TicketManager All Access Interview Series

Jim Overbeck, Senior Vice President of Marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark through strategic decision-making, smart execution and comprehensive data management.

Charles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.

Doug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and qualities of a successful sales team, the rising importance of suites and other topics.

As we mark one year since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2021.

Kerry Bubolz, President and Co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports organization in Las Vegas, plans for growth and the need to keep innovating. 

Ed Pilkington, Chief Marketing and Innovation Officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties. 

Manny Rodriguez, Chief Marketing, Experience and Customer Officer for UCHealth, explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system. 

Peter Feigin, President of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the enduring labor shortage and the social justice movement. 

Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies. 

Ben Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the Tampa Bay market and developments in the ticket sales business. 

Jim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment, delves into the future of jersey patches, international partners, NFTs and unique business structures.

Sharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment partnerships occupy a unique position in achieving marketing and business goals for a major healthcare system.

Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships for United Airlines discusses the shifting role of sponsorship and what it requires of brands and their partners to be successful.

Scott O’Neil, Sports & Entertainment executive shares his perspective on meeting fans’ expectations, navigating through societal upheaval, the changing nature of revenue sources and meeting the needs of the next generation. 

Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners. 

Larry Freedman, Co-President and Chief Business Officer of the Los Angeles Football Club, dives into trends in media and brand partnerships, and explores the challenges and advantages of the organization’s business model.

Josh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships fresh, relevant and delivering against short- and long-term objectives. 

Dominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming rights and building long-lasting relationships with fans through sports partnerships.

Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.

Peter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships. 

Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner. 

Pat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics. 

Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.  

Natalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact. 

Alison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data science are reshaping interactions between fans, teams, and concessionaires at stadiums, arenas and other venues.