The Pubcast with Jon Loomer

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn't make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change things? Does it at all?   IMPACT OF WCA   - Cut CPL in half - Strategies - Build Likes - Drive Traffic - Increase sales   IMPORTANCE OF EMAIL LIST   M...

Topics:   Website User Custom Audience (HUGE!) Why you shouldn't build a business entirely through Facebook You're more than a marketer Continuing to build my business Sign up for my weekly mini-webinar     Website Custom Audiences:  http://jonloomer.com/wca   You're More Than a Marketer Why You Shouldn't Build a Business Entirely through Facebook   Sign up for my weekly Mini-Webinar

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast:  The Human Business Way   Recorded podcasts and launched small media network in 2006 Affiliates...

Is Facebook Organic Reach under reported? My reported bug:  https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center:  https://www.facebook.com/help/207514762649219 About my controlled test   Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, tradin...

COACHING - jonloomer.com/coach   LAS VEGAS NMX   REFLECTING ON 2+ YEARS   GOALS FOR 2014   1. Share More Frequently   2. Establish a Facebook Sales Funnel   3. Target email subscribers with link shares   4. Retarget website visitors   5. Create a Saved Target Group in Power Editor   6. Try oCPM (again)   7. Try the Sidebar (again)   8. Track Conversions   9. Create an Online Offer   10. Create a s...

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3....

Pull up a barstool! Here's this week's show notes:   REACH - Story in AdAge   TWITTER - Unreasonable Expectations   REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards   MARKETERS LEAVING - Competition   How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly...

Pull up a barstool! Here are this week's show notes:   ·       Speaking at the Inside Social Marketing conference in NY 12/4/13 o    Social Media Metrics: What Does it all Mean? §   Measuring ROI §   Importance of conversion tracking §   Right column success ·       Facebook's Link Algorithm Change o    Traffic to media sites up 170% o    Update to story bumping ·       My Facebook Offer o    My f...

Pull up a bar stool! Here's this week's show notes:   - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass  - The new News Feed and why doesn't Jon have it yet?!   Do you need help with Facebook ads...

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page.  * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn't until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don't Quit. 2) Build an audience through providing value. 3) Sell i...

Pull up a barstool! Here's this week's show notes:   FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday   •Define all relevant terms •Learn how to use the...

Pull up a barstool! Here's this week's show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k fans, no engagement - Sporadic posting - Christmas coming up, sales - How to make best use of advertising budget - Reengage current fans * How to submit yo...

Pull up a barstool! Here's this week's show notes:   1 1)   New Featured User Question Segment   -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want   Want to be a featured fan on the Pubcast and have your question answered by Jon? Click here: jonloomer...

Show Notes for this week's Pubcast:   Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome   - Subscribe via iTunes - Review the Pubcast - Leave a question   Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com   JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST   Social Media Success Summit - Public speaking tips   Ad C...

Pull up a barstool and pop a bottle! On this week's Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His upcoming book Social Hustle Surf, and discussion of the value of writing a book A creative way to get a wall-sized whiteboard for free Local businesses and...

Pull up a barstool and pop a bottle! On this week's Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green Bay Packers New Optimization Image Sizes Link thumbnail + stats: – do they lead to more shares and web traffic? New API – Robust search functions and the T...

Pull up a barstool! On this week's episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box! Also on this episode, Jon discusses his 4 steps on Growth and Contests: The Challenge: Grow to 20,000 Likes Step 1: Know Your Value Proposition Fans...

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics he'll cover in this week's episode: The latest changes with Facebook links – what's 1:91:1 all about and why is it a big deal? How to measure Facebook...

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.   Check out some of the topics they'll cover in this week's episode: Amy's secrets and strategies for creating a successful sales funnel Different models for using Facebook ads Turning fans into leads - split testing...

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics we covered this week: Balancing the life of an entrepreneur and fatherhood Making a difference and changing lives Technology and the creation of art Financial security vs. innovation The obsession over stats Storytelling and earning trust Here are a...

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it! Check out some of the topics they'll cover in this week's episode: Chad's recent study about the best time to post on Facebook - n...

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode: How Brian transitioned into a comedy career after being frustrated working in e-commerce  Choosing your career path and deciding what...

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this! Related Links: Face...