The Naptime Hustle Podcast

I’ve noticed that marketing has one of two effects on new business owners. Either they try all the marketing strategies out at the same time hoping something will stick or they pretend that marketing isn’t something that they need to do and avoid it altogether. Whether you’re brand spanking new or you’ve been at it for a while we all struggle with confidence when it comes to marketing. In this epi...

Do you know what’s scarier than Halloween? 👻 For me, it’s seeing a new business owner on multiple platforms! Sadly the percentage of their focus on each platform is probably not significant enough to help them be successful. They are always juggling platforms and never going all-in.  Are you that entrepreneur?  Imagine for just a moment that you chose one platform and you were dedicated to making...

How many platforms are you on? Many online entrepreneurs feel pressure to be everywhere at all times, but that is the opposite of what you should be doing.  So, how many social media platforms should you be on? What about when a new platform launches? Should you jump on the bandwagon? In this episode, I’m sharing my own experiences and what has worked for me. Plus a secret about what I did in soci...

Every time I hear it, I just cringe!  In my eleven years of online marketing, there hasn’t been a single area where I didn’t hear someone claim that the market was oversaturated and it would be hard to be successful. Recently I’ve heard the same things about the SVG space. In this episode, I’m answering those burning questions. Plus we’ll look at the numbers, and sprinkle some mind shift strategie...

Do you want to see the floodgates open as your business grows?  Of course, you do! Okay so here’s the thing, generating revenue is a multi-step process in which you have to progressively nurture people before they are ready to make a purchase. That initial nurturing can be done through an automated marketing funnel. The sequence the customer goes through can transform one-time customers into lasti...

Today I’m interviewing Angela Bell, a Life & Success Coach.  Angela’s drive is super impressive and she has a resume to match, but as you can imagine her desire to work, lead others and accomplish things did not fade away when she became a mom of twins. It was at that time that she felt the expectations the world put on her to drop everything and just be a mom. Angela learned to overcome the m...

Today I’m interviewing Bail from @JustOneMoreProject. This mom of 2 went from curious about Cricut to rocking SVGs with her Glowforge.  Bail left her corporate job to be with her girls. When she launched her Etsy shop to sell SVG files in the middle of a pandemic she discovered her true purpose as a creative entrepreneur. In this episode, she fills us in on Cricut vs. Glowforge from a designer’s p...

Have you ever published a design product on your website or shop just to realize days, weeks maybe months later that it has a typo?! If so, the checklist in this episode will help eliminate these mistakes from happening so that you aren't bogged down in the grunt work of your design business. EPISODE NOTES: https://kaseyclin.com/blogs/podcast/7-things-to-check-in-your-design-products-before-h...

Do you oftentimes feel a stab of jealousy after a friend's Facebook post? Their brand new car, a gorgeous house, or a bikini body that could be featured in a magazine? Do you feel like you've been dealt the short end of the stick in life? Guilty as charged! These are all too common and definitely things I've struggled with but I was able to work through them and use them to propel m...

It's inevitable. We WILL get bogged down at some point in our business. Burnout is alive and well and not to mention that if we try juggling all the hats for too long, we'll end up drowning. Today I go over the BEST decision I have made in my business that has freed up my time and propelled my business forward. EPISODE NOTES: https://kaseyclin.com/blogs/podcast/the-best-decision-ive-ever...

What do you do when your sales start to dip?  If you’re the average woman entrepreneur you go on a wild goose chase looking for the next best strategy? You spend hours on internet searches, new courses, or worse… non stop scrolling that gets you nowhere? The truth is that you already have all the information you need.  It’s literally a few mouse clicks away. When you cook your family’s favorite di...

Pssst. Hey You!  Do you wanna hear a secret? 👂 In this episode that is exactly what I”m sharing.  Back in early summer, I aired episode 97, From Creator to Instructor… Are online courses right for you? In that episode, I asked if anyone wanted to know more about successfully launching their own course and what I heard was Yes! Having a successful launch took me time, I made mistakes, I had failur...

