The Layover Live

This week on The Layover Live, Erin McNamara's attempt to take over for Jason is thwarted. Aside from overthrowing host positions, Erin and Jason talk about how to identify areas of opportunity for SEO. Additionally they discuss why ranking #1 on Google isn't all that it's cracked up to be.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.

This week on The Layover Live we're all sorts of excited about sitelinks! Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Paul also discusses the new State of SEO report which is now available to all DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by J̶e̶n̶n̶y̶ Michele Barnes, CRO Analyst. Jason and Michele discuss and article from Webiquity about four ways to use personalization in digital marketing. They discuss pitfalls of personalization and what DMOs can do to make their marketing even more effective.

This week on The Layover Live we say goodbye to our friend Google+. Jason Swick, VP of Digital Marketing, is joined by Grant Stoltz, Strategic Analyst, to discuss what Google's decision to shut down Google+ means to DMOs and how the recent data breach has reignited the data privacy and security debate.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a recent article from AdWeek about data-driven creative and how to avoid the dreaded mass-creative marketing. They also discuss how DMOs can use data to drive their creative efforts to target the right person with the right content.

This week on The Layover Live Jason Swick, VP of Digital Marketing, takes some selfies and talks Instagram with Sandee Jordan, Director of Content Marketing. Jason and Sandee discuss a recent article around Instagram's algorithm changes and what DMOs need to know to maximize their content posted to Instagram.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Strategic Analyst, Grant Stoltz. Grant and Jason discuss an article from Skift about Amazon and Marriott teaming up to test out Amazon Alexa in hotel rooms. They also discuss privacy and what this test means for the future of hotels and voice devices.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst, Erin McNamara. Erin and Jason discuss an article from Google's blog announcing the new changes to Search Console now that it has "graduated" from beta and how DMOs can take advantage of these new features.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz, and Digital Media Analyst, Grant Stoltz (no, that's not a typo). Grant and Jason discuss Google's recent addition of adding in a third headline to paid search ads and what that means to DMOs.

Just kidding! We'd never fire you, but we are talking about firing your agency of record this week. Jason Swick, VP of Digital Marketing, sits down with Digital Marketing Strategist, Aaron Nissen to talk about an article from AdWeek about replacing an agency of record with a team of specialists.

This week on The Layover Live we're talking pixels (not the kind you're thinking of). Jason Swick, VP of Digital Marketing is joined by Daniel Westcott, Lead Analytic Solutions Developer. Jason and Daniel discuss Facebook's new advanced matching pixel and how DMOs can leverage the new features they're rolling out.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Jason and Grant discuss an article around Google's changes to mobile app targeting on the Google Display Network and what that means to DMOs and agencies who may be currently excluding mobile app ad placements.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Content Editor, Josette Arvizu. Josette and Jason discuss a recent article from Marketingland about content marketing tips and how DMOs can use these to maximize their content marketing initiatives.

Is advertising dead? On this week of The Layover Live Jason Swick, VP of Digital Marketing, is joined by our favorite Canadian/Digital Marketing Strategist, Aaron Nissen. Jason and Aaron discuss a recent article from Medium that claims advertising is dead. Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marke...

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what permission marketing means in a post-GDPR world. They discuss everything from email lists, cookie policies, and content distribution.

Jason is back from Google Marketing Live and he brings some exciting news about Google Ads. Jason is joined by Grant Stoltz, Digital Media Analyst, and they discuss what Google's recent announcement to open up hotel ads means to DMOs and how DMOs or hoteliers can take advantage of this new advertising method.

This week on J̶a̶s̶o̶n̶ ̶S̶w̶i̶c̶k̶ ̶L̶i̶v̶e̶ The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst Ben Holman. Ben and Jason discuss Google's sweeping rebranding of their ad products and what it means to advertisers, publishers, and DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Grant and Jason discuss a recent announcement from Google about new testing features for YouTube Ads and what it means for DMOs.

This week on The Layover Live Jason Swick is back and he's wasting no time getting down to business. Jason is joined by Director of Business Intelligence, Paul McLeod, to talk about some confusion around Google's mobile-first indexing. Paul and Jason talk about what Google's algorithm changes means to organic search traffic and what impact site speed has on your search rankings.

This week on The Layover Live, Sandee Jordan reprises her role as your host and is joined by two of our Marketing Automation Specialists, Adam Nutting and Christopher Rolls. Sandee, Adam, and Christopher discuss why you should clean your email marketing lists, what to look for, and how to make sure you have a spotless email list.

Something is different this week on The Layover Live ... Jason is on a well-deserved vacation, so taking the reigns of your trusty host is none other than Director of Content Marketing, Sandee Jordan. This week, Sandee is joined by Grant Stoltz, Digital Media Analyst. Sandee and Grant discuss a recent article from Simpleview's blog about the implications that GDPR has around digital marketing init...

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by CRO Analyst Michele Barnes. Michele and Jason talk about what assisted conversions are and why DMOs should be aware of them when looking at their conversion tracking. Michele also brings up the importance of

The Layover Live is back and coming to you live from our new office! This week Jason Swick, VP of Digital Marketing, is joined by Digital Marketing Strategist Aaron Nissen. Aaron and Jason discuss a recent article from MarTech about how marketers need to pivot to improve performance. They also talk about how DMOs can start applying some of these new technologies to their marketing initiatives.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior Digital Media Analyst, Samantha Keithly. Sam and Jason discuss the recent changes Facebook has rolled out in reaction to the Cambridge Analytica scandal and what these changes mean for DMOs.