Erica Walter
Work Hard Mom Harder
Can I chase my dreams while also being present for my partner and kids? Does work-life balance exist? Can I really have it all? I'm Erica Walter, and I believe in my freakin' soul that yes, you CAN. After years of running businesses for other people, I decided to start my own business... when I was pregnant with our fourth kid. I've learned a few of my entrepreneur lessons the hard way. I'm learning even more about business (and life) from my kids. Every week, tune in for high-impact business strategies and marketing tips, pee-your-pants funny anecdotes and misadventures, and inspirational int...
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Erica Walter
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Neueste Folge
11. Jul 2026
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School of Maddox: Be a Hero 10.03.2024 16:38
School of Maddox is BACK, and you're going to want to listen to the end because this one is powerful. You'll hear about my near-perfect day ...you'll learn what a jukebox musical is And, you'll be regaled with a heroic tale and poignant, powerful reminders to live more authentically and to take more brave and massive action in pursuit of your goals... All in just 16 minutes! School of Maddox is ba...
Impossible Goals 02.03.2024 12:43
In this episode, I'm sharing the why behind bringing back the Work Hard Mom Harder podcast. I'm giving you a peek at the process I'm trying this year to help me systemize my goal achievement. And, I'm sharing the IMPOSSIBLE GOAL I'm working towards, along with an invitation for you to join me in a year-long journey towards achieving something I've never done before.
A dream FIVE YEARS in the making just came true 25.02.2024 10:34
This weekend, a dream I've had since 2019 came to life and inspired me to finally do the work, get off the fence, and revive this podcast. Listen to discover the miracles that can happen when a few people come together to make something happen, the miracles I'm excited to see happen this year, and to leave inspired to take MASSIVE action towards making your own dreams come true. The Work Hard Mom...
A different way to do the mid-year check-in 22.07.2022 16:11
Any business leader you listen to will encourage you to take a look at your yearly goals at the halfway point. And I will tell you to do so as well. But in this episode I'm getting REAL honest about how the year has gone so far, and how I'm choosing to tackle the last half of 2022. If you're looking at your year and feeling like it is all going by way too fast, and feeling overwhelmed with how muc...
Hudson Month and a Reminder to Feel the Feels 01.07.2022 13:23
This year, Hudson would have been 10. July is the month we celebrate her life and give back to an important organization, and today's episode outlines some of the ways you can get involved if you'd like to. But if you're new to the podcast, or new to our story, perhaps today's most important lesson is this: Feel the feels. You can be happy and sad about the same thing, at the same time. Oh, and a...
Three Lessons from Four Years in Business 01.06.2022 18:04
We're celebrating my FOUR YEAR Business-versary today and on this episode of the podcast, I'm sharing some of the most important lessons I've learned so far. There are surprising parallels between parenting and being a business owner. But in all the day to day hustle, it's easy to lose sight of the vastness of potential we have in not only our careers but in our personal lives as well. Businesses...
Marketing Insights from Preschool Drop-off 25.03.2022 13:57
Today's episode shares a parenting lesson AND a marketing lesson and it's the same lesson. Curious? Listen to learn how my diva Three-nager reminded me of one of the most important lessons in marketing, and get challenged to apply this lesson in your own business as well.
Erica Riffs on International Women's Day 08.03.2022 10:02
Today's episode is inspired by my daughter, Maddox, and dedicated to all the humans out there trying to dig for a deeper level of effort and impact.
Erica Riffs on International Women's Day 08.03.2022 10:02
Today's episode is inspired by my daughter, Maddox, and dedicated to all the humans out there trying to dig for a deeper level of effort and impact.
What Mario Kart and List-Building Have In Common 28.02.2022 28:55
Learn how watching my son struggle with some new skills has me thinking about my own business initiatives differently. Then, hear four ways you can adjust your current defaults when it comes to growing your email list. I want your small business to have as much leverage as possible, and this episode is all about simple ways to push yourself outside the comfort zone to do just that!
Productivity tips learned while breastfeeding 20.02.2022 18:50
In today's episode a share a correlation between clusterfeeding my infant and batchworking in my business. Might sound weird, but I promise there are nuggets of gold in this episode that will help you unlock more productivity in your days, get more of your best work done, and hopefully start sleeping like a baby.
Erica Riffs - You Need to Make a Highlight Reel 13.02.2022 10:17
This is not the podcast episode I had planned for today but it is the podcast I need to share: the call to action?? You need to make a highlight reel
The Return 06.02.2022 6:12
Find out why I've been quiet for the better part of a year, and what to expect in the episodes to come!
