WPIC Marketing + Technologies

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Autor

WPIC Marketing + Technologies

Kategorie

Business

Podcast-Website

www.wpic.co

Neueste Folge

3. Nov 2026

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Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia 12.07.2023

In this episode of The Negotiation podcast , we have the pleasure to sit down with  Thomas Yeoh, Managing Director at  Baozun Asia ,  a leading brand e-commerce solutions provider. Thomas has 30+ years of experience in organizational transformation and M&A advisory. He provides strategic advice on leadership, growth, and technology-driven eCommerce solutions for businesses in Southeast Asia an...

Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship 28.06.2023

In this episode of The Negotiation podcast , we are delighted to speak with Marko Tiesmäki, the China Country Director for Business Finland . Before his current role in promoting trade between Finland and China, Marko held China leadership roles at Nokia and Airbus In our conversation with Marko, we gain valuable insights from his experiences working in China in the 1990s for Nokia. Marko shares h...

John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC 22.06.2023

In this episode of The Negotiation podcast , we are joined by John Gearing. John is the founder of JBG Consulting & Advisory and a fashion and sportswear executive with extensive experience in retail since 1996. He guides and optimizes retail businesses in Asia-Pacific and the Middle East, providing strategic insights to private enterprises and investors from Bangalore, Hangzhou, and Edinburgh...

Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights 14.06.2023

In this episode of The Negotiation podcast , we are joined by Xiang Chen . He is the VP of Strategy and Insights at WPIC Marketing + Technologies , a company that provides market data solutions for brands looking to enter the Chinese market. Xiang is a bilingual individual with deep knowledge of Eastern and Western cultures. With a Bachelor's degree in Electrical Engineering, he began his career a...

Ryan Purkey | Digital Transformation In Asia For Established Industries 07.06.2023

In this episode of The Negotiation podcast , we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning his career at an SEO startup, he has played a pivotal role in driving success for renowned clients such as Home Depot, Victoria's Secret, and Warner Bros. Notably, Ryan served as the Head of Digital a...

Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For 31.05.2023

In this episode of The Negotiation podcast , we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at WPIC Marketing + Technologies ,. With extensive experience and a strategic mindset, he drives growth, fosters client relationships, and leads innovative marketing strategies, contributing to the company's success and it...

Jacob Cooke | Japan's Booming E-commerce Market 11.05.2023

In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he oversees the China operations for WPIC Marketing and Technologies, however today he is joining us from Tokyo, where WPIC also has a significant and growing presence. We thought it would be perfect timing for...

Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas 03.05.2023

In this episode of The Negotiation podcast , we are joined by Kirsten Johnston , Founder and CEO of JWDK , a brand design firm specializing in cultural and place identity in China. An expert in place branding, Kirsten has consulted for some of the most influential properties in Mainland China. Based in Shanghai, Kirsten also serves as the Vice Chair of BritCham Shanghai .    In our conversation wi...

Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China 26.04.2023

In this episode of The Negotiation podcast , we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a track record of growing profitable international businesses and helping them navigate the complexities of the China market. She is also the CEO of Soozar , a design-led production company specializing in...

Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue 19.04.2023

This episode of The Negotiation podcast features part 2 of our discussion with  Diego Dultzin Lacoste . Diego is the co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers Members-Only flash sales, allowing members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail i...

Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia 12.04.2023

In this episode of The Negotiation podcast , we are thrilled to be joined by Diego Dultzin, co-founder of OnTheList . OnTheList is an innovative online flash sales platform that offers members-only flash sales, allowing its members to enjoy exclusive access to luxury brands at reduced prices. By transforming inventory into opportunity, OnTheList is revolutionizing the retail industry in Asia for b...

Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK 05.04.2023

In this episode of The Negotiation podcast , we are joined by  Jerome Spitzer , co-founder of French Creations , a prominent F&B group headquartered in Hong Kong. Jerome has now established a new venture named Boheme Restaurant Group (BRG) , which focuses on the restaurant industry.  In our discussion with Jerome, we learn about his experiences in the restaurant industry in Asia and Europe. We...

Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally 29.03.2023

This episode of The Negotiation podcast features part 2 of our in-depth discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing.   In Part 2 of our conversation with Gordon , we continue talking about marketing in different regions of Asia. We dive into the various strategies Chinese domestic companies use compared to th...

Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China 22.03.2023

This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija , an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner. In Part 1 of our conversation with Gordon , we explor...

Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn 15.03.2023

Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up . The book is scheduled to be released in March / April 2...

Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication 08.03.2023

In this episode of The Negotiation , we continue our conversation with Gil Chavez , a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught over 100 courses in a 24-year teaching career.   In...

Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming 01.03.2023

In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies , and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would b...

Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan 22.02.2023

This episode of The Negotiation features part one of our conversation with Gil Chavez , a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over 100 courses in his 24-year teaching career.   In...

Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia 15.02.2023

In this episode of The Negotiation , we continue our conversation with  Morgan Keldsen , a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space,...

Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia 08.02.2023

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen , renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike , Converse , and Vans . Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, help...

Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail 01.02.2023

This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union , a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode continues our conversation with Igor, as we talk...

Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories 25.01.2023

This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union , a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle.   In today’s episode, we caught up with Igor to learn more about...

Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia 18.01.2023

In this episode of The Negotiation , we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann , one of the world’s biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the Strategic Planning function, and since 1995 ha...

Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia 11.01.2023

This episode of The Negotiation features part 2 of our conversation with  Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s most successful advertising agencies. He joined McCann in 1986 in his native Sydney, where he built the St...

Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia 04.01.2023

Topics Discussed and Key Points: ●      The Coke vs. Pepsi challenge  ●      How great brands figure out what matters to people and play to that ●      Why storytelling is fundamental when you are in business ●      The reason Dave chose the name BIBLIOSEXUAL for his company ●      Why it is important for a marketer to understand the mediums that matter to consumers  ●      The potential future ho...

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