Shayda Torabi
To Be Blunt
An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi). tobebluntpod.substack.com
Autor
Shayda Torabi
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Podcast-Website
Neueste Folge
13. Nov 2023
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045 Cannabis Technology to Empower the Ecosystem from Consumer to Dispensary with Socrates Rosenfeld of Jane Technologies 12.04.2021 59:23
Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. [00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest [05:13 – 09:10] The Story of Jane Techn...
044 Conscious Consumers, Contextual Commerce, and Community Building with Varuni Palacios of Miss Grass 05.04.2021 55:31
Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption. [00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass? [09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Gra...
043 Debunking Delta 8 and Sativa vs Indica with Andrew Marlatt of Pharmlabs Texas 29.03.2021 1:01:11
Andrew Marlatt is the General Manager at Pharmlabs Texas. If you’re new to cannabis, or even if you’ve been in the industry for quite some time, you must still be wondering about the different types of cannabinoids, edibles, smokables, and other products derived from cannabis. If the answer is yes, you’re in the right place. Join us in this episode as we debunk Delta 8 and Sativa vs. Indica. [00...
042 Content Curation, Leveraging Influencers, and Going Viral on TikTok with Andrew Tychsen of Levo Oil 22.03.2021 58:59
Andrew Tychsen is the Director of Marketing at LEVO Oil. With the help of Andrew, LEVO has had huge success on TikTok, going viral multiple times and using the platform as a marketing tool to boost their revenue. In this episode, Andrew gives us a behind-the-scenes peek at how they work their magic that provides them their success on TikTok. [00:01 – 03:59] Introduction of Guest and Topic [04:00...
041 A Lesson In Branding, Networking, Persuasion, and Pot with Jon Cappetta of High Times 15.03.2021 1:02:40
Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot. [00:01 – 12:36] Jon shares his story [12:37 – 21:06] What is High Times? / The Importance of Branding [21:07 – 35:45] Live for Live Music / Other Br...
040 State Level Cannabis Advocacy with Jax Finkel of Foundation for an Informed Texas and Texas NORML 08.03.2021 58:45
Jax Finkel is an Executive Director at Foundation for an Informed Texas and Texas NORML. In this episode, we talk about the progress of the Cannabis Industry in Texas from a legal and political perspective. [00:01 – 05:53] Shayda on the Smokable bans happening at Texas [05:54 – 08:07] Introduction of Topic and Guest [08:08 – 13:39] Jax’s Background / The Current State of the Cannabis Industry in T...
039 Politics and Pot in the Pacific North West with Bess Byers of @ImCannaBess 01.03.2021 59:55
Bess Byers is the founder of Blaise Creative, a Seattle-based digital marketing agency. Bess is a passionate advocate of the plant, and in this episode, we tackle the legalizations and politics behind the industry. [00:01 – 03:07] Introduction of Topic and Guest [03:08 – 08:15] Bess’ Story and the Founding of Blaise Creative [08:16 – 20:14] The Politics Behind the Industry [20:15 – 29:30] Home G...
038 Luring with Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols 22.02.2021 1:02:57
Krista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies. [00:01 – 04:00] Opening Segment / Introduction of Guest and Topi...
037 Securing Publicity and PR for your Cannabis Brand with Alice Moon 15.02.2021 51:32
Alice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry,...
036 Laura Morarity, SVP Marketing & Communications at Leafly 08.02.2021 58:04
Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks. [00:01 – 05:54] Opening Segment/Introduction of Topic and Guest [05:55 – 18:04] What is Leafly? [18:05 – 29:12] Let’s talk about the diff...
035 How To: Be a Boss Ass Female Cannaprenuer with Lauren Miele of KushKards 01.02.2021 59:44
Lauren Miele is the Founder & CEO of KushKards, a company that creates cannabis greeting cards. Cannabis enthusiasts consider KushKards as one of the perfect gifts for cannabis enthusiasts. But what are they, and how did the idea come to fruition? Tune in as Lauren shares her story and the birth of KushKards. [00:01 – 03:17] Opening Segment/Introduction of Topic and Guest [03:18 – 25:07] Lau...
034 Texas' 87th Legislative Session and Advocating for Cannabis at a State Level with Ilissa Nolan 25.01.2021 1:03:09
Ilissa Nolan is the Executive Director of the Texas Hemp Coalition. She is one of the few lobbyists that worked to pass House Bill 1325, which is the bill to make it legal to grow and process hemp in Texas. In this episode, Ilissa gives us an inside scoop of their journey to advocating for cannabis to get it legalized in Texas and their preparation for Texas’ 87th Legislative Session. [00:01 – 0...
033 A higher standard: Organic Cannabis and Texas Hemp Farming with Sage Howell 18.01.2021 42:54
Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company that operates in the Dallas-Fort Worth Area. In this episode, hear Sage talk about growing an organic hemp farm in Texas and what it takes to get recognized and be a certified organic hemp farm. [00:01 – 12:43] What it takes to be a certified organic farm [12:44 – 14:44] Why growing hemp shou...
032 Creating Cannabis Experiences and What the Hell is Going on in Oklahoma with Miranda Cummings 11.01.2021 57:48
Miranda Cummings launched MACY|MKTG; an experiential marketing consulting agency focused on helping cannabis companies evolve through consumer experiences. In this episode, Miranda talks about the importance of creating moments that matter between your products and consumers. She also talks about the state of the Oklahoma cannabis market. [00:01 – 04:24] Opening Segment and Introduction of Guest [...
