Tricks of the Trade(mark)

The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023. Listen to Podcast The post 5 Things I’ve Learned About Trademarks So Far in 2023 appeared first on Erik M Pelton & Associates, PLLC .

In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video. Listen to Podcast The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton & Associates, PLLC .

Erik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast. Listen to Podcast The post Update on the USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC .

When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides … Continue reading → Listen to Podcast The post What is Trade Secret Protection? appeared first on Erik M Pel...

The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast. Listen to Podcast The post What Is the TTAB? appeared first on Erik M Pelton & Associates, PLLC .

What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video. Listen to Podcast The post Trademark Ins and Outs appeared first on Erik M Pelton & Associates, PLLC .

Learn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom. Listen to Podcast The post EMP&A’s Seeds of Sustainability appeared first on Erik M Pelton & Associates, PLLC .

Erik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between. Listen to Podcast The post Trademark Fee Increases Proposed By the USPTO appeared first on Erik M Pelton & Associates, PLLC .

Erik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark. Listen to Podcast The post Calculating Trademark Registration Renewal Dates appeared first on Erik M Pelton & Associates, PLLC .

Erik walks you through our new and improved homepage in this video. Listen to Podcast The post Introducing Our New Home Page appeared first on Erik M Pelton & Associates, PLLC .

Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode. Listen to Podcast The post The Trademark Search Result Risk-O-Meter appeared first on Erik M Pelton & Associates, PLLC .

Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism. Listen to Podcast The post The Bright Side of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC .

Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video. Listen to Podcast The post 5 Takeaways From the Chipotle / Sweetgreen Dispute appeared first on Erik M Pelton & Associates, PLLC .

Erik shares a true story about the importance of early trademark protection, using a local business as an example in this video. Listen to Podcast The post Filing Your Trademark Application Early: A Cautionary Tale appeared first on Erik M Pelton & Associates, PLLC .

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. Listen to Podcast The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton & Associates, PLLC .

A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes. Listen to Podcast The post What Are the DuPont Factors in a trademark confusion analysis? appeared first on Erik M Pelton & Associates, PLLC .

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next … Continue reading → Listen to Podcast The post Celebrating Five Years of the Tricks of the Trade(mark)® Podcast appeared first on Erik M Pe...

While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast. Listen to Podcast The post How Do You Pronounce a Trademark? appeared first on Erik M Pelton & Associates, PLLC .

Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast. Listen to Podcast The post 3 Things to Do When Rebranding appeared first on Erik M Pelton & Associates, PLLC .

This week, we reflect on some milestones, including more than 4,000 client trademark registrations at the USPTO and more than 100 five-star reviews on Google. Listen to Podcast The post EMP&A by the Numbers: 4000 Trademark Registrations appeared first on Erik M Pelton & Associates, PLLC .

A trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares more details in this podcast. Listen to Podcast The post Why Some Trademarks Receive More Protections Than Others appeared first on Erik M Pelton & Associates, PLLC .

Recently a new scam targeting trademark filers features telephone calls purporting to be from USPTO examiners. This is yet another reason to work with an experienced attorney – the USPTO will never contact an applicant directly when they have counsel … Continue reading → Listen to Podcast The post Another Trademark Scam: Beware of Calls Claiming to Be From USPTO appeared first on Erik...

Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help … Continue reading → Listen to Podcast The post Trademark Registration Provides Double Protection appeared first on Erik M Pelton & Associates, P...

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the RunSM on TikTok (https://www.tiktok.com/@makingtrademarksbloom) or Instagram (https://www.instagram.com/making_trademarks_bloom/reels/) or YouTube (https://www.youtube.com/@makingtrademarksbloom/shorts). Let us know what you think! Listen to Podcast The post Introducing Brands on the Run ap...

The big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the two teams, the players, and their trademarks, with apologies to inadvertently missed Rihanna, the halftime … Continue reading → Listen to Podcast The post Super Bowl LVII Trademark Preview appeared first on Erik M Pelton & Associates,...