Erica Riffs - Mother's Day 09.05.2021 4:58
It's on my heart to share this thought with you today. Mom relationships can be complicated, but the odds that YOU exist, or that your kids are the little humans that they are ... that's just a factual miracle. Treat yourself as such today. Treat yourself as such EVERY day. Love yourself like the miracle that you are, because you're doing awesome, mama.
This simple marketing philosophy is changing my life 20.04.2021 21:05
In this live riff I share the simple marketing philosophy that I teach my clients and students that is starting to have really positive impacts on my personal life as well. Today I'm breaking down: One goal - one measurable As you listen, make a note of the application in business, and make the commitment to trying it out in your next product launch, social media post, or interaction with your cli...
I made a bucket list. Here's what I learned. 25.03.2021 15:10
I'm turning 38 in a few weeks, so I decided to make a bucket list of 37 things to do before my next birthday. I'm still knocking items off the list, but the process of creating the list taught me a few important lessons that I'm sharing with you today. Listen to discover the four lessons making a "37 before 38" bucket list taught me, and how these apply when designing a life you absolutely love to...
Erica Riffs - The Power of the Countdown 26.02.2021 15:52
We've all probably done it at least once ... with our kid, or with a pet perhaps. The countdown. "Get back here right now." No response. "1... 2..." and there's usually a scramble between 2 and 3 where action occurs. It's a powerful motivator and highly effective in my household. Today I riff on how I've been using the power of the countdown to get things done in my business (in some cases for be...
Learning new things in your 30s 13.02.2021 18:01
I've been watching all three of our kids learning new skills the past few weeks, while simultaneously learning some new skills (or dusting some off) myself. There are some striking differences between how kids and adults learn. I'm working hard to apply these lessons in my life. Listen to hear: how my daughter practicing handwriting laid a roadmap for me to do something entirely new for my busine...
School of Maddox - Lessons from Fashion 05.02.2021 16:01
Taking my four-year-old shopping for new school clothes reminded me of some important life lessons that only a four-year-old can embody. 1. Caring less about fit / flattery / function and more about what lights you up. 2. Including others in your joy. 3. Joy is reason enough. 4. Care a little less about what you think other people should see. Listen. Share. Apply. Live your best life.
The Scrappy Mompreneur's Go-To Resources 29.01.2021 30:48
Working parents are among the scrappiest people on the planet. In today's episode you'll learn my favorite free (or next-to-free) tools to help me run a business and stay sane as a parent. I'm sharing my go-to resources that you can use to grow your business or manage things at home. I'm also sharing my favorite time-management hack to get me really great results, both at work and with my kiddos....
What an enthusiastic "Yes!" can do for your life and your business 22.01.2021 45:05
Meet Kathryn Witherington, the Executive Director of the Downtown Walla Walla Foundation who is a catalytic player in my local community and an inspiring figure no matter where you are. In today's episode you'll hear Kathryn's thoughts on the transformative power of an enthusiastic "Yes!" We also discuss ways to empower our kids to be problem solvers even at a young age, commiserate on kids in the...
Erica Riffs - Poop on the Patio 15.01.2021 14:45
What would you say if I told you that my 13-year-old black lab taught me one of the most important lessons of 2021 so far? In today's episode I riff on the most powerful thing you can do to make the world a more positive place, and to amplify that positivity over the negativity that seems to be spreading at global pandemic speed.
Time and Life Management Tips from a Working Mother of TWINS 08.01.2021 59:12
This is an interview with my good friend Ashley Johnson. She is a good sport in the first order, a generous and thoughtful friend, a terrific mom, and an inspiring professional. She & her husband moved across the country with a tiny brand new baby. She serves our community and our veterans in her role as a pharmacist at the VA. Did I mention she has three-year-old twin boys, too? Yea, she's prett...
Bye, 2020 31.12.2020 18:10
Instead of a typical end-of-year mashup of all the best episodes of the podcast, I decided to bring on years of wisdom - 6 and 4 years, to be exact - to share their thoughts on the year that everybody thought sucked. If you choose to look back at the year that just wrapped up, find one or two bright spots and move on. Look to 2021 and find a few things you're excited for, and focus on those things...
I got COVID-19. 5 Lessons from Isolation. 24.12.2020 25:54
After a week of being AS CAREFUL AS I HAVE BEEN THIS ENTIRE PANDEMIC, I got the covid. I'm lucky, though. I have a very mild case, very few other people in my life were exposed, and by a Christmas miracle I should be able to come out of isolation just in time to celebrate Christmas with my family. Here are 5 lessons I've learned through this experience, complete with ideas for how you can apply t...
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