The Poodle to Pitbull Pet Business Podcast

How can you ensure that 2023 is WAY better than 2022?  SEO twonks will tell you need a new website Branding 'experts' will tell you you need a new logo Social media goorooz will tell you to blog more, post more, share more!  They're all WRONG mon ami!  The guaranteed way to sell more of your services next year is to....get better at selling!  It's a radical thought, but did you ever consider that...

The cats and cittens are taking over the show this week, as I am joined LIVE from Las Vegas by Jae Kennedy and Adrienne Lefebvre, A.K.A. The Two Crazy Cat Ladies! Jae and Adrienne have built an amazing business around a fabulous community of cat lovers that stretches all across the world.  However, it's been a LONG journey to get where they are now, and in this episode you'll find out all about th...

Are you being truthful about the health of your pet business? Over the last five years I've coached a lot of successful pet business owners, and help them make more money and have more time off. HOWEVER! The big breakthroughs only happen once you are truthful about where you pet business is NOW.  We don't lie intentially, but we DO lie, a lot!  So, in this bonus podcast I'm running through the six...

Something a little bit different today, because I am talking to the awesome James Eager from Ebassguitar.com James grew up with a passion for music, and at age 18 he went to Trinity College of music to hone his craft in bass guitar and double bass.  He worked in the orchestra pit on some of the top shows in the West End, he taught for a couple of days a week, AND played in a band.  By the time Jam...

This week Dom is taking you from Manchester airport to Orlando, and back to Sunderland with a sneak peak behind the curtain at what went down at the recent Grow Your Pet Business FAST! Seminar in Orlando.  You'll get Dom's personal insights from the whole trip including a quick interview with Doug Keeling, snippets from the actual seminar, and you'll hear what attendees Doug, Maggie Peptione, Cour...

Todays guest is Allison Pearson who recently celebrated her 10th year in business. Happy Business Birthday! She grew up in Lincolnshire and developed a love of art, cats and the great outdoors.  Early jobs included working at an abbatoir, a builders merchant, and a farm shop before she tentatively started a dog walking business, and aquired her first customers via Bark. In March 2012 whilst helpin...

In this weeks episode Dom is sharing five pet business marketing lessons from his recent trip to Disneyworld, where there was lots of money swilling around. If you want to create a 'WOW' experience that turns your clients into raving fans... If you want to charge WAY higher prices than your competition and STILL have dog owners beating a path to your door If you want to learn how to Storysell and...

Did you know the number one reason most pet business adverts don't work is because they are BORING?   They don't grab attention, and there is no reason for people to read them...so how do you fix this?  Well, one way is to add a 'fear-factor' element to your copy, that will cause a dog owner to notice your advert, AND want to read more. Once you've indentified a prospects poison, then can you posi...

In this SPECIAL episode of the podcast Dom is back fresh from his Florida exploits where he was rolled, stuffed and sprinkled with Disney pixie-dust!  And he's bringing YOU some magic kingdom marketing by sharing a chapter from the audiobook version of his new book 'How to Disnify Your Pet Business'  You will discover; Why your HERO pet business need a vicious villa in  How to crawl into your pros...

This weeks guest is renowned dog trainer, author, Lez Graham.  Lez grew up with an early passion for horses and dogs, but she hated school so left and ended up with a career in IT.  She started her holistic journey way back in 1997 using kinesiology on dogs and horses. After her mum passed away the family upped sticks and moved to New Zealand where she continued with kinesiology and this was where...

It's book launch day... Yipee!  In this BONUS podcast I'm sharing the key takeaways from my brand new book How to Disnify Your Pet Business.  Do you struggle to stand out from the competition?  Do you HATE marketing and think your business is boring?  Are you an awesome pet professional but does your marketing suck? Fear ye not, because in this special 'launch' episode I'm giving you the five magi...

There have been many great pet business origin stories told on this podcast, and this episodes guest brings one of the most personal, heartwarming and inspiring stories you'll ever hear.  I'm talking to Courtney Ceacal who is the top dog at Palmetto Scoopers in Columbia, South Carolina.  Courtney learned the value of relationship selling in a commission only job selling adverts for a magazine.  Th...

Does your pet business lack excitement?  Do you feel like you struggle to stand out from the competition?  How can you come up with big bold ideas that will put your pet business on the map?  Well, in this BONUS episode Dom talks about creating waves in your pet business, and how you can only surf the waves you create.  Too many pet business owners don't do enough to create any 'heat' in your busi...

