The Telling of Story

Andy Rycroft for many years has been a designer and creative director working in the UK, Italy in Australia, fine tuning his craft towards the business value of creative services, managing designers and outcomes and then in 2000, marking management for corporate after more than 20 years of bringing design value to business. And he is now flipped his attention to bring business thinking too. Creati...

Bill Caskey is a sales development Leader, an experimenter who has been improving B2b Sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients and is passionate about sharing his ideas about selling business life money and meaning, but his work expands beyond b2b and individual training and coaching. He is the author o...

Once upon a time… an opening to a sentence that immediately conjures up the beginning of any number fairy tales. A line I’ve used on my children when they were young a million times. An easy place to start even if you are making up a story on the fly. Bedtime Storytellers know that a fairy tale has to have an intro, a turning point, a difficult stage and the happily ever after of course. But how d...