The Recognized Authority

Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks? There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs  about the significance of content generation for consultants and thought leaders.  They discuss the fundamen...

Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore. Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and r...

In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby t...

Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority. Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thou...

Can experts monetize content? Can they do it when they don't have a large audience? In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator.  They discuss realistic and effective approaches to monetize content through strategic relationships, turning them into prospects, partners, and plat...

In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell. Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.  Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audienc...

In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium.  Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it.  You’ll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this iss...

What does "flow" mean, and does it really improve productivity? Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority. They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact. Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. G...

Introducing "Authority Clips Daily" In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily.  Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recor...

In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences. This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to...

In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/increasing-productivity-and-wealth-through-integrity 👈👈 -----------------------------------...

Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to...

Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering real value to your audience. In this episode, you'll learn: Why y...

Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with "LinkedIn Whisperer" Irene Koehler as she shares her insights on building authority, visibility, and profitability.  They discuss “old LinkedIn habits” you must avoid, how the platform has evolved beyond its job-hunting origins and why - al...

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing.  Alex shares his insights into t...

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper. Cyan shares his insights on how busines...

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can mak...

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence. Discover how embracing your unique identity can make your brand stand o...

In this episode, Alastair McDermott and Frank Prendergast talk about the importance of understanding what Chat GPT can do and how to use it properly.  🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈 ---------------------------------------------------------------------------------------------- ✉...

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam's background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in the ring and at the speaking podium. Cam's story h...

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how to create an emotional connection with your audienc...

In this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation. They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest. Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will c...

So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process. In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer. Anne shares her tips to help you get your book in the hands of more readers. So gr...

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to "rock LinkedIn"!  Starting with a deep-dive on Richard's LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target audience. They also discuss the importance of niching down...

In Episode 101 , host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation. He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast , which is now available on Amazon in print and Kindle forms. He also introduces a new short form podcast...