Web Presence Rockstars

Just because the theme on your website platform has a super cool, arty and edgy font for the h1 tag doesn't mean you should use the h1 tag throughout the entire page! Take some time to structure your content into an outline-like format and then change the heading tags fonts to be similar to the super cool, arty and edgy h1 font.  Have a listen to find out why this practice is so important. Drop me...

Want to know what Facebook has listed as your interests?  Find out by having a listen to this episode. Are you seeing a lot of ads in your news feed that doesn't necessarily apply to your actual interests?  Facebook determines your interests by analyzing how you interact on the app - things you post, pages you follow, groups you're in, posts you comment on, and on and on. Even if you opted out of...

As if you needed another reason, but here it is.  Set up an account, connect it to your website and let the magic begin! You can discover and fix Core Web Vitals issues through the Search Console...say what?!?! Who wouldn't want that! Make sure you're taking advantage of all the cool, free features that are available.  Leave a voice message with questions and comments!  Happy Websit...

Calling all WordPress Users! Do this if your site seems slower and/or more sluggish than usual, but do this especially now and periodically for the health of your website and database.  Take care of your website!  Leave me a voice message or contact me on FP @poweredbyrio, IG @mistiesmithrio or on the website https://poweredbyrio.com.  Happy Website-ing!

So...over the weekend I went snooping around on some websites - websites belonging to some very successful entrepreneurs - and what I found totally surprised me! And that made me start thinking more about what I've already said...If you already have a lot of traffic on your website, SEO probably doesn't matter that much.  But if you don't have a lot of traffic then what do you do?  Liste...

This snippet gives you more info on the three aspects of the user experience - LCP, FID and CLS.  Mistie explains what they are and what the ideal measurement for each should be.  She also goes over what you can and should do to fix any issues you may have.  If you want a free Core Web Vitals audit, send us a voice message by clicking the link below or contact up on FB @poweredbyrio...

Hey y'all! Yes, I missed yesterday, I'm sorry.  I'm sad that I couldn't record.  There's a lot going on and unfortunately, my plans didn't work out as I'd hoped. But I'm back today with an all new episode about how keeping a routine and a schedule is important for your mindset and all around well being.  I've been so off kilter for the past week and it finally caught up to me. &nbsp...

This is a very controversial topic.  The term "keywords" is very misleading when it comes to SEO.  What it means to you, Google and me are very different.  Make sure you're using the term properly and are applying the concept properly to your website.  Have questions? Want to discuss this topic more with me? Then leave a voice message by clicking the link below or contact me th...

Don't assume that your website will look good on a mobile platform.  Always test it out on actual tablets and phones during the build and before the launch! And if you've hired a designer, still test it out.  It could look really wonky and awful on a tablet and phone view and that's no bueno. Having a wonky website can cause high bounce rates and affect SEO.  Make sure your website is clean, struc...

Did you know that Google can rewrite your Title Tags and Meta Descriptions to better suit your website content? It's true! They did it on my website - they used a paragraph tag about halfway down the page as the description - and it's actually much better than what I wrote as the meta description.  I read somewhere that Google rewrites about 60% of all websites' title and descriptions for search e...

Today we are discussing email list platforms - specifically Mail Chimp, Mailer Lite, ConvertKit and Flodesk.  Which one do you use? Do you like it? Do you find it easy to use and cost effective?  Let me know! If you're in the market for an email list platform, you'll learn some of the pros and cons of the platforms I discuss. Click on the voice message link below or contact me on FB @pow...

This Snippet is for the Kartra peeps who want to change the color scheme on their templates.  This still blows my mind! There's some serious sorcery happening with this! All you need is a Kartra account, a template and Google Chrome.  It's super easy and way cool.  Once you learn it, you will use it all the time.  Let me know if this is helpful.  Leave a voice message or c...

