Value Creators

Entrepreneurs aren't just about meeting needs; they're all about setting trends and leading the way. Think of the big names like Elon Musk, Steve Jobs, Jeff Bezos, and Sam Altman. They don't just follow the usual business rules; they rewrite them. So, how do they actually pull it off? In this episode, John Tamny, the Vice President at FreedomWorks, editor of RealClearMarkets, and Se...

At the Value Creators, we favor a much different business model than the one that’s traditionally taught in business school. Our model focuses on value, understanding that value is experienced by customers, and that it’s entirely subjective. You can’t put numbers on it, you can’t capture it in a plan, it’s not something that can be distributed to shareholders. It’s not a thing of any kind. We buil...

What is capital? Capital is value. And since all value is subjective, capital can be understood as the value subjectively attributed to any resources available to a business for production. That means it includes capital goods like machines and offices, intangibles like brands and lines of code, and people and their skills and knowledge, both tacit and explicit, accumulated and evolving. In this e...

The vast majority of businesses – the very backbone of the economic system – are derogatorily defined as small and medium enterprises by government statisticians. A better mental model is that they are the champions of value creation.  Hermann Simon is a renowned management thinker and author, chairman of the consulting firm Simon-Kucher and the founder and leader of the research project he calls...

Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it’s a field characterized by feedback loops and the only way to stay ahead is fast response and a willingness to learn and change. Kevin Roy, CEO of the digital marketing agency Green Banana has been a pioneer in this field and stayed ahead as a leade...

Is there such a thing as leadership in business? Or is it a manufactured concept to sell books and executive education courses from big-name business schools? To shed some light, we talked to Adam Bryant, who has made leadership into his own field of expert knowledge and professional practice. He did so by interviewing over 1000 business leaders, both CEO’s and other senior executives, in multiple...

Successful innovation is a combination of deep customer knowledge and deep technical knowledge. Both are critical, and it is the unique combination of them that becomes a marketplace advantage by serving customers by solving an important problem for them with a differentiated, preferred, and technically superior approach. Reza Farahani, the founder of WFHomie, is a data scientist who, working at t...

You need two types of knowledge to succeed in the business world: specialized technical knowledge and deep customer knowledge. This will allow you to create uniquely valued experiences tailored to your customers and thus build a thriving business. Jason LaBaw, as the founder and CEO of Bonsai Media Group and a pioneer in web development, AdWords, Google Analytics, and Umbraco development, has accu...

In a complex world full of uncertainty, all businesspeople and entrepreneurs can draw guidance from shared mental models that help us make better choices. John M. Jennings took this advice to heart and developed a latticework of mental models for financial investing and any other business discipline, which he explained and expanded on in his book The Uncertainty Solution: How To Invest With Confid...

Curt Carlson is both the leading theorist and the leading practitioner of the economic science of value creation – the practice and discipline firms follow for the profitable generation of new, more valued experiences for customers. He teaches value creation in his work for Universities such as WPI, provides hands-on training workshops for companies through his Practice Of Innovation consultancy,...

Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools. In each episode, the Value Creators podcast goes beyo...