The Social Circle

Ready to create your first digital product, but feel totally overwhelmed? In this episode, Candace and Jennifer are walking you step-by-step through what it actually takes to go from a simple idea to a sellable offer. From choosing what to make, to beginner-friendly tools like Canva and Beacons, we’re showing you how to skip the bs and get your first product out into the world. We’ll also share ho...

Episode 30?!?! Wow! Holiday content gets attention, but it doesn’t have to drain your wallet. In this episode, Candace and Jennifer share simple, repeatable ways to make festive videos using what you already own, why planning early beats posting on October 29, and how to tie your offers into seasonal content without sounding salesy. What you’ll learn: How to plan holiday content early so it actual...

New creators ask us all the time: how do you land your first paid brand deal? In this episode, we cover what brands actually look for, why free product ≠ partnership, how to write a pitch that gets opened, and what to negotiate so you protect your time and usage rights. What you’ll learn: Cold pitch subject lines that get opened Free product vs paid partnership (and when free makes sense) What to...

Mindset is the first step we walk every new creator through, because if you skip it, you quit. In this episode, Candace and Jennifer break down the reframes, small wins, and accountability habits that keep you consistent when perfectionism, comparison, and slow growth get loud. We talk: “learning in public,” why messy action builds trust how to track daily progress so you finally see momentum Soci...

Want to know the secret to creating more content in less time? The answer is content batching. In this episode of The Social Circle, Candace and Jennifer explain what batching actually is, why it saves time, and how to do it without burning out. You’ll learn a simple, step-by-step process to plan ideas, film multiple videos in one sitting, and spread out the editing and posting so it fits your rea...

Trying to show up on every platform can turn into a full-time job... unless you know how to Repurpose and Repost! In this week's episode, we walk through a sustainable multi-platform strategy: the difference between repurposing and reposting, where your content actually belongs (and where it doesn’t), and how to choose a core platform before you expand. Circle Hack: Repurpose.io — the automati...

Sales don’t have to feel gross. In this episode, we talk about how to sell on social media without turning off your audience, or yourself. We’ll share: Why some posts feel too “salesy” and how to fix them Examples of soft-selling content that converts How to keep your feed value-first while weaving in your offers CTA strategies that feel like natural conversations We’ll also spotlight a creator, G...

Engagement isn’t just likes anymore, it’s connection. In this episode of The Social Circle , we’re breaking down the engagement hacks that are still working in 2025 and which ones you can leave behind. From comments and shares to the brand-new repost feature on Instagram, we’ll cover what actually matters for growth right now. We talk about: Why likes are low on the algorithm’s priority list How s...

Content creator burnout is real, and it’s one of the biggest reasons people give up on building their personal brand. In this episode of The Social Circle , Candace and Jennifer open up about their own experiences with burnout in content creation; what it feels like, how to recognize it and what will actually help you push through. We cover: Burnout vs. creative fatigue...what’s the difference? Ho...

Trends can grow your account... or totally kill your vibe. In this episode, we’re breaking down how to use trends in a way that feels natural, authentic and actually works for YOUR brand. Candace and Jennifer share how they’ve seen trends succeed and flop, the importance of choosing what fits your content, and how to remix a trend so it reflects you (not someone else’s brand). We’re talking: Choos...

If your content isn’t converting, this might be why... In this episode of The Social Circle , Candace and Jennifer break down what makes a call-to-action (CTA) actually work. From why “link in bio” is tired, to how to make your ask feel human and clear, this episode is packed with practical, real-talk advice on how to guide your audience without sounding pushy. You’ll learn: The difference between...

In this episode of The Social Circle , we’re breaking down one of the easiest ways to start making money online, affiliate marketing. We explain: – What affiliate marketing is (and what it’s not) – How to find beginner-friendly programs like Amazon and ClickBank – How to share links without being pushy – What to expect in terms of actual income – Where to get step-by-step support as you get starte...

