully Designed Education 06.07.2021 48:03
As a yoga teacher who loves to share tools like mindful movement, breath awareness, and stillness to help people cultivate rest and resilience in their lives, I’m beyond delighted to share episode 12 of Write Medicine with you. My guest is Donna Gabriel, the Senior Director of Global Education at Med-IQ. Donna is currently pursuing doctorate in Mindful Leadership in Healthcare and is an advocate...
The Power of Multimodality Simulation in Continuing Healthcare Education 22.06.2021 41:54
Martin Warters MA Ed. Tech, CHSE is Head of Education Development Management at Pfizer. Today he shares his expertise on how we can leverage simulation technology in clinical learning and continuing healthcare education. He talks about the power of narrative design to buttress the patient's story, and how to creatively craft pathways for effective learning. Resources High fidelity simulation AR/...
Every Word Must Count 08.06.2021 28:09
Adrienne Stevens, EdD, MBA, Vice President and Head of Scientific Strategy at Healio Strategic Solutions shares how her passion for dance, and her interest in the mechanics of movement, physical therapy, anatomy, and physiology has translated into a career as a medical communicator. Dance requires precision, and that’s what Adrienne practices in her work. Welcoming Adrienne Stevens, PhD in physio...
Zoom Fatigue, Instructional Design, and Relatable Content 24.05.2021 29:52
Introduction Amanda Kaczerski, ATC, MS, CHCP is Vice Principal of Educational Strategy at the Academy for Continued Healthcare Learning. We first met at the beginning of 2020, feels like 100 years ago now, when we both co-presented as faculty in a prep course for the Alliance's CHCP exam. I'm delighted to have her on the show today, we're going to talk about instructional design, and geek out a li...
Entertainment and Edge in Education for Health Professionals 08.05.2021 30:46
Introduction Monique Johnson MD is the Medical Director at Physicians' Education Resource and has more than 20 years in the CME field. Monique shares some of the challenges clinicians face when they're in the healthcare industry, why she's passionate about having better education within this field, and how to overcome common structural barriers in healthcare that block health professionals from le...
We’re Going to Make Mistakes. What’s Your Contingency Plan? 28.04.2021 50:19
Summary Steve Powell DHA is the CEO and Founder of Synensys Global and is a recognized leader in performance improvement. He has led programs in the US Navy, commercial airline industry, and the healthcare industry for more than 30 years and is passionate about patient safety, quality control, and patient-centered care improvements. Steve shares what he learned in safety when he was a Navy Pilot a...
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