The Marketing Corner with Shawn Campbell

On this episode of The Marketing Corner, Shawn and Aaron have special guest Danny McPadden of Last Bridge Media on the podcast! They discuss important components of a marketing video, common mistakes, and many lively stories! Good video production has become an essential component of effective marketing strategies in the modern digital landscape. This medium's ability to capture and retain aud...

In episode 7 of the CS Sports Talk, Shawn and Lily discuss more about the NFL playoffs as they're coming closer to the end, and the recent news of U of A's athletic director, Dave Heeke, parts ways. Comment below your favorite sports team of all time, and how you feel about these topics! Sports and business are two realms often considered distinct, but they share a multitude of similaritie...

In this last of a very special three-part Marketing Corner episode, Nin and Shane tell us some funny stories on the continued development of The Scented Leaf, its future, and how you can reach out to them for more information on their phenomenal line of teas. And, lastly, their top three tidbits of advice for entrepreneurs, including the role of persistence and focus. Persistence and focus are cri...

In episode 6 of the CS Sports Talk, Shawn and Lily discuss the recent news about Coach Fisch leaving Arizona for an opportunity at Washington, and as a result, Brent Brennan from San Jose State takes over. They also talk more NFL playoffs as the first week wrapped up yesterday with some exciting football! Let us know what you think about Coach Fisch and if your playoff predictions have changed aft...

In this special Part 2 of 3 of The Marketing Corner, Nin and Shane continue telling us about their entrepreneurial journey, including the influence "The Alchemist" had along the way. "The Alchemist" by Paulo Coelho is a profound narrative that extends beyond the boundaries of ordinary fiction, touching upon themes of destiny, personal dreams, and the essence of life's journ...

This marketing and entrepreneurial podcast is the first part of three with special guests, Nin and Shane Barela, the owners of the Scented Leaf. This three-part series is probably the most vulnerable, most compelling three episodes of The Marketing Corner we've ever had as Nin and Shane dive into their journey through entrepreneurs, telling of not just the good times but also the many trials a...

With the end of the NFL regular season yesterday, it's only fitting for episode 5 to be an NFL-only sports talk. Shawn and Lily discuss some Superbowl predictions, the recent firings of a few head coaches and general managers, the Eagles and their downhill spiral, the playoff picture, and more! The connection between sports and business, particularly in the context of leadership, is profound a...

On episode 4 of The CS Sports Talk, Shawn and Lily discuss the Dodgers and their over a billion dollar spend on just two players, the Detroit Pistons record setting, 27 game losing streak, Jaire Alexander's recent suspension, some more UofA footfall, and more! The intersection of sports and business runs deep, particularly when it comes to the attitude required to excel in both arenas. This co...

On episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss the history made by the Raiders, scoring the most points in franchise history, Draymond Green and his suspension, and the success of the UofA football team. Let us know what your opinions are on these topics and comment below who your favorite athlete of all time! On episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss t...

One of Tucson's biggest sports events of the year is just around the corner, The Arizona Bowl. In this episode, we have two of the leaders of the Blue Blazers, the volunteer arm that helps put together this annual event. Learn more about the Bowl, the events before and after the game, and how much of an economic impact the Bowl has on the Southern Arizona community. For more information and ti...

Today on The Marketing Corner, Shawn discusses creating that company culture, networking, and marketing techniques with the one and only Ron Arenas from Picture Rocks Cooling, Heating, and Plumbing. Creating a positive company culture and hiring the right people are two intertwined aspects of building a successful business. In today's competitive and ever-evolving business landscape, these ele...

Welcome to The CS Sports Talk! You'd be surprised how much sports ties in with business and marketing, it's time to talk about it! Join us every Monday for a new episode discussing the latest sports news. Today, Shawn and Lily discuss Shohei's recent $700 million dollar, 10 year deal with the Dodgers, and Patrick Mahomes meltdown against the Bills. Sports and business have always share...

