What Runs a Run

Brett Sims, a visually impaired athlete, Cheyenne Meyer, and Dara Dalmata discussed their experiences at the 2025 Boston Marathon. Brett highlighted the challenges of navigating crowded water stations and fast runners, underscoring the key role of guides in ensuring safety. Both Brett and Cheyenne explained how athletes and guides meet through networking, social media, and adaptive sports groups....

In this episode of the Communities in 26.2 podcast on Traxamo, I sit down with Jay Holder, Executive Director of The Running USA. Jay shared how Running USA supports the industry through research, education, and its annual conference, and highlighted new trends like increased engagement from younger runners and the growing importance of race-day experiences. The conversation also covered rising ev...

In this episode, Marcel Altenburg, senior lecturer in crowd science at Manchester Metropolitan University, explains how crowd science helps both race organizers and runners by improving race logistics and participant experiences. He shares insights into how marathons are planned, how start waves and corrals are determined, and how crowd management can increase race capacity. Marcel also discusses...

In this episode of "Tech in 26.2," I sit down with Ted Metellus, Chief Event Production Officer and Race Director for the New York City Marathon, to explore the intersection of technology and running. The conversation delves into the high demand for the NYC Marathon, with over 200,000 applicants vying for limited spots. This demand is attributed to the global growth of running as a community activ...

n this episode of the Fundraising in 26.2 podcast on Traxamo, I sit down with running legend Dave McGillivray - An e ntrepreneur (Founder & President of DMSE Sports), philanthropist (Founder of Dave McGillivray Finish Strong Foundation), motivational speaker (~1600 appearances from Ted Talks to corporate & local events), author (written 4 books), and athlete (ran more than 160,000 miles -...

In this next episode on Tech in 26.2 podcast, discover the future of personalized running training with Sean Bradford, founder and CEO of TrainAsOne. In this eye-opening interview, Sean shares how his unique background in medicine and technology led to the creation of an AI-powered training app that's changing the game for runners worldwide. Learn about: ⛳ The science behind TrainAsOne's innovati...

In the next episode of the Tech in 26.2 Podcast on Traxamo, I sit down with Brad Kroll, President of MarathonFOTO and Conor Gay, VP of Internal Operations at MarathonFOTO. For 45 years, over 10 million runners have trusted MarathonFoto to capture and deliver the best in race and endurance event photography. MarathonFoto partners with the biggest and best names in running including Boston Marathon,...

In the next episode of the Tech in 26.2 Podcast on Traxamo, I have a conversation with Gerry Perez, the Founder and CEO of RUNGP, the leading CRM platform for the running industry. Gerry, who has a background in digital marketing, recounts how attending an industry event inspired him to transition his digital marketing agency into a software company. We delve into various case studies and the data...

In the next episode of the Tech in 26.2 Podcast on Traxamo, I sit down with running legend Dave McGillivray - An e ntrepreneur (Founder & President of DMSE Sports), philanthropist (Founder of Dave McGillivray Finish Strong Foundation), motivational speaker (~1600 appearances from Ted Talks to corporate & local events), author (written 4 books), and athlete (ran more than 160,000 miles - 16...

In this episode of the Tech in 26.2 Podcast on Traxamo, I sit down with **Johan Tigér,** CEO and Principal Consultant of Tigertech based in Sweden. Tigertech provides digitization services for endurance sports events to create bespoke experiences for participants. I was curious to learn about Tigertech’s RunRedeem solution that Johan did for New Balance where the goal was to reward runners for the...

In this episode of the Tech in 26.2 Podcast on Traxamo, I have a conversation with Frankie Ruiz, the Cofounder of the LifeTime Miami Marathon. We delve into Frankie’s innovative approach to integrating technology as the race organizer for the Miami Marathon, which now boasts over 25,000 participants. Frankie also shares how, after selling the Miami Marathon to LifeTime, the event is utilizing Life...

In the next episode of Tech in 26.2 Podcast on Traxamo, I sit down with Shannan Gove, Cofounder of Rosterfy - an Australia based volunteer management platform used by 3 million+ volunteers and staff globally. If you have been to any events, you know volunteers play a critical role for the success of events especially mass participation sports events. Supporting events like FIFA World Cup, ParaOlym...

In the next episode of Tech in 26.2 Podcast on Traxamo, I sit down with Tom Fowler, Entrepreneur, Advisory board member and former President of Polar North America. Tom’s impressive track record includes revitalizing endurance sports businesses like Polar North America, Recon Instruments, Cervelo Cycles or Nike European Operations, granting him with unique insights and thought leadership into the...

In the next episode of 26.2 Podcast on Traxamo, I sit down with Gary McNamee, Founder & CEO of Outside Interactive and chat about Simulator product which recreates the race day experience of running a race on equipments in your living rooms. Let’s say you are running the 2024 New York City Marathon virtually during November first week and you have a Peloton treadmill at home; using Outside Int...

In this next episode of Tech in 26.2 podcast - I sat down with Mohammed Iqbal, Founder & CEO of Sweatworks, a product focused health and wellness digital agency based in Virginia with offices in London, Manila, Miami, Montevideo, New York and Shenzhen. With 100 employees, 10+ patents and 1M+ digital lives reached, Sweatworks works with brands like Nike, Strava, Garmin, Bose to name a few. In a...

Podcast Outline 0:05 Introduction 2:34 A quick overview of Movemint platform 3:11 Founding Movemint over a bike ride 6:34 Finding a product market fit 9:30 Friction points Movemint platform solves today 12:19 4 Personas supported on Movemint platform 15:14 Deciding on the right Pricing strategy 17:39 Strava integration - supporting athletes and organizers 21:43 Supporting timers solving the fricti...

In this next episode of Tech in 26.2 podcast - I sat down with Troy Busot, Founder of CEO of Athlinks (a LifeTime Company) : the premier platform for race results and athlete data that holds ~400 million race results and counting. As a triathlete and serial entrepreneur, Troy recently launched iLoomi, an expert biographer for writing a life story. Some of the key focus areas of our conversations w...

In this episode of Tech in 26.2 podcast - I sat down with Dirk Friel, Co Founder and Chief Evangelist of TrainingPeaks - All in one platform providing coaching, training plans, performance analysis, and data syncs for athletes and coaches. TrainingPeaks solutions are used by Tour de France teams, IRONMAN® World Champions, Olympians, and age group athletes and coaches around the world to track, ana...

Welcome to the share the next episode on Tech in 26.2 podcast - A conversation with Kurt Hansen Founder & CEO of Innovative Timing Systems, one of the top 4 (@Mylaps, @Chronotrack, @Raceresults) and privately held race timing companies in the world. During our conversation, we focus on the following areas: 👉 It was an accident - founding story of Innovating Timing System 👉 Passion for rescui...

Transcript and Shownotes: Episode references: - Bob's personal website - https://www.bobbickel.com/ - RunSignup platform - https://info.runsignup.com/- TicketSignup platform - https://www.ticketsignup.io/- GiveSignup platform - https://www.givesignup.org/ - 2023 RaceTrends report - https://info.runsignup.com/wp-content/uploads/sites/3/2024/01/23-Race-Trends-ONLINE-compressed_3.pdf- Founder's corne...

Tech in 26.2 Podcast Intro