Webcology

Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January. Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publ...

Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate...

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Advertising Inquiries: https://redcircle.com/brands...

4 daily habits of successful SEOs 1 – Read the News 2 -  Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action. 4 – Constant skills upgrading requires constant tinkering Plus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in...

Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on...

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Advertising Inquiries: https://redcircle.com/brands...

Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oaks, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings"  Advertising Inquiries: h...

Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF?   Marketing boom for small businesses with lures or gyms;  Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger...

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every...

Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say  reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign.  Plus,  Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus,  AMP is Not Currently a Ranking Factor as Gary Illyes, W...

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim .  In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bo...

Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google  just made a key AI investment in Europe, tax investigations be damned.  Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.  Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Is...

Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation. Advertising Inquiries: https://redcircle.co...

Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Ga...

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.   "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look for...

Facebook IPO fallout from Wall Street following its initial public offering, Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters. Also, Xoomfile founder and CTO Robert Gagnon tells us about the latest launch of the newest version of their Xoomfile Secure File Transfer software. Advertising Inquiries: https://redcircle.com/brands Privacy & O...

The SEO is Dead debate, Importance of Working Yahoo! into your marketing strategy and rollerblading for the Ringling Brothers Circus as Jim and Dave welcome former Director of Technical Marketing at Yahoo! Laura Lippay, now the new CEO of SEOgadget.com. Jim and Dave also discuss the Press Release announcing a Google Acquisition Hoax, how the Google Penalty Removal Wont Necessarily Improve Rankings...

SES Chicago 2013: SEO Isnt Dead, Its Been Reincarnated; Google Penalty On WWW Revoked But Remains On Non-WWW. Also,Matt Cutts responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site. Matt responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from...

Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites and theSEO IndustryReacts. Will Google Ever Update PageRank Again? Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results. Also, Dave proclaims his proactiveness following the recent story whereRussian Hackers Amassed Over a Billion Internet Passwords.   Advertising Inquiries: https://redcircle.com/bran...

Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss,  a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search results Advertisin...

Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss: Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Descrip...

Siri’s creators say they’ve made something better that will take care of everything for you. Plus, Need to get rid of problematic or unnatural backlinks and not sure where to begin?  Dave Davies outlines his process for performing a manual backlink audit. Plus, Dave Davies and Jim Hedger discuss Hacker collects 272m email addresses and passwords, some from Gmail; Sneaky Mobile Redirects & Manu...

Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies. Plus, Jim and Dave also discuss : Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleT...

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results? Google Penguin Update! Stahp Alre...

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In […] Advertising Inquiries: https://redcircle.com/brands...