Apostrophe Podcast Network
Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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10. Okt 2026
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Rejecting Elf 19.12.2024 42:53
Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production companies, studios, directors and actors. We know yo...
Terry guests on Talk About Talk 14.12.2024 46:21
Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility. It is an interesting chat about communication. Hope you enjoy it. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscri...
Under the Influence LIVE: Cheers to 20 Years 13.12.2024 1:13
Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. Time flies when you’re Under the Influence. Hope to see you there. We know you want to listen to all the ads in this show. On the off-chance you don’t , su...
The Beatlology Interviews: "Beatles ’64” director David Tedeschi 25.11.2024 42:45
I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand...
The Beatlology Interviews: Producer Mark Hudson 13.10.2024 39:21
Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller. We know you want to listen to all the ads in this show. On the off-chance you don’t , sub...
Weight Loss Drug Ads: Good or Bad? 05.10.2024 27:08
Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed. We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for...
The Beatlology Interviews: Actor Mark Hamill 21.09.2024 43:50
Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free her...
The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg 02.09.2024 40:14
In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
The Beatlology Interviews: Yellow Submarine Animator Tom Halley 14.08.2024 45:42
Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series. We know you...
Marketing The Olympics 10.08.2024 29:42
With the Paris Olympics in motion, it is a good time to revisit this episode from our archives. From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pa...
The Beatlology Interviews: David Sheff 27.07.2024 35:24
David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. We know you want to listen to all the ads in this show. On the off-chance yo...
A Tribute to Bob Newhart 24.07.2024 23:15
I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information...
The Beatlology Interviews: Astrid Kirchherr 20.07.2024 26:07
Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes through in every word. We know you want to listen...
The Beatlology Interviews 13.07.2024 1:16
Want to listen to this episode ad-free (!) with bonus stories? Subscribe here. Join Terry O’Reilly for a brand new Beatles series, where he interviews celebrities and collectors on their love of the Fab Four. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
Ask Terry (2024) 22.06.2024 30:22
This week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all. What’s goin’ on there? We know you want to listen to all th...
Brand Envy 2024 15.06.2024 28:53
This week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter that was named after a zipper. And a woman who is dominating television these days. We know you want to listen to all the ads in this show. On the off-chance...
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits 08.06.2024 27:52
Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a headline and their profit went up 100%. We know y...
Houston, We Have Pizza: Advertising in Outer Space 01.06.2024 27:01
This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create logos in the night sky. Some companies even want to p...
Die Another Day: Reviving Old Commercials 25.05.2024 28:46
Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air in 1989, but was re-run again recently. We know you...
Bookmarks 2024 18.05.2024 28:02
This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVito made a bold decision whe...
The Gong Show: Ads That Could Never (Ever) Run Today 04.05.2024 26:59
This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.  ...
Cars Are The Stars: Automobile Brands in Hollywood 27.04.2024 28:53
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch , and explore auto partnerships with movie franchises like Transformers and Marvel . We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie w...
Ham on Wry: Sandwich Board Advertising 20.04.2024 27:03
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. We know you want to list...
Pants on Fire: When Customers Lie to Marketers 13.04.2024 27:08
Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. We know you want to listen...
Cheeky Advertising 06.04.2024 27:48
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims your grandparents had more sex than you. We k...
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