Alexandra Howson PhD
Write Medicine
Write Medicine is the podcast for medical writers and CME professionals who want to create education that actually changes clinical practice. Hosted by Alexandra Howson, PhD—a 20-year CME strategist, Fellow of ACEHP, and author of WriteCME Roadmap—the show delivers expert interviews, actionable frameworks, and honest conversations about the craft and business of CME writing. With 155+ episodes and a curated library organized by career stage, Write Medicine meets you where you are—whether you’re exploring CME for the first time, building your portfolio, or refining your positioning as a strateg...
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Alexandra Howson PhD
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Neueste Folge
25. Feb 2026
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Missing Data? How to Keep Your CME Content Evidence-Based 05.02.2025 12:23
What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue producing accurate, impactful education? This epis...
Follow the Money: The Unexpected Economics of CME 29.01.2025 14:04
Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions? As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts is crucial for developing sustainable, high-quality...
AI, Art & Social Networks in Continuing Education for Health Professionals 22.01.2025 18:41
What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effective. The latest Alliance for Continuing Education in...
Don't Be Kodak: Future-Proofing Your CME Strategy 01.01.2025 16:55
In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals. Four Major Shifts in CME: Increased use of technology, including artificial int...
Future-Proofing Your CME Writing Biz: Preparing for 2025 31.12.2024 26:34
Are you prepared for how AI and private equity will reshape continuing medical education (CME) in 2025? As CME professionals face rapid industry changes, staying ahead of emerging trends is crucial for creating impactful educational content. This episode unpacks the key developments that will affect how you develop and deliver CME programs in the coming year. In this episode, you'll discover: How...
Is the Human-AI Handshake the Future of CE? With Stephanie Preuss 27.11.2024 24:30
Are you struggling to balance high-quality medical education content creation with increasing demands for varied formats and accessibility? As CME/CE professionals face mounting pressure to create more content across multiple platforms while maintaining scientific accuracy, traditional writing approaches are becoming unsustainable. Learn how leading scientific publisher Springer Nature is revoluti...
Uncensored: Fearless CME Writer Questions, Breakthrough Solutions 30.10.2024 14:38
Are you turning down lucrative CME writing opportunities because you're unsure how to handle client conversations about pricing, research access, or expanding your services? As a CME writer, you know the challenge of building a sustainable business isn't just about writing skills - it's about making smart decisions about which projects to take, how to access resources, and when to specialize. From...
Embrace Your Voice: How to Optimize the Power of Pause, Timing, and Flow in CME Script Writing 23.10.2024 34:22
Do you struggle to transform dense medical information into scripts that sound natural when read aloud in videos or podcasts? As a medical writer or CME professional, you know the challenge of bridging the gap between technical accuracy and listener engagement. Your scripts need to convey complex scientific concepts while maintaining clarity and holding the audience's attention. This balancing act...
Freelance Like a Pro: Niching, Marketing, and SOPs with Alejandra Viviescas 16.10.2024 28:32
Are you a freelance medical writer struggling to streamline your workflow and grow your business? Do you find yourself overwhelmed by client management, marketing, and the constant need to prove your value? If you're looking to transform your freelance medical writing career from chaotic to confident, especially in the field of Continuing Medical Education, this episode is for you. Today Alejandra...
Savvy Money-Saving Hacks for Thriving Freelance Medical Writers 09.10.2024 10:35
Are you a new medical writer feeling overwhelmed by the costs of starting your career? Do you hesitate to invest in expensive resources, wondering if there's a smarter way to begin? You're not alone. Many aspiring medical writers struggle to balance their passion for the field with the financial realities of getting started. But what if I told you that you don't need to break the bank to launch yo...
Root Cause Analysis: How to Easily Transform Your Needs Assessments 25.09.2024 15:48
Is your CME content scratching the surface or truly addressing the core issues in healthcare practice? As a CME professional, you're constantly striving to create educational interventions that make a real difference. But sometimes, despite your best efforts, the impact falls short of expectations. Root cause analysis (RCA) could be the missing piece in your needs assessment toolkit, helping you u...
CME as a Strategic Resource in Quality Improvement with Katie West MSN 18.09.2024 22:42
Are you struggling to position your CME program as a strategic asset in your healthcare system? As a CME professional in a hospital or health system, you're likely facing challenges in demonstrating the value of your programs beyond mere accreditation requirements. You know that CME has the potential to drive quality improvement and enhance patient care, but you may be finding it difficult to inte...
Embracing Visual Trends and Patient Voices: A New Era in Medical Education with Caroline Halford 11.09.2024 36:44
Are you a CME professional struggling to create engaging, accessible content that truly resonates with healthcare providers? You know the importance of staying current with medical advancements, but you're finding it challenging to deliver information in ways that stick. You want your educational materials to not only inform but also inspire change in clinical practice. If you're looking for innov...
