The Virtual CEO

Before you fire your sales team… check your systems. So many founders blame their reps when it’s really their infrastructure that’s falling apart. If your sales process isn’t airtight, even your best performer will flop. Start here 👇 ✅ Do leads come from a proper marketing system, or random spreadsheets? ✅ Is there a real script, or just vibes and voice notes? ✅ Can someone draw your prospect...

If your calendar looks full but your brain feels fried…It might be time to design a business that protects you, not punishes you. Shingles at 31 taught me the hard way. Burnout doesn’t always look like breaking. Sometimes it looks like coping, until you can’t. Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ 💼 Connect on LinkedIn:  ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in...

Recruitment in 2025? It’s basically a pitch competition, and you're not the only one in the room.  Top candidates have options. They’re fielding offers, setting boundaries, and ghosting your five-stage “efficient” hiring process. You’re not missing out because talent’s dried up. You’re missing out because your process feels like a committee-led group chat with no decision-maker. Speed is the n...

If perfectionism was a sport… some of y’all would be Olympic gold. 🥇 You’re not “raising the bar”, you’re micromanaging a Canva post at 11pm and calling it leadership. Delegating isn’t lowering your standards, it’s protecting your capacity. ✨ Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ 💼 Connect on LinkedIn:  ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠...

For the founders who are sure it’s the sales guy… But it’s actually the systems. 👀 Confession: I used to dig through CRMs like a goblin, only to discover nobody was tracking anything. Standards? No feelings, just facts. If your biz is bleeding cash, you don’t need a new funnel. You need a damn audit. Learn to think like a consultant, not a chaos goblin. Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Calling out every founder who's convinced they have a sales problem… But haven’t looked at a spreadsheet since 2019. 👀 You don’t have a strategy issue. You’ve got a story issue. (And probably a Jimmy issue too, let’s be honest.) Data won’t sugarcoat it. But it will show you where the money’s leaking so you can plug it. Open the damn dashboard, babe 💅 Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

For anyone who’s ever sat through a 3-hour Monday meeting that could’ve been a 2-line Slack message… I see you. I salute you. I’m setting you free. 😌 Some meetings aren’t work. They’re what happens instead of work. Only 5 meetings deserve to exist, and I said what I said. Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ 💼 Connect on LinkedIn:  ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amyw...

You  think  people quit over money and hours. It’s resentment. Built quietly. Ignored repeatedly. Until it explodes. This episode will make you rethink  everything  you think you know about why good people leave.  Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠ ⁠ 💼 Connect on LinkedIn:  ⁠ ⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠ ⁠📬 Got questions?  ⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva...

For anyone who thought “scaling” meant sipping cocktails while the money rolls in… surprise babe 🍸💸 Turns out it’s mostly: • Forgetting invoices • Forgetting names • Forgetting how to breathe Growth sounds sexy until your brain breaks and your inbox is on fire 🔥 But there is a way to survive the chaos, and Amy’s giving you the parachute mid-fall. Buckle up! Work with Amy & the team:  ⁠⁠⁠⁠⁠⁠...

If you’ve ever felt like business mistakes are eating you alive… Like you’ve wasted money on the wrong tools, kept the wrong people too long, or chased “growth” that only drained you… You’re not alone. We all pay the stupid tax at some point, the difference is whether we keep quiet about it or learn out loud. Consider this episode a tax rebate in the form of my mistakes. Work with Amy & the te...

Staff retention isn’t the flex you think it is. 😬 Loyalty is cute until it turns into stagnation. Innovation? Choked. New ideas? Ghosted. You? Fighting to change anything without a 3-week debate and a spreadsheet. Don’t let high retention fool you, sometimes it’s just golden handcuffs in disguise 💅 New blood = fresh brains = better business. Work with Amy & the team:  ⁠⁠⁠⁠www.linkedva.com⁠⁠⁠...

What happens when your golden goose quits? You cry. Then you realise your whole biz was actually powered by duct tape, vibes, and one overworked legend. This episode of The Virtual CEO spills the tea on what really happens when someone becomes the system instead of supporting it. If the thought of one resignation sends shivers down your spine… this one’s for you. SOPs. Mindset shifts. And the unco...

For the CEOs who hear “we have a culture problem” and immediately want to throw a pizza party 🍕 Same. I love a quick fix — until it’s costing me $$$ and making the problem worse. Now? I’m in my chunky sauce era: asking dumber questions, getting messier answers, and actually solving the real problem. Because nothing’s sexier than a CEO who diagnoses before they prescribes. Save this for your next...

Being “nice” is costing you more than you think. Let’s be real: if you’re lying awake at night wondering if you were too harsh for asking someone to do their actual job—this one’s for you. Time to put on your big boss boots and get honest about what leadership really requires. Work with Amy & the team:  ⁠⁠www.linkedva.com⁠ ⁠ 💼 Connect on LinkedIn:  ⁠ ⁠www.linkedin.com/in/amywallinceo/⁠ ⁠📬 Go...

You swear you said it. You know you assigned it. So why does your team keep acting like it’s the first time they’ve heard it? Here’s the truth: if things are slipping through the cracks, it’s probably not because your team is lazy—it’s because your delegation is unclear, undocumented, or vanished into the chaos of your multitasking brain. It’s not about micromanaging. It’s about managing. And if y...

Let’s set the record straight: “virtual assistant” is the most misunderstood label in modern hiring. No, it’s not just a Canva-post scheduler or some vague admin in the cloud. And if you still think offshoring is just a cheap Plan B, I’ve got news for you — you’re already behind. If you’ve been stuck in hiring hell or feel like “there’s no good people out there,” this one's for you. Spoiler: t...

You have a gut feeling it’s time to let them go, but you’re hesitating. Is it really them? Or have you failed them? Before you fire someone, you need to audit yourself. In this episode, we cover the three essential checks: 1. Attitude (are they coachable or a vibe killer?), 2. Expectations (have you actually been clear?), and 3. Training (did you set them up for success or failure?). This is how y...

If you're waiting for your business to be perfectly systemised before you hire, you'll be waiting forever. The best people to build your SOPs are the newbies who don't take your "common sense" for granted. Stop being the bottleneck. Record a quick video, hand over the task, and let them help you build the manual. This is how you get out of your own way. Work with Amy & th...

Let's be honest: you're probably shit at giving feedback. You hate conflict, you don't want to hurt feelings, and you're too tired for the drama. But here's the reality: if you want a team that raises the bar, you have to grow a backbone. Your silence is more damaging than a direct conversation ever could be. In this episode, learn the "Good, Missed, Better" framework...

Your team wants to do great work, but they aren't mind readers. If you're getting half-baked results, it's because you gave a task, not a target. Vague instructions lead to vague outcomes. If you want to scale, you have to stop hoping and start defining. This is how you teach your team what "good" looks like so you can stop being the final checkpoint and start being the CEO....

In this episode of The Virtual CEO , we’re unpacking one of the biggest reasons your team keeps underperforming — and spoiler: it’s not because they’re lazy or incompetent. If you’ve ever hired someone who looked great on paper but couldn’t deliver… this one’s for you. Amy breaks down her E.E.E. framework — Expectations, Enablement, Evaluation — and shows you exactly how to create systems that set...

Hiring more people won’t fix chaos — it just makes the chaos more expensive. In this episode, Rhys and Amy dismantle the myth that a new assistant or team member can solve deep operational problems. They explore what happens when founders scale dysfunction, why systems must come first, and how to delegate without dumping. This one’s for every CEO who thinks they need more staff… when what they rea...