The Master Marketer Show

In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” - what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn. For Nick, it’s all about centering what you create in the human element. Get personal. An audience invested in YOU as a human being and not just what tips you can offer...

In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or "we actually do what we say we are going to." Neither of these is a great way to go-to-market. What is a great way, you ask? Do something large and make yourself known for being an expert in something. This is exactly what Mason Cosby did with the ABM-athon at...

Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well.   Mindsets: It’s not j...

SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to talk about how SEO success needs to be evaluated based on the revenue it drives, not simply the traffic it brings in.   Mindsets: You need to cha...

As a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types.   We will talk with James Furbush about what mindsets, skillsets, and toolsets needed to build and execute a content strategy with a small team and minimal b...

Know your customer!   This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with Ryan Paul Gibson of Content Lift, and talk about how asking the right people the right questions can have a major revenue impact for your business.   We will talk about what mind...

Is there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP , a client of Seismic ’s was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about this amazing case study. Amongst other things, Steve lives and breathes social selling and personal bra...

Want to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt . To do this, they were able to increase contract values by 30% and increase close rates by over 25%. Notice we haven’t mentioned anything about MQLs here.   What you’ll learn in this episode: How to come balance revenue...

Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurpos...

How great would it be if you had certified brand evangelists that consistently touted your product or service? Well, effectively creating a channel partner program will create just that. Finding super user consultancies or agencies can go a long way to drive significant referral leads and downstream revenue. Effective, is the operative word here, because making a partner program actually valuable...

Personal branding, employee advocacy, and social selling are all the rage right now, but what social selling actually is and what the impact that it can actually have can be fairly elusive. Social selling has actually been around for quite a while, and Alex Low has been evangelizing it since 2015. How would you like to drive $5 million in pipeline? That is what Alex was able to do with his social...

Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis Group has been able to achieve with his podcast, Constant Variables .   What you’ll learn in this episode:...

How would you like to increase your inbound revenue by over 1,000%? It’s taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses.   What you’ll learn in this episode: How to clearly define your pipeline stages and transition only qualifi...

How would you like to be able to drive upwards of 90% of your direct net new logo pipeline via your BDR function?   If that sounds like something you would be interested in, then this is a must listen episode for you. Bryan Urioste, CMO of cybersecurity firm Alert Logic, tells us all about how he creates alignment between the sales and marketing teams to achieve that result.   What you’ll learn in...

Personal branding is all the rage these days, and specifically in B2B people are generally talking about LinkedIn as the personal branding platform of choice.   In this episode, we talk with Steve Lamar, the CEO of PromoPrep, about how he has built a personal brand on Twitter - not LinkedIn - to more than double traffic to the site and increased product signups by 25%. What you’ll learn in this ep...

Everyone loves a good unicorn story. But can you imagine being a mature business all of a sudden needing to go up against a major VC backed unicorn? By now, everyone knows the story of WeWork , but before the saga of Adam Neumann and SoftBank played out, WeWok was literally taking over the world. If you were in the co-working industry at that time, you were in WeWork’s cross-hairs. If you are curi...

Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is so crucial for product adoption and ultimately revenue impact. Would you like to increase your onboarding sequence response rate by 70%? Then you need to listen to this episode.   What you’ll learn in this episode: How to keep enough personalizati...

This episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but also because we got the chance to talk to the amazing Udi Ledergor, CMO of Gong , about how doing untraditional plays can help a B2B brand win an unfair share of hearts and minds of prospects and customers.   What you’ll learn in this episode: How a Superbowl ad can actually be...

We liked our conversation with James so much that we decided to talk about category design again. This time with John Rougeux - VP of Marketing Strategy.   What you’ll learn in this episode: What is category design, and what is the benefit When does category design make sense to pursue, and when it doesn’t The time horizon for a category design initiative The impact of category design on the vario...

If you can’t be first in a category, then you should create a new category you can be first in. And that is exactly what James and his company RTA has been working on.   What you’ll learn in this episode: How to roll out a new category internally and how to “measure” initial success How to get employees involved in creating content about the category How to use a random viral video to sell your le...

Johnas is the senior global social media manager for Cadence Design Systems and created an award-winning social campaign for Cadence which more than doubled corporate channel followers and a significant increase in engagement, and while Johnas can’t take credit for Cadence’s stock going up during this period, there is a clear correlation  What you’ll learn in this episode: How to perform a social...

Hook Agency focuses on the niche construction and roofing contractor market and was able to build a strategic partnership with a YouTube influencer that drove 40 high-quality leads in 2 weeks, with hundreds of thousands of dollars in closed-won business.  This lead volume is about double what the agency generally received on a weekly basis.   What you’ll learn in this episode: How to find the righ...

We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM.   Andrei is an entrepreneur and has been in the trenches of sales and marketing for over 15 years.   The case study we discusse...

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.”    While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust wit...

We had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble . Formerly, because since this recording Moira has changed jobs and is now Senior Manager, Demand Generation at Demandbase .   In this episode, we talk about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orche...