Build Your Medical Writing Portfolio: A Guide for CME Writers 04.09.2024 10:43
You've got the writing skills. You're passionate about medical education. But every prospective CME client asks for that elusive portfolio. Sound familiar? If you're an aspiring CME writer feeling stuck in this catch-22, you're in the right place. Today, we're breaking down how to build a compelling CME portfolio from scratch - even if you've never had a single client. Listen in to: Discover thre...
When Clients Collide: Maintaining Integrity in Freelance CME Writing 03.07.2024 15:56
Have you ever faced the ethical dilemma of being asked to work on similar projects for competing clients? As a freelance CME writer, you may encounter situations where multiple clients request your expertise for overlapping projects. This can put you in a challenging position, balancing professional ethics with business opportunities. By listening to this episode, you will: Learn how to navigate p...
From Burnout to Brilliance: Dr. Lisa Herbert’s Framework for Leadership Development 26.06.2024 26:59
Are you a physician feeling overwhelmed by the complexities of modern healthcare? Do you struggle to have your voice heard in an increasingly corporate medical landscape? Or perhaps you're a medical professional looking to step into a leadership role, but unsure how to begin? As CME professionals, we work with physicians on a daily basis. But how tuned into their struggles and concerts are you? A...
Competencies, Gaps, and Grants: Your Roadmap to Compelling CME Needs Assessments 19.06.2024 28:34
Are you struggling to create compelling needs assessments that win over supporters in today's evolving medical education landscape? As a medical education grant writer or provider, you know that crafting targeted, data-driven needs assessments is crucial for securing funding and delivering impactful education. However, piecing together the right data and telling a persuasive story can be challengi...
Trauma Surgery Training: Simulations, Continuing Education, and Preventing Burnout with Stephen Cohn 07.06.2024 28:50
What really happens behind the scenes when a severely injured trauma patient arrives at the hospital? Emergency care providers need to act quickly and coordinate seamlessly with their team when seconds count to save a trauma patient's life. But the high-stakes, chaotic environment can make it challenging to stay calm, avoid errors, and prevent burnout, especially if you don't get to practice tho...
Elevate your CME Game: Insider Secrets from Kristen Dascoli to Transform Education Programs 05.06.2024 46:38
Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care. ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care to transgender and gender-diverse patients. From...
Navigating Self-Doubt in Continuing Medical Education: Insights from Milini Mingo 29.05.2024 37:19
Are you struggling with feelings of self-doubt in your continuing education career? If you're feeling overwhelmed, anxious, or doubtful about your abilities in continuing education's fast-paced, ever-changing world, you're not alone. In this episode of Write Medicine, Milini Mingo reviews the history of the imposter phenomenon, shares a three-step approach to navigating self-doubt, and challenges...
Gender Equity in CME: Practical Strategies for Empowerment 22.05.2024 39:25
Have you ever wondered how gender inequities affect career progression in the world of continuing medical education/professional development (CME/CPD)? In this episode, we explore women's pervasive challenges in CME and CPD, from microaggressions to barriers in leadership roles. Whether you're looking to climb the career ladder or simply gain insights into the dynamics of gender equality within yo...
The CEO of You: Why Investing in Yourself is the Key to Freelance Medical Writing Success 20.05.2024 19:32
Are you tired of feeling like your freelance medical writing business is running you, instead of the other way around? Many freelance medical writers find themselves stuck in a reactive cycle, pouring all their time and energy into client projects but neglecting the strategic work that will actually move their business forward. They dream of a thriving, fulfilling business where they're in the dri...
Busting Silos: The Evolution of Independent Medical Education 15.05.2024 40:09
Are you curious about the role of Medical Affairs in Independent Medical Education (IME)? Perhaps you're struggling to demonstrate the value and impact of your programs in a way that resonates with IME teams. IME is evolving. Today’s episode with IME expert Nancy Paynter discusses the pivotal role of IME within the broader scope of medical affairs and provides valuable insights to help you effecti...
From Boring to Brilliant: Transform Your CME Content with Proven Storytelling Frameworks 13.05.2024 13:28
Are you struggling to keep your clinical audience engaged and invested in your CME content? In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audien...
The Future of MedEd: Chatbots, AI, and Personalized Learning 08.05.2024 33:51
Are you curious about how artificial intelligence and chatbots are revolutionizing continuing medical education (CME) and transforming the way clinicians learn? As a CME professional, you constantly seek innovative ways to create engaging and effective educational experiences for your clinician audience. Staying up-to-date with the latest technological advancements, such as AI and chatbots, is cru...
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