The PR Wine Down

Welcome back for our annual PR Wine Down Halloween Special! Hosts April and Laura are getting into the spirit of the season this week, with a spooky twist on your favorite PR topics. They’re discussing some industry news that’s sure to send a shiver down any crisis publicist’s spine, with an analysis of the latest round of public backlash against Netflix. They also chat through some advice for ove...

Hosts April and Laura welcome Andy Lutzky, an influencer marketer and professor at the University of Southern California. He joins the show this week to discuss his article, “Why Public Relations Professionals Feel Powerlessness, and What to Do About It.” April and Laura also analyze the factors at play in the recent stabbing death of Las Vegas journalist Jeff German and the indictment of a local...

Hosts April and Laura welcome Heather Willett to the show this week. Heather is the founder of Willet PR, here to analyze the state of the media landscape today and share her best tips for helping clients to navigate the murky waters of public opinion. April and Laura also chat through the evolution of PR as an industry, with a look into the New York Times’ recent feature story on special “Lower M...

This week on the show, hosts April and Laura welcome Brenden Kumarasamy, founder of MasterTalk. He’s here to share tips, tricks and strategies that any executive can adopt to become a better presenter, speaker and interviewee. They also analyze the recent social media controversy over Cracker Barrel’s new plant-based meat menu offering, with advice for companies seeking to expand their markets wit...

Our guest on today’s episode comes from behind the scenes! April and Laura are pleased to welcome our very own podcast producer, Veronica Yip. She’s the integrated marketing and communications manager at Trust Relations, here to share a behind-the-scenes look at the concepts and development behind our three agency podcasts — including this one! April and Laura also share their favorite memori...

On this show this week, April and Laura welcome crisis PR expert David Oates. He’s the founder of PR Security Service and has served as an officer in the US Navy, with over 25 years of experience in the field. He’s here to break down the most essential considerations for companies and executives to emphasize during a crisis situation, including immediate action and long-term reputation management....

On this show this week, April and Laura are chatting one-on-one about the latest news and trends impacting PR. Tune in as they discuss the role of alcohol in agency culture as Americans reduce their alcohol consumption. They also analyze the latest public backlash against Victoria’s Secret as the brand faces accusations of performative tactics in their rebranding efforts. For this week’s “Thing I...

Our special guest on the PR Wine Down today is Greg Galant. He's the CEO at everyone's favorite PR platform, Muck Rack! Tune in as Greg chats with our hosts about podcast pitching, subscription newsletters and the latest updates to the Muck Rack platform. They also cover some interesting data from Muck Rack's State of Podcasting report. Next, our hosts dive into some industry news discussing the c...

On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball’s handling of th...

This week on the PR Wine Down, hosts April and Laura take a close look at the expanding world of audio branding. With special guest David Ciccarelli, CEO of Voices, they're covering audio production best practices and discussing the brand archetypes that define voice over acting in today's era of podcast and video content. April and Laura also hash out the best ways to navigate the delicate art of...

This week on the show, we're joined by Jennifer Cronin, client services manager here at Trust Relations. She's here to talk through her best practices for client management and team leadership, including some useful tips for identifying problems in your professional relationships. And, as an added bonus, Jennifer also chimes in on this week's Anonymous PR Horror Story, from a client contact whose...

This week on the PR Wine Down, we're taking you behind the scenes of the making of an official TEDx talk! April and Laura are sitting down in the virtual studio with special guest host Hamish Anderson, our executive VP and marketing group director here at TR. Together, they're taking an exclusive look at April's recent talk for TEDxAlmansorParkLive, "Is Living United Worth the Fight?" The dynamic...

This week, April and Laura welcome special guest Alex Sanfilippo, founder and podcast host at PodPros. He's here to chat with your favorite hosts about his "Know, Like and Trust" approach to branding, and how leveraging opportunities on both sides of the podcast mic can help entrepreneurs and thoughts leaders to establish brand credibility. April and Laura also discuss how PR practitioners at any...

On this episode of the PR Wine Down podcast, your favorite hosts are the news topics du jour! April and Laura are sitting down for a one-on-one chat, to give you an exclusive look into their current passion projects and latest business ventures. Tune in to hear all about April's new store, Cowgirls & Fairies, featuring a virtual tour of this whimsical, experiential boutique located along Route...

On the show this week, hosts April and Laura welcome special guest, Steve Markman. As the founder of Markman Speaker Management, LLC., he's here to discuss the power of speaking engagement for executives and through leaders seeking to build their professional reputations, boost their brands and reach a wider audience for their businesses. Our hosts also chat through the pros and cons of the four-d...

Hosts April and Laura are joined this week by Jay Jaye, founder of the Ace of Spades PR and social media agency. He's here to share his professional journey from world-class magician to accomplished agency owner, including advice for entrepreneurs, common branding blunders and an inside scoop on how to best position your application for Instagram verification. April and Laura also weigh in on the...

Welcome back to the Wine Down! This week on the show, co-hosts April and Laura are welcoming special guest Robert Hatcher, III to the recording booth. Robert is a self-described full-funnel marketer with a decade of marketing agency experience, and is currently the Global PPC Manager at LogicMonitor. Together they're breaking down the evolution of the modern marketing industry, from the Golden...

Today on the show, your favorite hosts are chatting with Angela Bonnici, Chief Publicity Officer at Super Connector Media. They're tackling the common pain points and challenges PR practitioners face — from client management to account profitability. They also take a deep dive into agency leadership, operational efficiency and lessons learned from their favorite PR roles over the years. ...

Ready to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She's the CEO of the Silver Telegram PR agency and the podcast host and author behind "The PR Playbook." Ronjini is here to discuss her career journey and life an as agency owner, including lessons learned along the way about hiring, company culture and the tech scene. BONUS: She also shares a PR Horror St...

In the virtual recording booth this week, our hosts welcome Donna Loughlin, founder and president of Loughlin/Michaels Group PR (LMGPR). She's here to chat with April and Laura about the evolution of the Silicon Valley tech scene and how the pandemic has changed trade shows and supply chain issues for the tech sector. Together, they also discuss Donna's advice for female entrepreneurs and PR pros...

Happy Holidays from the PR Wine Down team! In this special episode, hosts April and Laura are closing out the year by unwrapping the best listener horror story submissions from the past year. Pour some nog, kick back and relax as we revisit some tales of holiday horror to keep your spirits bright and start off 2022 the right way. The lineup includes stories and advice about: a client who went...

This week on the PR Wine Down, our hosts welcome Kaila Przymus, CEO of KMO Consulting. Kaila specializes in generating high-revenue affiliate-based PR programs, and she's here to walk us through the key elements of a successful affiliate program, from setting up your links, to boosting your pitches, to landing placements that can generate revenue for years to come. April and Laura also discuss bes...

On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She's here to share her experience leading the health and wellness brand throughout each phase of the pandemic, and discuss how using metrics can help communicators to generate meaningful stories even in challenging times. April and Laura also chat...

Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With special guest Brandy Whalen, co-founder of Kitcaster and CEO of Whalen Media, they're discussing all things PR and podcasting. April and Laura also throw it back to re-read our firs...

The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you're in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR Horror Stories, and a lineup of ghastly tales from the news this week. This year, our hosts are sharing the tricks of the trade for handling horrifying media feedback on a pitch gone...