Website Design Made Simple: Website Conversion & Website Design Tips for Small Business

Can AI build your website for you? I built a homepage for a pretend bookkeeping business with AI in about 20 minutes, published it live, and then audited it the same way I would any client’s site. At first glance it looked great, but digging deeper showed a lot of things quietly working against it. YOU WILL LEARN What AI actually got right on a homepage built from one simple request Why a website...

Holiday parties and year-end events mean more people hear about your business and head to your website. This episode covers the four fixes to make first so you can send people to your site with confidence, no full rebuild needed. YOU WILL LEARN: Why the holiday season brings more website visits for service businesses The four ways people lose trust in their own website The three second homepage te...

These are the eight website questions people ask most at networking events. From what a website costs to whether AI can build one for you!  YOU WILL LEARN: How much a website costs and what actually drives the price Whether you can build your own website with AI, and where people get stuck How a website project can launch in four weeks How to tell if you need a new website or can fix the one you h...

Every button on your website makes a promise, and when it breaks that promise, you lose leads you never knew you had. I'll walk you through what makes a call to action work, the four ways they go wrong most often, and six AI prompts you can use to check your own website in about 20 minutes! YOU WILL LEARN: The three things every good call to action does Why "learn more" is costing y...

A website can look completely finished and still be broken in ways you'd never notice just by scrolling through it. This episode walks through five real issues found on a client's rebuilt website, the kind of stuff that hides in plain sight even on a site that looks polished! YOU WILL LEARN: Why multiple headings on one page confuse Google, even when the page looks totally normal to you...

What if your website could be building your audience and growing your email list before your business even opens its doors? I will share a real project where that's exactly what happened! There's a catch though, and it's the part most people skip when they hear this kind of advice. Launching early only works under one condition, and we're talking about what that condition is an...

When your website goes quiet and inquiries stop coming in, it doesn't mean your business is failing! It means something in your system isn't working, and that can be figured out and fixed. Learn the four-step process I would use if my own website went silent. That way you can find the real problem and fix the right thing, instead of spending weeks changing the wrong one. YOU WILL LEARN:...

Grab the AI Prompts: https://jennybdesigns.kit.com/c11dec5127 Fall is the perfect time to take a real look at your website and make sure it actually reflects what you're working toward this season. In this episode, I walk through a four-part framework and show you how to use AI to audit your hero section, navigation, calls to action, and social proof so your site is ready to work for you when...

This week brings a new segment called This or That, Website Edition, sharing quick, honest takes on real website decisions. All fall related. Let's do this! YOU WILL LEARN Whether a cozy autumn photo shoot is worth it compared to regular headshots Why a homepage needs to reflect what is actually being sold right now, not what it said in January Why a fall email campaign and a website banner w...

When you meet someone at a networking event and want to send them a referral, the first thing you probably do is check out their website. Let's walk through what I look for before I make an introduction, and what it means for your own website too! YOU WILL LEARN: Why checking a website before you refer someone protects your own reputation The three second personality check I run on every webs...

Before you build or buy a website, there's one question that matters more than design or platform. Could you actually make a change to it tomorrow, not eventually?? YOU WILL LEARN: Why website ownership gets overlooked until it becomes a real problem What full admin access actually means and why you need it from day one Why this issue is showing up in AI built websites too, not just WordPress...

Sometimes a website needs a full rebuild. Most of the time, it just needs attention. This episode is about the second kind, and why one small monthly habit can change how your website performs. YOU WILL LEARN: Why a tired website is usually a follow-through problem, not a design problem Why Google and AI search tools tend to reward sites that stay current Why an updated website tends to attract cl...

Your website photos are one of the most powerful tools you have for building trust with someone who has never met you, and most people are treating them as an afterthought.  In this episode, we talk about why that's a problem, what real imagery does for your website, and why having real, human photos of yourself is a bigger competitive advantage heading into 2027 than it has ever been before....

Every fall we pour their energy into new campaigns, new offers, and sometimes our first ever ad spend. But most of that planning skips one thing, whether our websites can actually hold up to the traffic. T This episode walks through three fast checks that can fix the biggest gaps before Q4 marketing kicks in. YOU WILL LEARN: Why your calls to action might not match what you're actually sellin...

This week I'm doing something different. I asked Claude to pull the real numbers on every episode I made this year and look at what you actually listened to, shared, and came back to.  I'm counting down the five that landed the hardest and telling you why. YOU WILL LEARN: Why a website's return on investment works more like hiring an employee than running an ad The four to five page...

A year ago, I shared the five AI tools that were changing my website design business. Now I'm back with an update! YOU WILL LEARN: Why my approach to AI has moved from prompting to building full systems How Claude Design builds an entire workshop presentation from a voice memo in about ten minutes What Claude Cowork does with my newsletter stats, and how it now helps me write The three free t...

Inspired by my recent travels, let's chat about what a website is actually supposed to do for visitors. This episode is about why clarity, not looks, is the real job of your website, and why AI generated sites might be making that harder to find. YOU WILL LEARN Why clarity is the actual job of a website, not just good design What happens in the first few seconds a visitor lands on your site W...

Building a website takes as long as it takes, but the timeline changes drastically depending on which path you choose. This episode breaks down three realistic options: building it yourself with AI as a sounding board, working with a designer who guides the strategy while you handle content, and going fully done-for-you where the writing, design, and build are all handled for you. YOU WILL LEARN:...

Let's chat about the five core jobs your website should be doing for your business—so that it works for you, even when you’re off the clock.  If you feel like you're constantly doing the heavy lifting for your website, this episode breaks down how to fix that. YOU WILL LEARN:  How your website’s copy should answer visitors’ top questions before they even need to ask.   Why having an inte...

Today I'll share how to improve your homepage using a six-part framework and AI tools to refine your site for clarity and better conversions. Grab the FREE Prompts YOU WILL LEARN:  Why the hero section is the most important part of your homepage and how to make it clear and specific.   How to simplify your navigation to avoid overwhelming new visitors.   The importance of using human-centered...

🔍 This episode is brought to you by the Homepage Clarity Check Bot , a free custom GPT that reviews your homepage and tells you exactly what to fix first.  You’ll learn how to transform your website in just seven days to make it more effective at converting visitors into paying clients. With actionable steps for each day, you’ll tackle the most important fixes without wasting time on unnecessary...

🔍 This episode is brought to you by the Homepage Clarity Check Bot , a free custom GPT that reviews your homepage and tells you exactly what to fix first.  Let's break down the difference between redesigning and optimizing a website and why understanding these two approaches matters. You'll get practical tips to figure out what your website actually needs and learn how to stop wasting t...

🔍 This episode is brought to you by the Homepage Clarity Check Bot , a free custom GPT that reviews your homepage and tells you exactly what to fix first.  Ever launched a website and then wondered what happens next? Many small business owners assume that once their site goes live, managing it is someone else's job. But if you can't get in and make updates yourself, even the most beauti...

🔍 This episode is brought to you by the Homepage Clarity Check Bot , a free custom GPT that reviews your homepage and tells you exactly what to fix first.  If I were starting over with a new website in 2026, how would I do it? Today's episode is exactly that. What to do, what to watch out for, and how to make it happen.  YOU WILL LEARN:   Why defining your ideal client and their problem is t...

🔍 This episode is brought to you by the Homepage Clarity Check Bot , a free custom GPT that reviews your homepage and tells you exactly what to fix first.  When it comes to small businesses, your website can either draw people in or send them running without ever stepping through the door. On the pod, we chat about a real client project for a third-generation butcher whose online presence was mis...