The Knowledge Panel

Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel! Dixon Jones is joined by Aiala Icaza González...

What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today? Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.

What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands? Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez...

What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative? Those are some of the topics that  Dixon Jones  explores in episode 10 of the Knowledge Panel with  Fabrizi...

It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually? In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts...

Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO. In this episode of the Knowledge Panel , we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overal...

Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic? In this episode of the Knowledge Panel  Craig Campbell ,  Jenny Abouobaia  and  Julie Adams &nb...

It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective! David Bain ,  Lukasz Zelezny ,  Niki Mosier  and  AnnaLea Crowe  discover what SEO activities you sho...

Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.

In episode 4 of the Knowledge Panel we discuss: How good IS Google at understanding Javascript compared to a few years ago?   It used to take quite a long time for Google to crawl and index Javascript. How fast is it these days and how did it get so fast?   People often say that Javascript slows a site down and we all know that speed is really important&nbsp...

In episode 3 of the Knowledge Panel we discuss: If Machine Learning is a form of AI, then isn’t PageRank a from of AI? Is there much AI in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3  << What are the implications of THIS!? Images, Image reco...

In episode 2 of the Knowledge Panel we discuss: What schema is important for SEO? What types of schema make a positive impact on featured snippets? Google Guidelines say: “You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have reme...

In episode 1 of the Knowledge Panel we discuss: How do you see or define an Entity? And how are they important on mobiles? Counterpoint: But understand still start with a keyword in search. So what’s changed? Surely that’s still the key? Grant Symmonds wrote an article on SE Watch saying Keywords are dead way back in 2013 saying this, so 7 years ago. At that...