The Low Production High Value Show

In this episode, Andrew interviews fractional CMO Mark Evans about marketing for B2B SaaS companies. They discuss Mark's background as a journalist and author, as well as the origin and focus of his Marketing Spark book and podcast. Mark provides an overview of his fractional CMO services, explaining how he helps companies with marketing strategy, positioning, and execution.

Laura Connor-Sinclair, Founder of LJ Social, joins Andrew to discuss her work with early-stage entrepreneurs in building their personal brand through social media marketing, overcoming imposter syndrome and the value of building a support network.

Ken Gibbs, Executive VP, Digital for EBONY Media shares best his practices for podcast promotion on social, the importance of an omnichannel approach and where digital marketing is heading next, with Tiktok and AI.

Michael Smith, President of Integram, joins Andrew for a discussion on strategic planning, communication, branding and sustaining passion as an entrepreneur to enable business growth and evolution.

Andrew is joined by Punch Media’s CEO & LinkedIn Expert, Leslie Hughes, to discuss all things LinkedIn, personal branding and how people can derive more value from LinkedIn for themselves and their organization.

Andrew had the opportunity to chat with Nicholas Thickett, Managing Partner of Alignd and host of the B2B Power Hour podcast. It was a great discussion about sales and go-to-market strategies and the trials and tribulations of rolling them out that salespeople and marketers will appreciate.

Tim Hughes, CEO of DLA Ignite, has been in sales his entire career and in this episode, he lays out how sales and prospecting have changed due to social media. He even suggests that cold calling is outdated and possibly even dead. You may agree with him after you hear what he has to say.

Author and We Are Liminal CEO & Founder, Roland Harwood, discusses the value of connections, even weak ones, and the opportunities that exist for us during times of uncertainty.

Michael Brito, Global Head of Analytics for Zeno Group, brings his expertise in digital analytics to the discussion. Listen in to learn about deriving more value from your analytics while avoiding being overwhelmed by data.

Jaime Proctor Boyce, Director of Partnerships and Growth for Pocketed, explains the many grants available for Canadian companies to help subsidize the cost of hiring, research, marketing, training and more and how to best apply.

Author and CP Digital Founder, Susan Diaz, shares her philosophy on content marketing and the key pillars of an unboring content marketing strategy.

Andrew Jenkins hosts Scott Rogerson, CEO of UpContent, to discuss content marketing, why companies need to talk about themselves less, and the impact of AI.

Todd Grierson joins Andrew Jenkins to share his entrepreneurial journey and how he now advises other entrepreneurs to improve their operations and strategic planning, all to build for the future.

Xemoto CEO, Virginia Brailey, shares her work in influencer marketing and how organizations, especially ones in regulated industries, can maximize collaborations with influencers.

In this episode, Andrew Jenkins chats with Duarte Garrido, Global Head of Social Media and Cross-Channel Marketing at Standard Charter Bank. Duarte explains how he managed different stakeholder priorities and navigates social media marketing in highly regulated industries while still enabling creativity to flourish. 

In this episode, Andrew Jenkins speaks with Gavin McGarry, Founder of Jumpwire Media. Gavin shares his thoughts on how the media landscape has evolved regarding traditional and social media, including foreshadowing social media regulation for platforms like TikTok. 

Andrew Jenkins chats with Andrew Sinclair, Founder of Lane Four about how automation and delegation can save bandwidth for growing and scaling your company. They also discuss the future of hybrid work and how it benefits both the company and employees.

Andrew interviews Patrick McCaully, founder of Pointman News Creation and the creative force behind some of North America’s most buzzworthy PR strategies. We discuss his journey from journalism to the world of PR where the best idea wins.

Andrew Jenkins chats with Andrea Wojnicki, MBA, DBA, Founder, Chief Talker and Communications Coach at Talk About Talk, about why people talk, and the art of communication. They also discuss the value of having a podcast - content generation, audience growth, and wisdom sharing.

Andrew Jenkins chats with Lisa Shepherd, President of Mezzanine B2B Growth Agents. They discuss navigating the Canadian business scene after working abroad, how she grew a management consulting business out of her MBA and adapting to the challenges brought on by the 2008 financial crisis. They also chat about contracting your client base to foster a deeper relationship and provide a higher quality...

Andrew Jenkins chats with Tibor Shanto, Chief Prospecting Officer of Renbor Sales Solutions, about entrepreneurship, sales, being a professional interrupter, and focusing on objective selling rather than easing someone's pain.

Andrew Jenkins chats with Sabaa Quao, co-founder of Wealthie Works Daily about how he combines design thinking with business, building generational empathy for financial literacy and not fearing the blank slate.