In this episode of The Social Circle , we’re breaking down one of the most-asked questions from creators: “How do I stay consistent without burning out?” The answer? Batching. Candace and Jennifer walk you through exactly how to plan a full week of content in just one focused day using beginner-friendly tools, free resources, and simple strategies. You’ll learn:✅ A 4-step content batching system...

You went viral… now what? In this episode of The Social Circle , Candace and Jennifer break down what really happens after a viral post and how to turn those short-term views into long-term momentum. You’ll learn: What makes a post go viral in 2025 (and what doesn’t) The first thing to do when your video takes off Why pinning, commenting, and responding as a human actually works How to use one pos...

Think more followers = more money? Think again. In this episode, we sit down with a seasoned content creator and influencer marketing expert who’s spent over a decade behind the scenes and in front of the camera. She’s breaking down what really matters in 2025; from UGC deals to platform red flags and why your highest-viewed post might not be your most profitable. We’re covering: How to spot shady...

This week, we’re sitting down with a creator who’s been in the social media world for over 13 years—and she’s spilling everything brands don’t tell you; Courtney Canfield. From freelancing in college to building a viral pet account and managing 150+ brand deals, she's seen all sides of influencer marketing. We talk about: Red flags on influencer platforms (and which ones to avoid) Why UGC is t...

Whether it’s trolls, unsolicited opinions, or flat-out hate—every creator faces negativity at some point. In this episode of The Social Circle , we’re getting real about how to handle negative comments without letting them wreck your confidence (or your content). Candace and Jennifer share their personal experiences, what’s worked (and what hasn’t), and how to stay focused even when the comments g...

Let’s talk numbers, but not the kind that make your eyes glaze over. In this episode of The Social Circle , Candace and Jennifer break down the REAL social media metrics that matter. We’re calling out vanity metrics and showing you how to actually use your analytics to grow your brand, build a community, and create content with purpose. Inside this episode: ✔️ The top 3 metrics every creator shoul...

Ready to grow your email list without the overwhelm? In this episode, Candace and Jennifer break down how to create a simple, strategic freebie that actually works. From choosing the right type of lead magnet to writing a clear landing page and promoting it effectively, this is your no-fluff guide to building a list that turns followers into real leads. We’re also sharing what doesn’t work, why cl...

Today’s a milestone moment for us, one of our podcast goals actually came true: welcoming Shannon McKinstrie inside the Circle. Shannon is a social media strategist who helps business owners ditch the pressure and show up online in a way that actually feels good. No fluff. No gimmicks. Just real content that connects and converts. In this episode, we talk about: Why we’ve been (respectfully) obses...

Think you need fancy gear or a production team to create great content? Think again. In this episode of The Social Circle , Candace and Jennifer share how they built professional-looking content using natural light, their phones, and a few smart tools. From editing apps like CapCut and Canva to budget gear, they break down what to actually invest in and what to skip. What You’ll Learn: • DIY recor...

Shadow banning? Not a thing. In this episode of The Social Circle , Candace and Jen break down the real reasons your content might not be performing—and it has nothing to do with an invisible Shadow ban. You’ll learn: Why blaming the algorithm is holding you back What actually impacts visibility and reach The key metrics to track (and how to use them) The truth about consistency, SEO, and engageme...

Want to work with brands as a content creator, even if you're just starting out? In this episode of The Social Circle, Candace and Jennifer break down the exact steps to land brand partnerships that actually stick. From building a media kit to pitching with confidence, we’re sharing what’s working right now (and what to avoid—looking at you, scammy Amazon DMs).We’re pulling from real-life experien...

Feeling overwhelmed by the content grind? You’re not alone, and you don’t have to choose between growth and burnout. In this episode, Candace and Jennifer share real strategies to help creators and business owners build a sustainable approach to content that actually works long-term. We’re covering:- Why consistency doesn't mean constantly- Tips for batching, repurposing, & planning conten...

How do you create content that truly connects? The secret is storytelling. In this episode, we’re breaking down how to share your story in a way that builds trust, grows your audience, and makes an impact. What we cover: Why storytelling is the most powerful tool in content creation The setup, conflict, resolution framework for engaging content The best ways to share your story—whether through sho...