This Can't Be That Hard

During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Show notes: thiscantbethathard.com/podcast/067 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supp...

During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Today I’m sharing a conversation I had with Carolina Guzik on her podcast The Tog Republic. Show notes: thiscantbethathard.com/podcast/066 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie...

When Kristyn Miller and I scheduled time to record this episode of Mini Mentoring, we had one plan for what we were going to talk about. Then, once we set the timer and actually talked it through, it turned out we had a whole different conversation on our hands. Show notes: thiscantbethathard.com/podcast/065 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of...

Kahran and Regis Bethencourt are on fire. Their new book Glory was released last month and instantly hit the New York Times Bestseller list, and yet in the midst of promoting that, managing a full roster of private and commercial clients, working on their second book, and chasing their new puppy Pixel around, they made time to chat with me on This Can’t Be That Hard. You absolutely can’t miss this...

In this episode of Mini Mentoring, I’m chatting with Jaye McLaughlin about making changes in an established business and helping long-term clients adjust. Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to f...

Most photographers set out to run a relatively simple business, but it’s surprisingly easy to quickly make things more complicated than they need to be. In this episode, I’m going to give you a quick way to assess whether you’re overcomplicating your business, and if you are, an easy strategy for identifying where things need to be streamlined and simplified. Show notes: https://www.thiscantbethat...

In this slightly unusual episode of Mini Mentoring, I’m chatting with Dreama Spence, a photographer who planned and executed an UnSchooled portrait session concept this fall. She’s giving us all the details - from her offer and marketing strategy to how things went and what she’ll do differently next time. She’s even included a link to her sales page for you to take a peek at! Show notes: thiscant...

Get ready to be inspired! Carolyn Fong, Posy Quarterman, Sarah Sido, and Maryam Salassi are on the show talking about their creative solutions to Covid restrictions that they’ve introduced in their businesses, and even if these aren’t the right solutions for you and your business, they’re bound to get the wheels turning. Show notes: thiscantbethathard.com/podcast/060 Resources: New to the podcast?...

In this episode of Mini Mentoring, Martin Knowles and I chat about adding a new business line and business model to your existing brand without rocking the boat. Show notes: https://www.thiscantbethathard.com/podcast/059 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you int...

I don’t know ANYONE who wouldn’t benefit from a real win at the end of this insane year, so in this episode, I’m announcing that registration is open for an end-of-year challenge I’m putting on, and giving you all the details you need to know. As the name suggests, this challenge has been designed to earn you big money (at least $1000), but that’s just ONE of the wins… and there are two more after...

In this episode of Mini Mentoring, Amy Sanusi and I chat about the enviable but still problematic situation of being fully booked, but still wanting to serve your returning clients. The conversation ranges from good communication to setting boundaries to creating systems that allow you to prioritize returning clients. Show notes: thiscantbethathard.com/podcast/057 Resources: New to the podcast? Go...

There are a million ways to learn what you need to learn to be a successful photographer - books, youtube videos, online courses, workshops, conferences… even podcasts! But navigating that enormous number of resources can be frustrating, especially when the help you need is either very specific or very broad. One solution is to find a coach or mentor who has been there and figured things out, and...

In this episode of Mini Mentoring, Angie Wynne and I discuss whether it’s a good idea to raise your prices when it means that your prices will be higher than those of other local photographers in your area - particularly photographers with more experience. Show notes: thiscantbethathard.com/podcast/055 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemi...

Navigating the subject of online privacy can be tricky… we want to be respectful of our clients’ wishes, but we have our own needs, too… particularly the need to share our work in order to get more work. If the threads in online forums are to be believed, my perspective on this subject is rather different from that of most people, but it’s worked well for me for several years, so I figured I’d sha...

In this episode of Mini Mentoring, Tristen Aque and I discuss the tricky process of getting referrals as a brand new photographer (and not just any old referrals, but bluebird referrals)! If you’re not a brand new photographer, never fear: this episode's got some good food for thought about referral programs in general, too! Show notes: thiscantbethathard.com/podcast/mm-053   Resources: New t...

Bookkeeping is one of those things… you know you need to take care of it, but you’d probably rather not dedicate one minute more than absolutely necessary to it, right? Trust me: I get it. That’s more or less how I feel, too, but today’s conversation is so straightforward, actionable, and filled with great pointers that I PROMISE it’s worth your time! Show notes: thiscantbethathard.com/podcast/052...

In this episode of Mini Mentoring, Briana Averwater and I discuss how to break through the inevitable plateaus in business, namely, once you’ve gotten established, moving from “good enough” to truly great. Show notes: thiscantbethathard.com/podcast/mm-051 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community...

FIFTY WHOLE EPISODES!!! Today’s episode is a quick one where I give the credit for this milestone where it’s due: to YOU. Thank you so much for tuning in and being part of This Can’t Be That Hard… whether you’re a member of the Facebook Group , are one of my Blueprint Students , or just subscribe and listen. To show my appreciation, I collected and put together 50(+) pieces of photography wisdom f...

In this episode of Mini Mentoring, Lyndsay McNiff and I discuss the best way to sell her clients on her decision to switch from all-inclusive pricing to the Simple Sales System. Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private...

If navigating your business sometimes feels like going through a maze, that’s because it is. Standing between you and the next big goal or milestone is a series of decisions that can feel very much like turns in a maze - some giving you a short cut to the solution, others leading to a convoluted series of twists and turns. But there’s a secret to the maze that any successful businessperson knows,...

In this episode of Mini Mentoring, Dana Walsh and I discuss the best way to navigate the minefield that is mini-sessions… setting yourself apart, maintaining your brand, attracting the right clients, and pricing your minis in a way that brings people in the door without sacrificing profit. Show notes: thiscantbethathard.com/podcast/mm-047 Resources: New to the podcast? Go to thiscantbethathard.com...

The Family Narrative crew is back on the podcast, and this time we’re talking about finding the right way to allocate the education budget in your business. Do you invest in online courses? In-person workshops? Mentoring programs? Memberships? With so many options (and a thousand teachers for each platform), how do you decide? Kate Thompson, Posy Quarterman and I chat about our own personal experi...

In this episode of Mini Mentoring, Melissa Jeffcoat and I discuss the best way to introduce a big price jump to the clients you love and don’t want to lose… a necessary and often intimidating step that most of us have to make at least once in a while! Show notes: thiscantbethathard.com/podcast/mm-045 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie&...

Today I’m talking about a sneaky mistake that most of us make at least occasionally - something that seems when we’re doing it like it’s a way to make big changes less risky, but which often derails our efforts entirely. HBS professor Michael Porter calls this particular mistake “straddling,” and as I’ll point out in my examples everyone - from individuals to giant corporations to YOU - is vulnera...

In this episode of Mini Mentoring, Jess Koehler - one of the women who joined me for the CRM roundtable discussion in episode 32 - joins me to talk about questionnaires … what to ask and when. Show notes: thiscantbethathard.com/podcast/mm-043 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd l...