Listen to Shawn, Wyatt, and Lily discuss marketing trends for 2024, what it means to go 10x instead of 2x, and what Lily has learned... In today's fast-paced digital landscape, staying on top of the latest trends is crucial for business owners, particularly in the realm of digital marketing. The rapid evolution of technology and consumer behavior has transformed the way businesses reach and en...

After Shawn misused the term "don't be a car salesman" on a recent podcast, he invited two of the best in the business, Mark and Fernando to tell us what it really means to be a great face-to-face salesperson. In the ever-evolving world of sales and marketing, adaptability is not just an advantageous trait—it is a necessity. The fluidity of market trends, the volatility of consumer p...

On this episode of The Marketing Corner, Shawn, Aaron, and Lily discuss the highs and lows of marketing, what keeps them productive and motivated throughout the day, and more about AI trends! In the ever-evolving world of marketing, staying current with the latest trends and developments is crucial for success. The marketing landscape is dynamic, influenced by technological advancements, changes i...

In part 2 with Candice Eaton, they discuss more about the importance of branding and hiring the right photographer to capture your company's image and voice. In today's competitive business landscape, branding has emerged as a critical aspect of success. A strong brand distinguishes your business from the competition, communicates your unique value proposition, and creates a lasting impres...

On this episode, Shawn and Aaron have a special guest, Candice Eaton. Together they discuss photography, branding, and why pets are easier to photograph than people 😉 In today's competitive business landscape, branding has emerged as a critical aspect of success. A strong brand distinguishes your business from the competition, communicates your unique value proposition, and creates a lasting...

In today's digital age, online videos have become an integral part of our daily lives. Whether for entertainment, education, or marketing, videos have a remarkable ability to capture and hold our attention. As such, the importance of getting the most out of your videos online across different platforms cannot be overstated. This multi-faceted significance is rooted in several key factors. Wide...

In part 2 of The Marketing Corner with Mo Rousso, Mo and Shawn show us how to find opportunity everywhere, and the importance of different personalities in leadership. In the dynamic world of business, diversity isn't just a catchphrase. It's an essential ingredient for innovation, adaptability, and overall success. This extends beyond the typical boundaries of ethnicity, gender, or age, d...

This week on the Marketing Corner, Mo Rousso talks with Shawn Campbell about how to run an effective business and create a healthy team environment while keeping everyone motivated. In today's dynamic business world, the value of a motivated team operating within a healthy environment is unparalleled. It's a potent combination that drives innovation, sustains growth, and fosters a positive...

In part 2/2 with Guy Welsh, we talk about why George Washington is one of his favorite people of all time, his professional baseball career, and why his son's team is going to go undefeated this year. In an increasingly complex financial landscape, seeking the guidance of a trusted financial advisor has become more important than ever. Whether you are just starting to build your wealth or look...

Catch part one of two as we talk to Guy Welsh about general financial topics affecting today's markets and the beginning parts of his partnership with Stephanie Kidder. Starting and running a successful business is a complex and challenging endeavor. It often requires a diverse set of skills, resources, and perspectives to navigate the intricacies of the business world effectively. This is whe...

On this episode of The Marketing Corner, Veronica Garcia lets us in on the best tips for her niche. In the competitive landscape of today's business world, finding your niche market is not just a smart strategy; it's often the key to survival and long-term success. A niche market refers to a specific subset of a larger market that shares common characteristics and needs. As a business owne...

This is a must-listen podcast as we talk with our special guest about the trials and turbulations of entrepreneurship! Entrepreneurship is a dynamic and exhilarating journey that offers numerous rewards and presents its fair share of challenges. As individuals venture into the world of startups and small businesses, they must navigate a complex landscape, but the potential for personal and profess...

In this episode, Wyatt, Aaron, Shawn and Lily discuss the importance of Google Reviews for your business and just how much good and bad reviews can influence your bottom line. Google Reviews play a pivotal role in shaping the success and reputation of small businesses in today's digital landscape. In an age where online interactions heavily influence consumer decisions, these reviews have emer...