Alpha Agency (formerly White Marble Consulting)
Two in Twenty
Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.
Autor
Alpha Agency (formerly White Marble Consulting)
Kategorie
Podcast-Website
Neueste Folge
1. Jul 2026
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AIM High: Building a high performing leadership team 23.04.2020 38:45
Building high-performing leadership teams is essential for business success, and this is arguably even more crucial in highly unusual operating environments. This week Twink talks about what makes a good leader and how teams can improve, as she’s joined by Andy Brown, Director at etc Advisory and Farley Thomas, Founder of True Dawn. Find out more about: - The growing importance of coach...
AIM High: The role real assets play in a portfolio 23.04.2020 31:20
Since the financial crisis, global public investors have increased their allocation to real assets at a steady pace, research highlights. The volatility of markets at the moment, in addition to traditional fixed income becoming less attractive, have caused investors seeking protection. Real assets offer an appealing solution. This week, Twink discusses the role real assets play in a portfolio, as...
AIM High: Under the bonnet of investment trusts & how to market them 16.04.2020 33:11
We shine a light on investment trusts this week, looking into what makes this a good investment choice, and why it is difficult to promote them. Twink is joined by Ross Duncton, Managing Director, Head of Marketing & Direct at BMO Global Asset Management (EMEA) and Annabel Brodie-Smith, Communications Director at Association of Investment Companies (AIC). This episode has been recorded remotel...
AIM High: Fund Governance 07.04.2020 29:51
In today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the Investment Management industry. Although Fund Governance has always been around, it is only in the last twelve months it has become a more prevalent issue. High profile fund failures such as Neil Woodford and Peter Young, who cast a long shadow over...
AIM High: Creating a new asset management brand 03.03.2020 36:18
We are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset management brand. Also in studio with Twink is Dan Cordoni, Associate Creative Director, and Richard Sherwell, Client Partner at Publicis Sapient. Themes covered in the podcast: - Unique challenges in creating a new brand - I...
AIM High: Innovation in financial services 21.02.2020 34:39
This week we discuss digital innovation in financial services. Twink is joined by Olivia Vinden, Head of Fintech and Innovation at Alpha FMC and Andrew Scott, Managing Director of White Marble Marketing. Olivia leads Alpha’s UK fintech & innovation practice, advising on emerging technology and its impact on asset and wealth management operating models. She holds the MIT Fintech Certificate, is...
AIM High: ESG terms, trends and appetite 07.02.2020 32:38
ESG, sustainability and impact are prominent themes on most investment managers’ agendas, alongside the need to differentiate their approach from that of their competitors. This week we discuss the opportunities and challenges for marketers as they help to shape their firms’ positioning in this regard. To help us make sense of it all, we’re joined by Lloyd McAllister, a Responsible Investment An...
AIM High: Wellness in the workplace 07.02.2020 30:13
We discuss the impact of wellness on efficiency in the workplace. A topic not widely discussed until relatively recently, there is now growing understanding and openness about wellness in our lives. Our guest is Janice Benning, a resilience coach and a training director of NeuroVitality. She focuses on prevention rather than cure and promotes awareness and insight into resilience, well-being and p...
AIM High: Prioritising local needs in Europe with central resources 24.01.2020 35:56
Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused on conversations with a range of investment industry experts talking about the opportunities and challenges...
AIM High: Diversity as a driver of change 24.01.2020 32:31
Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused around conversations with a range of experts talking about the industry, product, practical tips and persona...
AIM High: Developing skilled and capable leaders 24.01.2020 34:12
Welcome to the AIM High podcast, hosted by Twink Field, White Marble Marketing CEO and Founder, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is built on conversations with a range of experts talking about the sector, products, practical tips and personal developm...
AIM High: The changing UK advisory market 24.01.2020 34:11
Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is built around conversations with a range of experts talking about the industry, product, practical tips and personal...
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