You've heard customer service is sooo important. Blah blah blah. You know this already! But do you really understand how customer service directly impacts your performance on Etsy? If not, you’ll want to tune into this episode as I go over why this is and the key elements to rocking your customer service experience.  EPISODE NOTES: https://kaseyclin.com/blogs/podcast/creating-a-customer-servi...

The Naptime Hustle Podcast’ is for moms who are in search of a more passive form of income but are unsure how to get started. And for moms who already have a digital product business but haven’t seen the return, they’ve hoped for.  It also brings these creative mamas the right tools, strategies, and mindset needed to convert their ‘side hustle’ into a consistent, flexible income. EPISODE NOTES:  h...

My Etsy shop gives me quick wins! I love the success I’ve had with selling digital items on Etsy. That’s why I want to tell you why and how. We’ve gained some new listeners since we first discussed this topic so we are re-airing this oldie but goodie and giving you the pros and cons to starting your own digital designs shop on Etsy. Listen up, because the Pros ⚖️ outweigh the cons!      EPISODE NO...

Okay, you made a mistake… Now what?  You can’t hide out in the closet with Ben & Jerry forever. The game-changer you need is the steps needed to overcome mistakes in business. For me to teach those steps to you, I’m going to share my Top 4 Meltdown Moments and what they taught me. Get ready to laugh with me as you learn that mistakes aren’t as bad as you think they are, what really matters whe...

What do the people want?? This is one recurring question I hear and for good reason. It's important to know exactly what your buyers want because finding this out can lead to massive sales. This is the missing variable to a very important equation so you gotta listen to this one!. Grab a pen and paper and take notes on 8 ways to get inside your buyers' minds so that your phone will be ch...

You've heard the saying: “Time is money”. But this is even more so the case for us as designers. Time literally IS money! The faster we can crank out designs the better. In today's episode, I answer a common question I hear and the same one I had when I started my creative business. How much time should you be spending on one product?    EPISODE NOTES: https://kaseyclin.com/blogs/podcast...

Get ready to turn your creative passion into a thriving business as I share my unique journey from Etsy shop owner to successful online course creator. Picture this: shaking off pre-show jitters with some rap tunes and then stepping up to impact thousands with design courses. Balancing motherhood and entrepreneurship isn't a walk in the park, but embracing change, especially with my ADHD quir...

Today we are covering all the core bases to owning a successful creative business. Chelly Ontis, owner of We Can Make That, joins me in today's discussion on the top five things Chelly wished she would've known when starting her own graphic design/blog business. I even wish I had known some of these for myself! Listen to some amazing takeaways so that you can grow your creative business....

Etsy shop owners often wonder what the ideal conversion rate is on Etsy and what they should be aiming for. In this episode, I share with you what a high conversion rate has been for me and why it may actually be different for you. I also cover how to find the ideal conversion rate for your own shop and how to increase it.    EPISODE NOTES: https://kaseyclin.com/blogs/podcast/what-s-a-good-convers...

My interview today is with Angela Henderson. Angela is a fellow podcaster and helps women in business get all the pieces in place to have consistent 5 figure months. In this episode, we talk about how to conquer overwhelm, and work through ADHD tendencies so that you can not only free yourself but your business, too. This one is so inspiring!!  EPISODE NOTES: https://kaseyclin.com/blogs/podcast/fr...

As creators, we love to give. "I can make that for you!" "You don't owe me anything.” “I'm happy doing it!"  These phrases are all too common from handmade creatives. This can be a good thing, but it can also be what’s holding us back. We end up giving so much away that it becomes unhealthy. If you find that you have become "give-a-holic" in your creative bu...

Today I'm interviewing Mim Jenkinson from Love From Mim. Mim went from working her day job to battling cancer to being the owner of a thriving planner and sticker shop on Etsy. She then listened to the needs of her community to determine how to up her business. Listen to Mim's inspiring journey as she shares how she was able to overcome life's challenges while at the same time achie...

Be it politics, religion, or a hot take on pop culture, including a controversial topic in your design can result in a difference of opinion with a LOT of passion behind it not to mention a ‘ding’ against your Etsy shop. You may be wondering if it’s time for you to include some controversy in your designs because, let’s face it, some designers are making bank off of them! But is it the right step...