The Missing Ingredient

Aubrea Alford is the Founder of Starflower Marketing, a boutique consultancy helping purpose-driven food and lifestyle brands grow through strategic storytelling and brand development. With over a decade in CPG marketing, Aubrea has led brand and innovation initiatives that helped scale Hope Hummus into the top organic hummus in the natural channel and supported companies like Traditional Medicina...

Brandie Miller and Will Miller are the Co-founders of Mochi Love, a company expanding how mochi shows up in grocery stores with fresh, non-ice cream formats and upcoming shelf-stable products. Brandie is a 17-year CPG veteran recognized as a Supermarket News Disruptor and Progressive Grocer Top Woman in Grocery, known for spotting trends and building retail-ready brands. Will, with a background in...

Jeff Smith is the Co-founder and CEO of JS2 PR, a Los Angeles–based agency specializing in branding, public relations, and communications for food, beverage, and hospitality brands. With more than 30 years of experience, Jeff has helped launch and grow some of the nation's most recognized consumer brands, including Starbucks, Jamba Juice, Arclight Cinemas, and Whole Foods Market. Known for his res...

CJ Bruce is the Founder and CEO of The Missing Ingredient, a marketing agency dedicated to helping food and beverage brands grow through performance marketing, brand building, influencer partnerships, and AI-driven strategies. Under his leadership, The Missing Ingredient has helped brands 5x their sales over five years, and CJ himself is recognized for building marketing systems that drive measura...