The Unstoppable Eventrepreneur™

In episode 8,, host May Yeo Silvers taught listeners how to appropriately price their hourly rate. But many people still beg the question: should I change how I charge for different event services? In today’s episode, May answers this commonly asked question.   Whether you are an event planner, lawyer, photographer, or any other type of business owner, the best way to charge for your services is t...

When it comes to running a business, our society has normalized the concept of failure and glamorized the idea of success. While it is important to celebrate our success, there are many dangers in normalizing it too much. In today’s episode, host May Yeo Silvers discusses why normalizing success is just as dangerous as normalizing failure.   According to May, when we normalize our success we run t...

Thinking you need to have a certification to have an events business is one of the biggest rookie mistakes you can make. In the decade that host May Yeo Silvers has been in the events industry, not once has she ever been asked if she is certified. In today’s episode, May answers the question: do you need to have a certification to own an event planning business?   According to May, having a certif...

When you first start a business, there is no doubt you are going to make mistakes along the way. However, there are certain things you can look out for. In today’s episode, host May Yeo Silvers shares her guest appearance on The Talk with Renee Dalo, another seasoned event planner, to discuss common mistakes new event planners make.    According to May, the first mistake she made was not understan...

Do you find that most potential clients have champagne tastes on a beer budget? According to host May Yeo Silvers, this is because most people don’t know how much things really cost! In today’s episode, May shares tips on how to have tactful conversations with clients about the reality of cost.   While it is important to be honest with your clients about how much things cost, you have to be carefu...

With all of the networking that you are doing for your business, it is important to keep your network engaged with relevant content. While not everyone will be interested in the same content, there is an easy way to target specific groups of people. According to host May Yeo Silvers, creating an email campaign is one of the best tools you can use to help your business grow.    While social media m...

Do you struggle to turn your leads into business? In today’s episode, host May Yeo Silvers gives listeners a step-by-step plan on how to convert cold leads into paying customers.    According to May, the most important thing to know about sales is that it is a long game, so it is important to strategically approach your potential buyers. The best way to do this is by scouting social media for clie...

“Whether you are selling a product or a service, people buy from someone who they know, like, and trust,” says host May Yeo Silvers. In today’s episode, May shares tips on how to help your potential clients feel safe investing their time and money into you.   When a cold lead buys a service, they are entrusting their money with someone that they don’t even know. While this can be a scary and uncer...

As the previous events director at luxury five-star hotels, host May Yeo Silvers knows the ins and outs of running a venue. In today’s episode, she shares her wisdom with listeners who aspire to one day own a venue of their own.    According to May, before you decide to buy a venue it is first important to be well versed in the event planning industry. Not only do you need to understand what it ta...

“What is the point of having your own business when it's like having a job?” asks host May Yeo Silvers. In today’s episode, May discusses ways you can build your business to fit the lifestyle of your dreams.   According to May, the best way to build a business that supports your desired lifestyle is to set financial goals that align with your personal goals. If you don’t want to work a million hou...

When it comes to running your business, many event planners wonder whether or not they can both plan and design events. In today’s episode, host May Yeo Silvers answers the question: is it possible to do both event planning and designing and still be successful in your business?   According to May, when you first start your business it is common to wear the hat of both a designer and a planner. Ho...

One of the most common issues that many event planners face is finding clients who are willing to pay for their services. In today’s episode, host May Yeo Silvers shares advice on how to attract top-dollar clients.   According to May, you don’t need to be wealthy to sell to wealthy clients, you just need to know how to think like one. Rather than allowing imposter syndrome to inhibit your success,...

When it comes to putting together prices for services, many event planners opt for packages. While offering a standard price for your services can be beneficial, it can also cost you opportunities and money.  In today’s episode, host May Yeo Silvers explains why she believes offering packages isn’t the smartest business decision.   According to May, the main reason why event planners offer package...

In a highly saturated market, many new event planners believe they will have to do something extraordinary to stand out from the crowd. While it is necessary to strategize your marketing plans, it is not necessary to overdo it. In today’s episode, host May Yeo Silvers discusses realistic ways you can outshine your competition.    According to May, the threat of competition often leaves event plann...

In today’s digital age, almost everyone is on social media. Even though social media platforms are highly saturated with entrepreneurs trying to market themselves, there are ways you can stand out. In today’s episode, host May Yeo Silvers discusses ways to leverage social media and grow your business. According to May, the three main reasons why people go on social media are to be entertained, edu...

As an entrepreneur, one of your main responsibilities is to generate new business. Even though you may speak to a lot of people, not everyone will convert into a sale. While it may be frustrating to lose a potential opportunity, it isn’t something to feel bad about. In today’s episode, host May Yeo Silvers discusses a few reasons why your leads may be ghosting you. According to May, the main reaso...

When it comes to running an event planning business, many new entrepreneurs will take any business they can get. While it is important to have opportunities to work, the best way to generate recurring business is to work for the right people. In today’s episode, host May Yeo Silvers offers strategies that will help you attract the perfect customer.  To begin finding the right client, May explains...

How do you feel about money? For most people, their relationship with money begins as a child. When host May Yeo Silvers was growing up, she believed that money was scarce. While her relationship with money initially got off to a rocky start, May had to restructure her past beliefs to achieve success in her business now. In today’s episode, May discusses how your relationship with money can affect...

Do you want to make more money in 2022 without working more hours? According to host May Yeo Silvers, this is more attainable than it sounds. In today’s episode, May discusses easy ways to reach your income goals.  First and foremost, you must ask yourself why you want to make more money. When you understand your motivations, you are less likely to give up on your goals. After you have a clear und...

When people think of running a business, they dream of making a lot of money, traveling the world, and working less. According to host May Yeo Silvers, this is known as the CEO mindset. While it is entirely possible to achieve this lifestyle, there are many things an entrepreneur must do before they get to that place. In today’s episode, May discusses the distinction between a CEO mindset and an e...

For most people, a productive day looks like checking off all the items on your to-do list. And while it is certainly important to get things done, host May Yeo Silvers explains that successful people don’t have to-do lists, they have success lists. In today’s episode, May discusses how to be productive by doing less.  According to May, the most valuable thing for every entrepreneur is time. Rathe...

With 2022 in full swing, many of you already have established your goals for the year. While the beginning of the year always feels motivating, it can be easy to fall off of the right path within a few months. In today’s episode, host May Yeo Silvers discusses how to avoid the number one thing that sabotages people from achieving their goals.  According to May, the number one thing that inhibits a...

As the new year begins, everyone is feeling energized and motivated to crush their goals. While this time can be used to set the tone for the rest of the year, many people tend to fall off the wagon after a few months when they don’t see the immediate transformation or results. In today’s episode, host May Yeo Silvers discusses how to stay on course and achieve your goals in 2022. When it comes to...

As the end of the year quickly approaches, it is time to start thinking about what you want to accomplish in 2022. In today’s episode, host May Yeo Silvers discusses how to create a successful vision plan for the new year. Before you begin planning your goals for 2022, May explains the importance of first reflecting on your 2021 successes. Auditing your progress will not only reveal how successful...

“When you are thankful, you live in a world of abundance,” says host May Yeo Silvers. As Thanksgiving comes to an end, May can’t help but wonder why we give extra gratitude only once a year instead of every day. In today’s episode, May discusses how being thankful can positively impact the success of your business.  Even though life can get busy, it is always important to slow down and acknowledge...