031 Top North American Cannabis Trends and Talking Canadian Cannabis Investing with Narbé Alexandrian of Riv Capital 04.01.2021 50:36
Narbé Alexandrian is the President and CEO of Riv Capital, a venture capital firm in Canada specializing in cannabis. In this episode, Narbé walks us through building capital for sustainable cannabis business and the state of the Canadian cannabis market. [00:01 – 17:52] Riv Capital’s Background and the Canadian Cannabis Market [17:53 – 25:09] The Different Cannabinoids and the Vital Role of Res...
030 Working with Cannabis Instagram Influencers featuring Whitney Adrian of @Sunnny.daze and OKOK Creative 28.12.2020 51:03
Whitney Adrian is the Co-Founder of OKOK Creative & the Instagram Influencer, @Sunnny.daze that advocates for cannabis. In today’s episode, Whitney answers all your questions about influencer marketing. [00:01 – 09:09] How Whitney Got Involved in the Cannabis Industry [09:10 – 17:19] Becoming a Social Media Influencer that Advocates for Cannabis [17:20 – 41:27] The World of Influencer Marketin...
029 California Cannabis Status Check with Jeffrey Welsh of Vicente Sederberg 21.12.2020 56:54
Jeffrey Welsh is a partner at Vicente Sederberg and a Co-Founder of Composite Agency. In this episode, if you’re curious about how the industry is fairing, specifically in California, then light one up and listen up as Jeff gives a status check of the California cannabis market state. [00:01 – 10:50] Jeff’s Story with Cannabis [10:51 – 17:46] California Cannabis Status Check [17:47 – 32:16] Mone...
028 Cannabis, Creativity, and Branding with Libby Cooper of Space Coyote 14.12.2020 50:57
Libby Cooper is the Co-Founder and CEO of Space Coyote. In this episode, hear from Libby’s perspective what it’s like to be a woman in the cannabis space. Libby also gives us a behind the scenes look at what it was like for her to start Space Coyote. [00:01 – 12:55] Libby’s Background and the Story of their Brand’s Name, Space Coyote [12:56 – 23:18] Launching a Cannabis Brand as a Creative Perso...
027 Winning Agency Awards and Doing Good with The Earnings with John Shute of PufCreativ 07.12.2020 58:47
John Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized. [00:01 – 14:38] The Story of PufCreativ and Their Future Goals [14:39 – 24:44] Actually Knowing the Plant and Advocate for It [24:45 – 30:33] Focus on Your...
026 Pioneering Cannabis Through Advocacy and Activism with Andrew Deangelo of Last Prisoner Project 30.11.2020 57:20
Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an...
025 How We All Can Be Cannabis Educated and Educators With Emma Chasen 23.11.2020 53:53
[00:01 – 09:25] Emma’s Story and Passion for Educating People with the Power of Cannabis [09:26 – 26:55] How We All Can Be Cannabis Educated and Educators [26:56 – 34:03] The Cannabis Industry – A Consumer-Driven Industry [34:04 – 49:26] The Legal Side of Things and Running an Education-Centered Business [49:26 – 53:52] Final Thoughts Emma Chasen has a mission to educate people on the science behi...
024 Navigating Cannabis Social Media Restrictions with Grace Delgado 16.11.2020 56:53
Grace Delgado is the Editor-in-Chief at Texas Cannabis Today. In today’s episode, Grace walks us through tips, strategies in how cannabis business owners, marketers, and influencers can navigate through the cannabis social media restrictions. [00:01 – 09:07] Grace’s Story and Establishing The Texas CBD Blog [09:08 – 32:19] Navigating Cannabis Social Media Restrictions [32:20 – 48:59] Grace’s Bes...
023 Cannabis: How High Can It Grow, The Consumer VC Summit Interview with Catharine Dockery of Vice Ventures 09.11.2020 47:23
Catharine Dockery is a founding partner at Vice Ventures, a seed-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in "bad" industries. Today's episode is special as I go back to my interview with Catharine on The Consumer VC Summit. [00:01 – 09:53] Catharine's Story [09:54 – 19:10] How High Can It Gro...
022 Legacy Cannabis Brands and Marketing Artisanal Concentrates with Claudio Miranda of Guild Extracts 02.11.2020 57:54
Claudio Miranda is the CEO and co-founder of the Guild Extracts. He has a background in the natural products industry, mastering brand marketing consultation, and advising startups. In today’s episode, Claudio gives us a peek at what it takes to build a family of artisanal brands. [00:01 – 07:24] Claudio’s Story and How Guild Enterprises was Born [07:25 – 19:00] Legacy Cannabis Brands – creating a...
021 Creating the Cannabis Brand of your Wildest Dreams with Harlee Case and Jade Daniels 26.10.2020 49:54
Harlee Case and Jade Daniels are the Co-Founders of Ladies of Paradise. They specialize in branding, creatives, events, social media, and operate their own brand of pre-rolls called Lady Jays. In this episode, we talk about what it’s like being women in an industry dominated by men and how we are rising up to that challenge. [00:01 – 11:18] The Story of Ladies of Paradise + Lady Jays [11:19 – 15:3...
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