Self care - I hear about it and read about almost daily, but who actually does it?  Who has the time? Who has a plan? What's your go to for some good head clearing and r and r?  As entrepreneurs, we are super passionate about what we do and I think sometimes that passion gets in the way of recharging, which by the way, doesn't do us any favors.  We can end up tired, grumpy, irritate...

OG = Open Graph Meta Tags on your website.  What are they? What do they do? How do you know if your website has them? How do you set them up on your website? Listen to find out! Spoiler alert - here's the basic Open Graph Meta Tags you can copy and paste and put in the head tag area of your website: <meta property="og:title" content="your page title goes here" /> <meta property="og:t...

Soooooo many changes to Facebook over the past year or so! Who's still running ads? And are they working? I was a huge FB ad advocate but honestly, I've not run a lot ads for my business or my clients' businesses since the iOS Privacy Updates.  Are there better ways to advertise and reach all your fans and followers? We discuss that in this Snippet episode.  Y'all contact me if FB ads ar...

If I had patients I'd be a doctor...I don't have any patience either in a lot of situations.  But I do have patience when it comes to data collection and testing out new products and platforms.  And you should too!  It may be tempting to ditch something because you aren't getting the result you expected but how much time did you give it?  And is it set up properly?  Do you...

Who's confused by the Google Analytics GA4? Yeah, we were at first but we soon discovered there's no need.  Mistie goes over the difference between the UA and the GA4, what they both do, why you need both now and how to install and connect them to your website.  Tune in to this Snippet episode and get your analytics on.   Have more questions? We have more answers! Leave a voice mess...

In this Snippet episode, Mistie explains the Core Web Vitals, how it affects your website SEO and how to check your website load speed.  The Google Page Experience has been applied to mobile platforms and is now being rolled out to desktop through March, 2022 so it's super important you know what this is and what your website load time means to your SEO.  You can check your website load...

In this episode, we discuss the Managed WordPress hosting account breach, what steps you should take if your account was part of this breach and how to protect your website and your personal information moving forward. Suggested tools you should use include: Wordfence Security Plugin Last Pass Authy *Please note that I am not a paid endorser or affiliate of these products.  They are products...

In this BONUS episode, Mistie explains how to prepare your Facebook Business Manager for the Apple iOS update coming early Spring 2021.  Download the FREE Checklist and follow along. In case you haven't heard, Apple has announced the release of iOS 14 .5 coming early Spring. That update will generate an opt in screen , the App Tracking Transparency (ATT) prompt, when you open apps that use 3r...

Do you want to learn more about WordPress? Do you currently have a WordPress website that isn't performing and converting sales the way you were envisioning? Do you pretty much think WordPress is the devil?!?! Listen now to get the skinny on the inner workings of WordPress and what you could be doing better. Some topics covered are: How WordPress is structured What to look for in a theme and theme...

Google Analytics...It's a super important (and totally free) tool to have for your website, but do you know how to read it, use it and implement strategies in order to increase website traffic?  On this episode, Mistie takes you through the basics of Google Analytics and explains how you can use the data to create and implement strategies that can help you to gain more traffic to your website...

In this episode, Mistie explains a sales funnel for social media marketing that she created.  Spoiler alert - it involves email lists.  There's a graphic and a blog post that goes along with this episode. Go to the RIO LLC website at https://rio-llc.com/sales-funnel to follow along! And as always, any questions you have, please email social@RIO-llc.com, or go to our Facebook page @riollc...

Google did a core algorithm update on May 4, 2020.  What does that mean for your and your website?  This podcast covers some basic SEO best practices that you should be doing on your website.  Mistie explains what these are, how they work and why they are important.  The biggest takeaway of this episode is content!!! You'll hear straight from the Google's mouth about their core...

Mistie discusses the four components of web presence in pretty specific detail.  If you are looking to grow your business and sell your products, services, etc., then click to listen.  Be prepared to take notes because not only will you learn a lot but the first person to send Mistie a voice message through the anchor.fm link with the amount of times she says "so" in this episode will wi...