Todays guest is Fernando Camancho. He's a dog trainer, author and a consultant to pet boarding and daycare facilities, and someone I've been trying to interview since 2015!  Fernando started out in graphic design, then moved to advertising before following his passion to work with animals and ended up with a job at the zoo - doing graphic design for their in house magazine. Then he worked as a PT,...

In this weeks bonus podcast Dom is mourning the death of one of his precious hens, Blanche. Blanche, along with her sister Dorothy were the hens Dom and Beth raised from eggs, and they featured in the first episode of the podcast recorded way back in June 2018! And as sad as her passing was, it actually wasn't too much of a surprise. See, Blanche A.K.A. Hoppy hadn't been very well for a long time,...

This weeks guest is the amazing Amber Van Denzen of Attaboy Animal Care in Lakeland Florida. Very entrepreneurial from a young age, Amber started doing pet sitting jobs as a teenager for her neighbours, before moving on to training as a vet tech after highschool.  She had dreams of moving further into the vetrinary world but struggles with science (in particular chemistry, which I can totally iden...

This weeks guest is superstar groomer, the one the only, Jess Rona!   Jess chats through her entire pet business journey from struggling through school, having dreams of being an actress, to doing improv and stand up comedy, and waiting in a restaurant before setting off on her amazing grooming journey.  We shoot the breeze about; * The struggles of starting a grooming business on a budget * How s...

What really down at a pet business mastermind? What even IS a pet business mastermind? And would a mastermind benefit you and your business?  All great questions that will be revealed in this episode.  A Mastermind is unlike any other kind of coaching program. Anyone who has achieved any kind of success in business, sport and entertainment will tell you they didn't do it alone, and had excellent m...

In this weeks episode I'm sharing an exclusive look behind the scenes at what happens inside my pet business coaching program.  You'll hear from The Doggy Doctor - Carol Clark, Queen of the Fields - Katie Guastapaglia, The Spaniel Guru - Hannah Antrobus, and the owner of the U.K's greatest doggy daycare Tim Jackson as they share the results they experienced when they invested in a coach.  You'll d...

This bonus podcast was recorded hot on the heels of the amazing September PBIC Elite Mastermind, and Dom is in contemplative mood as he shares his pet business plans for the next 90 days.  Quarterly planning is a huge part of what we do in Dom's private coaching programs, and the key to making HUGE progress is to only focus on the high-value tasks that will move your from 2K a month to £4K a month...

In this episode I'm joined by Savannah Westwood, Heidi Lewis, Amber Van Denzen Suarez and Doug Keeling, who make up the fantastic four founding members of the newly formed Florida Pet Sitters Association. We talk about how the collaboration came together and their aims for the association which include; Providing a community for Florida pet business owners who feel isolated and alone.  Communicati...

When is the best time to increase your pet business prices?  Is it a good idea to take on staff, write a book, or launch a new service during a recession?  Is now a good time to making changes in your pet business?  Dom thinks 'YES' and in todays BONUS episode you'll discover why, despite rising inflation, cost-of-living crisis, and a recession rolling towards us, now is the best time to make SMAL...

At IMPACT 2022 - The Pet Business Success Summit Dom shared the Ten Pet Business Commandments...these are the ten game-changers that will enable you to stand out from the competition, and protect your pet buiness from the rising inflation and the cost of living crisis.. In this episode Dom deep dives on the first three commandments. They are; 1) Thou Shalt be Premium 2) Thou Shalt Target Thine Ide...

In this BONUS episode I'm peeling back the curtain and giving you a sneaky peak at what went down at IMPACT 2022 - The Pet Business Success Summit!  You'll hear an extract from my opening presentation of Main event Saturday, which is where I shared my Ten Pet Business Commandments.  Commandment number one is Thou Shalt Target Thine Ideal Customer ...this is more crucial than ever right now, becaus...

Todays guest Candace D'agnolo grew up in central Illinois, and showed an early entrepreneurial streak by selling pencils and erasers to other kids in the playground, as well as legitimately bringing in pocket money extra babysitting and dog sitting for her neighbours...   She achieved her dream of working at an advertising agency in Chicago, but hated it so left to start a Mural painting business...