The Jasmine Star Show

Ever wondered what it takes to truly achieve greatness in your industry? Spoiler alert: it all starts with ONE IDEA. Today, I'm thrilled to bring back Will Guidara , a visionary whose journey to the top is rooted in the concept of " unreasonable hospitality ." What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirme...

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success. And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level. But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new...

Can you think of one (yes, just one) business decision you’ve been avoiding? Hiring a team member? Rebranding your business? Raising your prices? Well, what if you took the expectation of the outcome away and just let making the decision be the win? Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forw...

Have you ever wondered how extremely successful business owners develop and evolve their product suite? Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon , Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that. And the best part? She not only shares how she created her product suite, but a...

Real talk: Influencer marketing is here to stay, there’s no doubt about it. But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?) That's just one of the many (MANY!) reasons I invited Dan Fleyshman , the youngest founder of a publicly traded company and a mastermind in the entrepreneuria...

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me. Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room. From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of trans...

"You have a choice. You can either get bitter or you can get better. It's up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy , Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything… well , changed. But...

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles . Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!) The problem is titles often get little to no intentional thought. And without a proper f...

What are you obsessed with right now? For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business. Or at least it hasn’t been true for my own business journey. In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success. Every person has the...

Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business. I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position. But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful bypr...

Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner. What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episode, I explain the four cognitive biases that affect...

Can you believe we’re halfway through 2024? (I’ll pause to let that sink in.) This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do today. In this episode, I’m “bringing back” som...

Real talk: Do you ever feel like you’re climbing “Cringe Mountain”? You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized? If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almost to the peak of the mountain. And lemme tell...

I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins. Years of success have taught me that big wins are built over time: brick by brick by brick. In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. Will all of them work in my favor? I don’t know. B...

Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move? What's the secret that makes customers say "I need this right NOW!" and reach for their wallets? Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉) What the heck is the FBI Method, you...

As a child, he watched his mom wake up at 3:00 AM for her job at Costco… …and by his early 20s he became a self-made millionaire. WOW. So, what’s the tea? What happened in between those two periods of time? I got you. Think of this episode as the perfect blend of personal stories, business strategies, and insights into creating diverse and successful marketing strategies. Enter Blake Rocha , a you...

Business Observation: Sometimes the best leaders had zero intention to become a leader. Lemme explain—better yet—lemme give you an example… When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbol of the Civil Rights Movement showcasing how impa...

“Oprah loves your cupcakes.” Imagine hearing THAT on the other end of the line… Candace Nelson , one of the incredible guests that Amy Porterfield curated as a guest for our co-hosting series, received this exact call from Oprah’s producer at Harpo Studios. Shortly after that call, Sprinkles became a worldwide brand with only one little (and new) location in Beverly Hills. But, she’s done many mor...

Have you ever heard a presentation (or speech) that made you feel like you were listening to your favorite throwback—simply because your head was continuously nodding in agreement? If so, I’m gonna guess you felt yourself immersed in the stories the speaker was telling. And guess what? That wasn’t by accident. In this short-n-sweet episode, I’m going to teach you how to do exactly THAT. Get ready...

Have you ever wondered what made Starbucks such a cultural phenomenon? Hot take: it’s not the coffee. It actually has more to do with their atmosphere… why, you ask? Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)… A place to go beyond work and home to relax, socialize, or catch up...

“Do you come from an immigrant family?” When my English Professor asked me this while critiquing my first college paper… I was shook. I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me here, recording this episode for you. So, let me as...

Can you imagine being named the BEST in the globe at what you do? Well, That's exactly what happened to Will Guidara , the former co-owner of 11 Madison Park, and Amy Porterfield , my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelle...

You know who knew a thing or two about defying norms? Coco Chanel. In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.) So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance. And let me tell you, the whole world took notice but she didn’t stop there… She went...

You’ve heard me talking about “getting in the room”, right? Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too… …“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.” I get it. Trust me, I do. It seems counterproduc...

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?) Because I have… In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for thei...