The Manufacturing Marketer

Today, we’re kicking off a two part conversation with designer TJ Sheridan, another member of the Gorilla 76 crew. In this conversation, we’ll be tackling branding and rebranding projects for industrial companies.

Gates are for livestock.    That’s the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content.    The conversation explores w...

Marketing without data is like driving without a map — and you don’t want to get lost in the woods. Fortunately, on today’s episode, we’ve brought on Paul Ince, CEO of LikeMind Media, to share insights from the 2025 B2B Buying Decisions Report. We’ll dig into what their team’s research has shown us about how buyers are researching and making purchasing decisions, and how these insights can help gu...

Marketers often find themselves as the task masters behind company events: Trade shows, an open house, a plant tour or a customer appreciation party. And while there are times these events just need to happen, there are also times when there are opportunities to level up the experience. Enter today’s guest: Chris Casey, founder and effectuator at CJC Works, an experiential marketing company based...

Homepage Hero Horror! When people land on homepages to get acquainted with manufacturing companies, what are the mistakes these manufacturers make that weaken that initial impression? Nihal and Brendon talk about it.

Speaking at live events is a great way to harness the expertise of your engineers and product experts and present it at scale. However, too many companies try to turn these opportunities into a sales pitch and seriously undercut their effectiveness. So how do you do it right? That’s what we’ll tackle today.

How do you make content not just more compelling, interesting, and insightful, but also a delight to read? Rose Hansen, writer and Director of Accounts at Gorilla, is here to talk about it in this week's IMC Live.

Peyton and Nihal bring Mike Hill, General Manager at Big Rocks Engineering, back onto the podcast to talk about a question that arose during our last IMC: Live episode: What do you do when engineering is getting in the way of releasing marketing content? How can marketers and engineers work better together? Let's talk about it.

On this week’s IMC Live, we talk about marketing by and for engineers with Mike Hill, General Manager and Product Development Expert at Big Rocks Engineering.

Brendon and Peyton dive back into leveraging gated pricing content as a call-to-action – and if we even should – with Dale "The Pricing Guy" Underwood of SafePrice.io. Revisit part one of Dale's conversation on IMC Live by listening to the previous episode here in your podcast player or watching the screen-share version on YouTube: https://youtu.be/TpwIDizrVkE

Dale Underwood joins Industrial Marketing Collective: Live to talk about his concept of pricing curiosity -- and exactly how it can drive conversions.

You may have caught our IMC Live episode with James Boeckmann, Content Director here at Gorilla and a dear friend. He talked about longform content for short attention spans, and it turned into a conversation that kind of led into some of the ways our thinking on content has evolved over time. Time to dig deeper.

We’re joined by Gorilla 76 Content Director James Boeckmann to talk us through longform content's role in marketing.

Industrial Marketing Summit organizer and Gorilla 76 Marketing Director, Peyton Warren, sits down with Aren to discuss favorite moments and takeaways from the Industrial Marketing Summit in Austin this past February.

Today we’ve got Grace Halverson, Senior Writer here at Gorilla 76 and a clean up expert – which is great because we’re talking about the trendy topic of Spring Cleaning marketing edition: refreshing content, cleaning up your CRM, and focusing on tactics with impact.

Allen Fennewald from Gorilla 76 asks questions from the floor of MAMstrong to talk all things trade show with marketers.

This week we’re joined by content creating maverick, Jordan Yates, to talk about not the marketing, but the marketer. We all want to advance our careers – obviously you are here listening to this – but we don’t often talk about what that advancement truly looks like. So enter Jordan! She’s a Technical Solutions Manager at Noble Corporation and the creator of Jordan Yates Marketing, where she lever...

This week we’re joined by Schuyler Van Sickle, a serial entrepreneur and the Founder & CEO of 3MERA, a company dedicated to empowering US manufacturers through quote un-quote “digital transformation” – Digital Transformation sure is a buzzword lately isn’t it folks?! We’ll we’re excited to unpack it with Schuyler!

Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers. Control.com, a community from EETech, is also a sponsor for the Industrial Marketing Summit, so we’re super excited to talk with them today and see them down in Austin next week! David has done a lot of research on what engineers read/don’t...

This week’s topic is about what sometimes feels like speaking a foreign language: Creating technical content with the help of engineers. We’ve got two experts joining us to translate. TREW Marketing Senior Content Strategist Jamie Tokarz and Sr. Brand and Content Strategist Morgan Norris.

Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done." We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.

Today, we’re going to dig a little deeper into the conversation about emails we had last week, on Industrial Marketing Collective: Live. We’re going to get a little bit more tactical here. What goes into a good-looking email that gets clicks? Should you use a template, or plain text? And how should you handle your marketing email workflow? We’ve brought TJ Sheridan, designer here at Gorilla, to jo...

Email nurture campaigns are critical for keeping your brand top-of-mind with your audience, delivering personalized content that resonates, and establishing trust by sharing value-driven insights. Whether you’re nurturing leads, strengthening relationships with existing customers, or positioning your company as an industry leader, email offers an opportunity to connect on a deeper level. Today, we...

Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.

It’s tradition. For 3 years running now we’ve saved the final show of the year to bring a big ol’ troop of Gorillas together for a special Ask Me Anything episode.